
Technology in Society, Journal Year: 2025, Volume and Issue: unknown, P. 102833 - 102833
Published: Feb. 1, 2025
Language: Английский
Technology in Society, Journal Year: 2025, Volume and Issue: unknown, P. 102833 - 102833
Published: Feb. 1, 2025
Language: Английский
Journal of Cleaner Production, Journal Year: 2024, Volume and Issue: 435, P. 140610 - 140610
Published: Jan. 1, 2024
Language: Английский
Citations
33IEEE Transactions on Engineering Management, Journal Year: 2024, Volume and Issue: 71, P. 3566 - 3579
Published: Jan. 1, 2024
Digital marketing refers to the process of promoting, selling, and delivering products or services through online platforms channels using internet electronic devices in a digital environment. Its aim is attract engage target audiences various strategies methods, driving brand promotion sales growth. The primary objective this scholarly study seamlessly integrate advanced big data analytics artificial intelligence (AI) technology into realm marketing, thereby fostering progression optimization sustainable practices. First, characteristics applications involving vast, diverse, complex datasets are analyzed. Understanding their attributes scope application essential. Subsequently, comprehensive investigation AI-driven learning mechanisms conducted, culminating development an AI random forest model (RFM) tailored for marketing. Subsequent this, leveraging real-world case enterprise X, fundamental customer collected subjected meticulous analysis. RFM model, ingeniously crafted study, then deployed prognosticate anticipated count prospective customers said enterprise. empirical findings spotlight pronounced prevalence university-affiliated individuals across diverse age cohorts. In terms occupational distribution within base, categories workers educators emerge as dominant, constituting 41% 31% demographic, respectively. Furthermore, price patrons exhibits skewed pattern, whereby bracket 0–150 encompasses 17% population, whereas range 150–300 captures notable 52%. These delineated bands collectively constitute substantial proportion, exceeding 450 embodies minority, accounting less than 20%. Notably, devised endeavor demonstrates remarkable proficiency accurately projecting forthcoming passenger volumes over seven-day horizon, significantly surpassing predictive capability logistic regression. Evidently, proffered herein excels precise anticipation counts, furnishing pragmatic foundation intelligent evolution strategies.
Language: Английский
Citations
28Technology in Society, Journal Year: 2024, Volume and Issue: 77, P. 102498 - 102498
Published: March 1, 2024
Language: Английский
Citations
17Heliyon, Journal Year: 2024, Volume and Issue: 10(7), P. e28602 - e28602
Published: March 26, 2024
Language: Английский
Citations
17Advances in social networking and online communities book series, Journal Year: 2024, Volume and Issue: unknown, P. 62 - 75
Published: June 6, 2024
The metaverse, a virtual realm, has drawn considerable attention from academicians as well policymakers in recent years. In this chapter, we explored the metaverse's social, economic, and environmental effects, which align with various UN Sustainable Development Goals (SDGs), using an interdisciplinary perspective to show how it might transcend geographical borders promote sustainability. This study adds ethical sustainable development of digital technologies by analysing opinions about influence on SDGs. It will help administrations, corporations, communities use metaverse make world more inclusive, equitable, sustainable. We are still learning fits into development, scholars examining positive negative aspects. area must balance technical innovation global sustainability progresses towards future.
Language: Английский
Citations
13Technology in Society, Journal Year: 2024, Volume and Issue: 77, P. 102594 - 102594
Published: May 20, 2024
Language: Английский
Citations
12International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18
Published: Oct. 7, 2024
The growing ubiquity of the metaverse among small and medium-sized enterprises (SMEs) offers a game-changing chance for creative business plans improved communication. This adoption reduces consumption physical resources promotes an environmentally responsible model in besides increasing operational efficiency. In accordance with Sustainable Development Goals (SDGs) UNDP, our study attempts to clarify how might improve sustainable performance SMEs. We developed comprehensive based on diffusion innovation (DOI) technical organizational environmental (TOE) paradigms. For data analysis hybrid approach merging partial least squares-structural equation modeling (PLS-SEM) artificial neural network (ANN) was implemented. highlights crucial roles relative advantage, value alignment, compatibility, top management after analyzing from 369 respondents across Chinese SMEs that collected both physically online. understanding decision-makers becomes evident as element impacting ensuing (social, economic, environmental) outcomes. valuable insights Additionally, it appropriate suggestions managers SMEs, policy makers, developers.
Language: Английский
Citations
12International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)
Published: June 14, 2024
Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.
Language: Английский
Citations
10SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown
Published: Jan. 1, 2023
The Metaverse, an immersive virtual reality realm where users engage with computer-generated environments, is swiftly emerging as a transformative platform poised to address and propel Sustainable Development Goals (SDGs). This research delves into the intersections between Metaverse SDGs, shedding light on how this cutting-edge technology can be harnessed sustainable development across diverse sectors. Commencing comprehensive overview, paper details evolution, key components, capabilities of Metaverse. Underscoring its dynamic interactive essence, emphasizes potential revolutionize conventional approaches education, healthcare, environmental conservation, economic empowerment. A thorough analysis unveils Metaverse's role in democratizing education by transcending geographical boundaries providing inclusive learning environments. nature facilitates experiential learning, enhancing accessibility, fostering global collaboration fulfill SDG 4 (Quality Education). Additionally, explores contribute healthcare solutions through medical consultations, training professionals, simulating scenarios. innovative approach holds disparities, advance 3 (Good Health Well-being), improve overall public health. Environmental sustainability takes center stage serves for raising awareness about climate change, promoting practices, eco-friendly solutions. aligns 13 (Climate Action) 15 (Life Land), emphasizing capacity inspire real-world stewardship. Economic empowerment addressed discussions economies within highlighting opportunities entrepreneurship, job creation, financial inclusion. exploration corresponds 1 (No Poverty), 8 (Decent Work Growth), 10 (Reduced Inequality).
Language: Английский
Citations
17International Journal of Hydrogen Energy, Journal Year: 2024, Volume and Issue: 69, P. 982 - 1021
Published: May 13, 2024
As part of its efforts to secure a 'net-zero society', the UK government will take strategic decision on role hydrogen in decarbonising homes within next years. While scholars have recently advanced social science research agenda technology acceptance, studies are yet engage with prospective dynamics adopting 'hydrogen homes'. In response, this study examines perceived adoption potential heating and cooking technologies, as evaluated through eyes consumer. Engaging behavioural market draws data from broadly nationally representative online survey examine influence safety, technological, economic, environmental, emotional factors domestic transition context. The analysis follows multi-stage empirical approach, integrating findings partial least squares structural equation necessary condition crystallise insights emergent subject. At juncture, may hinge primarily emotional, lesser extent, technological perspectives. However, consumers an expressed preference for over cooking, boiler performance emerging enabling potential. formative phase transition, risks associated energy insecurity fuel poverty exceed concerns purchasing running costs. Nevertheless, economic remain less critical during pre-deployment innovation-decision process. Across full sample, simple slope highlights moderating effects gender, age, housing tenure. Moreover, statistically significant differences both sufficiency- necessity-based perspective detected between male property owners aged 55+ female mortgage 18–34 years old. By bridging knowledge gap acceptance intention, contribution reinforces need consumer engagement economy, advocating more fine-grained, mixed-methods analyses support decarbonisation strategies.
Language: Английский
Citations
7