European Journal of Innovation Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 5, 2025
Purpose
This
study
investigates
Generation
Z’s
perceptions
of
entrepreneurial
innovation
through
the
Metaverse,
including
user
privacy
and
trust,
their
impact
on
acceptance
Metaverse
technology.
Design/methodology/approach
Using
a
quantitative
approach
to
examine
relationships
between
targeted
factors,
this
employs
structural
equation
modeling
(SEM)
based
technology
model
extended
with
variables
related
privacy,
trust
product
innovation.
The
data
were
collected
survey
distributed
representative
sample
Gen
Z
individuals.
Findings
results
reveal
that
perception
positively
influences
attitudes
toward
using
behavioral
intention
use
it.
However,
while
risk
is
found
significantly
influence
it
does
not
affect
or
Metaverse.
Practical
implications
provide
useful
insights
for
enterprises,
raising
considerations
maximize
innovative
potential
in
current
business
ecosystem.
understanding
can
help
enterprises
better
adapt
management
practices
so
as
effectively
engage
demographic,
ensuring
successful
adoption
technologies.
Originality/value
among
first
empirical
investigations
which
an
emerging
increasingly
important
area.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(5), P. 2720 - 2729
Published: June 23, 2024
Abstract
The
rise
of
the
metaverse
brings
about
a
host
changes
for
consumers,
impacting
various
aspects
their
online
experiences,
personal
and
professional
relationships,
overall
welfare.
Consumers
are
increasingly
mindful
sustainability
in
offline
activities.
Thus,
users
will
become
aware
sustainable
solutions
virtual
engagement.
Additionally,
there
is
growing
pressure
on
corporations,
governments
to
adopt
practices
due
mounting
concerns
climate
change.
United
Nations
has
responded
these
by
setting
Sustainable
Development
Goals.
In
this
context,
our
research
combines
goals
with
dimensions
metaverse,
leading
identification
Dimensions
Metaverse
.
context
practice
implications,
we
illustrate
how
proposed
framework
can
be
harnessed
promote
more
future
society.
Ultimately,
urge
all
stakeholders
involved
integrate
considerations
from
outset
its
development.
Addressing
retroactively
may
present
challenges
prove
substantially
complex
resource‐intensive.
Global Knowledge Memory and Communication,
Journal Year:
2024,
Volume and Issue:
unknown
Published: July 5, 2024
Purpose
This
study
aims
to
investigate
citizens'
adoption
intention
towards
meta-government
(metaverse-based
government)
by
proposing
a
dual-perspective
technology
acceptance
model.
Design/methodology/approach
The
validity
of
the
proposed
model
was
established
gathering
and
analysing
533
responses
using
structural
equation
modelling
(SEM).
Findings
findings
underscore
importance
perceptions
ease
use
usefulness
in
fostering
adopt
meta-government.
However,
perceived
cyber
risk
switching
costs
negatively
impact
these
perceptions.
On
contrary,
herd
behaviour
immersion
positively
influence
usefulness.
Originality/value
significantly
contributes
existing
literature
offering
valuable
insights
into
factors
that
It
introduces
novel
perspective
on
primary
(both
enablers
barriers)
shaping
These
serve
as
foundation
for
scholars,
governments
policymakers
develop
effective
strategies
promoting
adoption.
European Journal of Innovation Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 5, 2025
Purpose
This
study
investigates
Generation
Z’s
perceptions
of
entrepreneurial
innovation
through
the
Metaverse,
including
user
privacy
and
trust,
their
impact
on
acceptance
Metaverse
technology.
Design/methodology/approach
Using
a
quantitative
approach
to
examine
relationships
between
targeted
factors,
this
employs
structural
equation
modeling
(SEM)
based
technology
model
extended
with
variables
related
privacy,
trust
product
innovation.
The
data
were
collected
survey
distributed
representative
sample
Gen
Z
individuals.
Findings
results
reveal
that
perception
positively
influences
attitudes
toward
using
behavioral
intention
use
it.
However,
while
risk
is
found
significantly
influence
it
does
not
affect
or
Metaverse.
Practical
implications
provide
useful
insights
for
enterprises,
raising
considerations
maximize
innovative
potential
in
current
business
ecosystem.
understanding
can
help
enterprises
better
adapt
management
practices
so
as
effectively
engage
demographic,
ensuring
successful
adoption
technologies.
Originality/value
among
first
empirical
investigations
which
an
emerging
increasingly
important
area.
