What Drives Purchase Intention in Live Streaming E-Commerce? The Perspectives of Virtual Streamers DOI
Teng Yu, Ai Ping Teoh,

晴子 渡辺

et al.

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: April 21, 2025

Language: Английский

What Drives Purchase Intention in Live Streaming E-Commerce? The Perspectives of Virtual Streamers DOI
Teng Yu, Ai Ping Teoh,

晴子 渡辺

et al.

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: April 21, 2025

Language: Английский

Citations

0