Live Streaming Channel and Product Assortment with both National and Store Brand products

Omega, Journal Year: 2024, Volume and Issue: 131, P. 103212 - 103212

Published: Oct. 11, 2024

Language: Английский

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Selling mode selection and AI service strategy in an E-commerce platform supply chain

Computers & Industrial Engineering, Journal Year: 2024, Volume and Issue: 197, P. 110560 - 110560

Published: Sept. 10, 2024

Language: Английский

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A Novel E-Social Servicescape Perspective: A Mixed-Methods Exploration of Audience Members’ Interactions During Sports Event Broadcasting in a Livestreaming Media Environment

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 24

Published: Dec. 4, 2024

Nowadays, platforms like Douyin attract large audiences during major sports events. In this study, with the aim of enhancing audience satisfaction in livestreaming media environments, we applied social servicescape theory to a environment and used mixed-methods approach understand why choose watch events on new media. We developed theoretical model examine event broadcasts short video platforms. Following 24 semi-structured interviews, conducted quantitative survey 490 participants. The results showed that user interaction similarity are crucial factors influencing members' choice attributes interactive features enhance their sense immersion, belonging, nostalgia. Moreover, interactivity positively impact these emotional experiences, significantly boosting satisfaction. This research expands understanding online interactions offers insights for designing engaging

Language: Английский

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Maximizing sales: The art of short video creation in livestream e-commerce

Computers & Industrial Engineering, Journal Year: 2024, Volume and Issue: unknown, P. 110824 - 110824

Published: Dec. 1, 2024

Language: Английский

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