Journal of the Knowledge Economy, Journal Year: 2024, Volume and Issue: unknown

Published: March 19, 2024

Abstract This study aims to analyze the impact of digital marketing on urban courier companies in municipality Valledupar, Colombia. It also propose strategies for smart delivery developing countries and identify barriers be overcome these activities. A quantitative approach with a descriptive research design is used. Given nested nature data, correlation analysis was performed gather information relationship between variables studied strength direction those relationships. conducted coefficient two specific variables. The ordinary least squares (OLS) regression method examined dependent independent results indicate that use social media has significant positive variable. In contrast, email websites does not show statistical significance. proposed include real-time tracking shipments, personalized notifications, scheduled delivery, integration augmented reality, lockers, geolocation technology. As activities countries, following are identified infrastructure limitations, limited access technology, costs associated technology adoption, divide skills, resistance change. small medium-sized so implications should generalized only some worldwide. highlights importance skills addressing implementing strategies. Strategies such as reality integration, proposed. concluded can enhance services provide competitive advantages adopt it. provides valuable insights develop solutions help improve operational efficiency companies, including website optimization, effective media, email, increased visibility search engines. enhances service quality, providing more satisfying customer experience fostering loyalty. Additionally, it emphasizes engaging relevant content establishing communication customers through channels.

Language: Английский