The relationship between dimensions of corporate social responsibility and consumer’s buying intentions in a cross-cultural context DOI Creative Commons

Inayat ul Haq Subhani,

Jun Fan,

Muhammad Ashar Asdullah

et al.

Future Business Journal, Journal Year: 2024, Volume and Issue: 10(1)

Published: Dec. 26, 2024

Abstract This study investigates the cross-cultural relationships of corporate social responsibility (CSR) factors, culture dimensions, and consumer’s buying intentions in China Pakistan. Moreover, this also reveals moderating effect national values on these relationships. Data from 239 respondents each sample group were collected through a questionnaire survey. Structural equation modeling was used to test hypothesis. The results Chinese showed that ethical CSR philanthropic has significant impact intention, while economic legal have an insignificant intention. data Pakistan found legal, impact, consumers. Significant moderation cultural is observed relationship however, proved ethical, provides substantial insights for industry strong improvement appropriate communication stimulates consumers’ motivation alter their help them retain loyalty.

Language: Английский

Private Label Introduction and Sales Format Selection with Regard to e-Commerce Platform Supply Chain DOI Creative Commons
Zhichao Zhang, Zhi Liu, Juan Tang

et al.

Mathematics, Journal Year: 2025, Volume and Issue: 13(5), P. 865 - 865

Published: March 5, 2025

Largely motivated by the industrial practice in which a platform giant will encroach online retailing introducing private label (PL) products, this paper aims to investigate optimal introduction decision for and identify best sales format, between reselling format agency manufacturer an e-commerce supply chain. In response these two formats, characterizes proposes three different PL product strategies, including No Introduction, Partial Full Introduction. By developing game-theoretic framework applying Karush–Kuhn–Tucker optimality, examines format. With analytical studies numerical experiments, several significant implications are derived paper. For example, it is first found that consumer preference quality of products key factors influencing platform’s introduction, with associated effects differing notably. Secondly, improving products’ does not necessarily lead increased profit platform. It also loss manufacturer. Lastly, formats significantly influenced strategy chosen

Language: Английский

Citations

0
The relationship between dimensions of corporate social responsibility and consumer’s buying intentions in a cross-cultural context DOI Creative Commons

Inayat ul Haq Subhani,

Jun Fan,

Muhammad Ashar Asdullah

et al.

Future Business Journal, Journal Year: 2024, Volume and Issue: 10(1)

Published: Dec. 26, 2024

Abstract This study investigates the cross-cultural relationships of corporate social responsibility (CSR) factors, culture dimensions, and consumer’s buying intentions in China Pakistan. Moreover, this also reveals moderating effect national values on these relationships. Data from 239 respondents each sample group were collected through a questionnaire survey. Structural equation modeling was used to test hypothesis. The results Chinese showed that ethical CSR philanthropic has significant impact intention, while economic legal have an insignificant intention. data Pakistan found legal, impact, consumers. Significant moderation cultural is observed relationship however, proved ethical, provides substantial insights for industry strong improvement appropriate communication stimulates consumers’ motivation alter their help them retain loyalty.

Language: Английский

Citations

0