Heliyon,
Journal Year:
2023,
Volume and Issue:
9(2), P. e13373 - e13373
Published: Feb. 1, 2023
The
transition
towards
a
Circular
Economy
(CE)
system
requires
change
in
consumers'
behavioural
pattern
that
implies
certain
level
of
effort
which,
turn,
could
affect
initiatives'
success.
Although
role
CE
is
increasingly
drawing
the
attention
scholars,
limited
knowledge
available
on
evaluation
consumer's
initiatives.
current
research
provides
an
identification
and
measurement
core
parameters
affecting
consumer
effort,
offering
comprehensive
Effort
Index
applied
to
20
companies
operating
food
domain.
Companies
were
classified
5
categories
(Quantity
food,
Appearance
Edibility
Living
with
Local
sustainable
food);
analysis
revealed
14
building
Index.
Results
showed
initiatives
ascribable
category
"Local
food"
require
higher
levels
effort;
contrast,
case
studies
belonging
"Edibility
group
are
less
effort-requiring.
Journal of strategy and management,
Journal Year:
2023,
Volume and Issue:
16(4), P. 747 - 766
Published: July 20, 2023
Purpose
This
study
aims
to
look
into
consumers'
green
consumption
intention
by
incorporating
social
media
exposure,
environmental
concern
and
habit
theory
of
planned
behavior
(TPB)
in
the
context
China
advocating
consumption.
Design/methodology/approach
Based
on
data
collected
from
online
survey,
this
use
partial
least
squares
structural
equation
modeling
(PLS-SEM)
analysis
measurement
model
structure
model.
Findings
The
results
show
attitude,
subjective
norms
are
important
determinants
purchase
products.
Originality/value
explores
new
associations
between
major
constructs
TPB
also
expanded
adding
three
extra
factors,
namely
concern.
In
addition,
attempts
bridge
gap
attitude
a
perspective
using
exposure
as
moderating
variable.
Heliyon,
Journal Year:
2023,
Volume and Issue:
9(2), P. e13373 - e13373
Published: Feb. 1, 2023
The
transition
towards
a
Circular
Economy
(CE)
system
requires
change
in
consumers'
behavioural
pattern
that
implies
certain
level
of
effort
which,
turn,
could
affect
initiatives'
success.
Although
role
CE
is
increasingly
drawing
the
attention
scholars,
limited
knowledge
available
on
evaluation
consumer's
initiatives.
current
research
provides
an
identification
and
measurement
core
parameters
affecting
consumer
effort,
offering
comprehensive
Effort
Index
applied
to
20
companies
operating
food
domain.
Companies
were
classified
5
categories
(Quantity
food,
Appearance
Edibility
Living
with
Local
sustainable
food);
analysis
revealed
14
building
Index.
Results
showed
initiatives
ascribable
category
"Local
food"
require
higher
levels
effort;
contrast,
case
studies
belonging
"Edibility
group
are
less
effort-requiring.
