Effectiveness of Customer Relationship Management in Shopping Malls: Mall–Retailer Collaboration Empirics

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(1), P. 31 - 31

Published: Jan. 20, 2025

This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case involving 30 interviews with managers from various traditional malls factory outlets, research highlights how tailored CRM strategies, such as tenant mix, accessibility, engagement, foster satisfaction loyalty, ultimately affect performance. Mall focuses attracting visitors by building strong image creating partnerships, whereas emphasize retention through loyalty programs personalized services. The finds that proactive, efforts, setting shared objectives aligning significantly enhance experience However, existing measurement systems often overlook integrated nature retailer relationships, limiting assessment outcomes. proposes an model to assess effectiveness across organizational levels, providing insights into optimizing policies drive satisfaction, retention, success. Limitations include study’s focus physical malls, future suggested explore adaptations bridging retail e-commerce environments.

Language: Английский

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A decision-support framework for evaluating public investments: integrating sustainability in urban planning and resource allocation

International Journal of Urban Sustainable Development, Journal Year: 2025, Volume and Issue: 17(1), P. 44 - 68

Published: March 6, 2025

Language: Английский

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Sustainability of column‐supported slabs for buildings: A multi‐criteria assessment

Structural Concrete, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 30, 2024

Abstract The global construction industry is experiencing significant growth, driving the demand for building floor area. However, this expansion comes with substantial environmental consequences, including high‐energy consumption and greenhouse gas (GHG) emissions, together economic social impacts. To address these challenges, research aims at providing designers decisions‐makers an approach that will aid quantification of those impacts relevant sustainability performance flooring systems. A holistic assessment was performed considering economic, environmental, aspects using Integrated Value Model Sustainability Evaluations. This study focused on various typologies, reinforced concrete (RC) fiber‐RC (FRC) slabs solid waffle (for RC solution) configurations. most representative criteria indicators column‐supported were identified, measured, weighted—aggregated in a decision‐making tree—in order to obtain index (SI) each alternative. results analysis evidence slab has higher overall SI than other alternatives, FRC alternatives performing similar quantified solution being lower among systems considered study. sensitivity showed have potential improving performance.

Language: Английский

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Method to Optimize Space Function Distribution in FM by Employing BIM

2022 International Conference on Decision Aid Sciences and Applications (DASA), Journal Year: 2024, Volume and Issue: unknown, P. 1 - 5

Published: Dec. 11, 2024

Language: Английский

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