Advanced MCDM Techniques and Emerging Trends for Marketing Applications DOI
Anuradha Yadav, Swati Sen,

Gowri Lakshmi Vanapalli

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 26

Published: Dec. 13, 2024

Decision-making in businesses, especially marketing, is increasingly becoming complex. The number of parameters that decision-makers need to evaluate numerous. Modern decision-making requires feeding customized inputs (such as stakeholder preferences) and dealing with ambiguity uncertainty, amongst others, based on the problem. This necessitated development advanced mathematical statistical techniques. chapter focuses Fuzzy Grey Methods, Utility-based preference modeling methods, ranking evaluation-based methods. Several examples from marketing domain are discussed for understanding scenarios which methods can be applied. By integrating sophisticated analytical techniques handle imprecision, non-linear relationships, heterogeneous data sources, businesses expected develop more adaptive, intelligent processes go beyond traditional linear approaches.

Language: Английский

Enhancing Circular Supply Chain Management (CSCM) in Manufacturing SMEs: An Integrated CODAS-ISM-MICMAC Approach to Big Data Analytics Capability DOI
Rangga Primadasa,

Noor Nailie Azzat,

Elisa Kusrini

et al.

Process Integration and Optimization for Sustainability, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 18, 2025

Language: Английский

Citations

2
Interrelationship of Sustainable Supply Chain Ambidexterity-Green Competitive Advantages in SMEs: an Integration of Fuzzy PROMETHEE-ISM-MICMAC DOI
Rangga Primadasa, Elisa Kusrini, Agus Mansur

et al.

Process Integration and Optimization for Sustainability, Journal Year: 2025, Volume and Issue: unknown

Published: April 24, 2025

Language: Английский

Citations

0
Exploring the Relationship between Adaptive Organizational Behavior, Innovation, and Employee Mental Health: A Case Study of Unilever’s Sustainable Living Plan DOI Open Access

Altaf Muhammad Arslan,

Hongwei Wang, Atta Ur Rahman

et al.

Journal of Human Resource and Sustainability Studies, Journal Year: 2025, Volume and Issue: 13(01), P. 40 - 52

Published: Jan. 1, 2025

Language: Английский

Citations

0
Green consumer preferences toward green marketing: A conjoint approach DOI Creative Commons

Avia Jihan Tsaabitah,

Dyah Ismoyowati,

Henry Yuliando

et al.

BIO Web of Conferences, Journal Year: 2025, Volume and Issue: 167, P. 07003 - 07003

Published: Jan. 1, 2025

Environmental degradation is worsening due to climate changes, unsustainable industrialization, and excessive exploitation of natural resources. As a result, consumers are increasingly prioritizing sustainability by adopting environmentally friendly recyclable products. Recognizing this shift, many companies capitalize on the trend emphasizing environmental responsibility through green marketing. Local coffee shops in Yogyakarta's Special Region no exception, various marketing strategies response tight competition market. This research analyzes preferred attributes among these shops, aiming devise effective combinations such characteristics Conjoint involving 213 respondents. The findings show significant influence prices consumer preferences, identifying combination one consisting price range Rp 20,000 Rp30,000, promotional offers special deals, waste-free production methods with minimal pollution, commitment fostering appreciation. can be reference for local targeting Gen Z millennial consumers, as demographics represent most base. These help formulate online offline materials. They also enhance competitiveness contribute further sustainable business research.

Language: Английский

Citations

0
Effect of Electronic Word of Mouth on Green Purchase Intention: A Study on Intergenerational Differences DOI

Karthikeya Gattupalli,

Bharadhwaj Sivakumaran, Sumit Kumar

et al.

Published: Jan. 1, 2024

Language: Английский

Citations

0
Advanced MCDM Techniques and Emerging Trends for Marketing Applications DOI
Anuradha Yadav, Swati Sen,

Gowri Lakshmi Vanapalli

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 26

Published: Dec. 13, 2024

Decision-making in businesses, especially marketing, is increasingly becoming complex. The number of parameters that decision-makers need to evaluate numerous. Modern decision-making requires feeding customized inputs (such as stakeholder preferences) and dealing with ambiguity uncertainty, amongst others, based on the problem. This necessitated development advanced mathematical statistical techniques. chapter focuses Fuzzy Grey Methods, Utility-based preference modeling methods, ranking evaluation-based methods. Several examples from marketing domain are discussed for understanding scenarios which methods can be applied. By integrating sophisticated analytical techniques handle imprecision, non-linear relationships, heterogeneous data sources, businesses expected develop more adaptive, intelligent processes go beyond traditional linear approaches.

Language: Английский

Citations

0