Frontiers in Veterinary Science, Journal Year: 2025, Volume and Issue: 12

Published: March 19, 2025

Effective communication is crucial for strengthening collaboration and ensuring the successful implementation of biosecurity measures against infectious diseases. A collaborative approach, where farmers veterinarians play a central role in decision-making, may have greater impact on promoting practices compared to top-down approach. The objective this study was explore perspectives researchers, official services, industry preferred methods between various on-farm stakeholders. Data were collected through four simultaneous focus groups conducted within framework COST Action BETTER project: three involving one services people. data analyzed using content analysis, which generated main themes 13 subthemes: (i) effective communicating messages farmers: direct interaction practical learning, audio-visual media support materials, importance personalization coordination, challenges innovative solutions; (ii) designing an optimal system promote behavioral change biosecurity: initial strategies communication: knowledge trust, integration technological tools, mandatory programs coordinated campaigns, continuous training incentives certifications; (iii) measuring success programs: evaluation tools audits, key indicators benchmarking, attitudes changes, participation as additional metrics. findings highlight need collaborative, personalized, sustainable approaches communication. This provides valuable insights inform development that remain over time.

Language: Английский