Innovation orientation, imitation orientation, and social media activeness: the moderating role of CEO openness and environmental dynamism
Technology Analysis and Strategic Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 13
Published: Jan. 12, 2025
Active
engagement
on
social
media
platforms
is
crucial
for
firms
to
spread
awareness
of
their
brands
and
effectively
interact
with
customers.
A
firm's
strategic
orientation,
especially
innovation
orientation
imitation
may
direct
its
efforts
relating
activeness
(SMA).
However,
few
studies
have
examined
this
phenomenon
the
boundary
conditions
influencing
SMA.
Our
study
draws
upon
choice
theory
(SCT)
investigate
how
a
orientations
(e.g.
orientation)
influence
SMA
effect
further
moderated
by
CEO
openness
environmental
dynamism.
uses
survey
data
from
203
in
2020
combination
firms'
archival
WeChat
Douyin
2021
test
proposed
conceptual
model.
The
results
reveal
that
has
U-shaped
relationship
SMA,
which
weakened
Moreover,
an
inverted
but
strengthened
These
findings
benefits
downsides
as
well
effects
Language: Английский
Leveraging Social Media for Stakeholder Engagement: A Case on the Ship Management Industry
Information,
Journal Year:
2024,
Volume and Issue:
15(11), P. 693 - 693
Published: Nov. 3, 2024
Social
media
is
an
important
driver
of
firm
success
by
providing
avenue
for
stakeholder
engagement.
Operating
in
a
highly
complex
and
competitive
environment,
firms
the
ship
management
industry
can
utilise
social
platforms
to
engage
with
their
stakeholders,
which
enhance
satisfaction
loyalty.
However,
engagement
rates
vary,
some
posts
generating
more
than
others.
Drawing
on
perceived
value
word-of-mouth
psychological
motivation
theories,
this
study
introduces
theoretical
model
identify
examine
factors
influencing
LinkedIn
industry.
A
hierarchical
regression
analysis
conducted
ten
influence
content
type
message
characteristics
variables
rates.
The
results
revealed
nine
that
significantly
They
are
links,
corporate
brand
names,
call-to-actions,
length,
tangible
resources,
content,
emotional
first-person
texts,
emojis.
findings
provide
recommendations
terms
strategies
incorporate
into
encourage
higher
This
also
enriches
literature
media.
Language: Английский
From caution to courage: CEO reputation, risk-taking, and the moderating role of stock market development
Published: Jan. 1, 2024
Language: Английский
Implementation of digital marketing strategies. Problems and benefits to the financial sector
Management,
Journal Year:
2024,
Volume and Issue:
3, P. 124 - 124
Published: Dec. 8, 2024
Introduction:
Financial
digital
marketing
relies
on
different
electronic
media
to
reach
a
greater
number
of
people
who
could
become
potential
clients
financial
corporations
through
it.
The
objective
pursued
is
identify
the
problems
and
benefits
that
it
has
brought
sector
in
terms
use
implementation
strategies.
Methodology:
methodology
this
study
was
based
systematic
review
primary
information
housed
open
access
databases,
mainly
Scopus,
Web
Science
Google
Scholar
last
five
years
(2020-2024).
Results:
Marketing
strategies
focus
directing
resources
toward
opportunities
increase
sales
provide
long-term
competitive
advantages.
In
services
space,
competition
driven
transformation
towards
customer
satisfaction
wide
range
options.
Conclusion:
Digital
essential
combining
traditional
approaches
crucial
success,
with
conversion
metrics
playing
critical
role.
less
advanced
regions,
policies
support
technological
innovation
are
needed
harness
potential.
experienced
diversity,
by
inclusion
fintech
companies,
which
benefited
SMEs
entrepreneurs
Language: Английский