Livestreaming in events: a systematic literature review and research agenda

International Journal of Event and Festival Management, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 18, 2025

Purpose This systematic literature review (SLR) seeks to thoroughly investigate and synthesize existing research primarily focused on the role impact of livestreaming technologies in events industry. The aims uncover key trends strategies associated with integration several event settings, including conferences, concerts virtual events. Design/methodology/approach Employing a approach, this involves meticulous search Scopus database relevant using predefined string. is tailored capture studies that specifically address livestreaming, focus such as other public gatherings. Findings SLR uncovers findings related various aspects at Key areas interest include employed by organizers, audience experiences, technical requirements, monetization models, social media suitability different categories. By synthesizing from selected studies, provides an integrated framework how management, engagement overall satisfaction. Research limitations/implications While striving for comprehensiveness, acknowledges potential limitations inherent available literature. Variability methodologies, publication biases evolving may introduce limitations. Additionally, scope limited English-language publications within specified subject areas. These will be transparently discussed guide future promote efficient utilization Originality/value originality hinges its thorough examination current state knowledge identification offer valuable insights both scholars practitioners, guiding directions informing strategic decision-making dynamic field management.

Language: Английский

The competition between human and AI streamers: live streaming strategies in a duopoly market considering consumer heterogeneity

Acta Psychologica, Journal Year: 2025, Volume and Issue: 256, P. 105040 - 105040

Published: May 2, 2025

Language: Английский