Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language DOI Creative Commons
Emma Joenpolvi, Gary Mortimer, Frank Mathmann

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 20, 2024

ABSTRACT This research investigates the effect of language on marketing circular luxury products. Circular economy principles are becoming important for brands as consumers demand more and sustainable alternatives to traditional However, literature is divergent whether communicating with products leads positive or negative consumer outcomes. due perceived incompatibility sustainability luxury. influence used in sales descriptions second‐hand (Study 1) effects communication social media 2) establish impact engagement. Our analysis combined N = 921,939 observations demonstrates that product posts lead decreased a major problem this can be overcome by using predominant locomotion, progress‐focused creates regulatory fit products, increasing Theoretically study shows importance locomotion Luxury marketers utilise their brand increase engagement these

Language: Английский

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms DOI
Jisu Jang, Jiyun Kang

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104262 - 104262

Published: Feb. 20, 2025

Language: Английский

Citations

0
Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction DOI

Zhitang Li,

Peng He, Henry Xu

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104263 - 104263

Published: Feb. 25, 2025

Language: Английский

Citations

0
Luxury in the Circular Economy DOI Open Access
George Christodoulides, Richard Gyrd‐Jones, C Strong

et al.

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 15, 2025

Language: Английский

Citations

0
Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language DOI Creative Commons
Emma Joenpolvi, Gary Mortimer, Frank Mathmann

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 20, 2024

ABSTRACT This research investigates the effect of language on marketing circular luxury products. Circular economy principles are becoming important for brands as consumers demand more and sustainable alternatives to traditional However, literature is divergent whether communicating with products leads positive or negative consumer outcomes. due perceived incompatibility sustainability luxury. influence used in sales descriptions second‐hand (Study 1) effects communication social media 2) establish impact engagement. Our analysis combined N = 921,939 observations demonstrates that product posts lead decreased a major problem this can be overcome by using predominant locomotion, progress‐focused creates regulatory fit products, increasing Theoretically study shows importance locomotion Luxury marketers utilise their brand increase engagement these

Language: Английский

Citations

0