IEEE Transactions on Engineering Management,
Journal Year:
2024,
Volume and Issue:
71, P. 3566 - 3579
Published: Jan. 1, 2024
Digital
marketing
refers
to
the
process
of
promoting,
selling,
and
delivering
products
or
services
through
online
platforms
channels
using
internet
electronic
devices
in
a
digital
environment.
Its
aim
is
attract
engage
target
audiences
various
strategies
methods,
driving
brand
promotion
sales
growth.
The
primary
objective
this
scholarly
study
seamlessly
integrate
advanced
big
data
analytics
artificial
intelligence
(AI)
technology
into
realm
marketing,
thereby
fostering
progression
optimization
sustainable
practices.
First,
characteristics
applications
involving
vast,
diverse,
complex
datasets
are
analyzed.
Understanding
their
attributes
scope
application
essential.
Subsequently,
comprehensive
investigation
AI-driven
learning
mechanisms
conducted,
culminating
development
an
AI
random
forest
model
(RFM)
tailored
for
marketing.
Subsequent
this,
leveraging
real-world
case
enterprise
X,
fundamental
customer
collected
subjected
meticulous
analysis.
RFM
model,
ingeniously
crafted
study,
then
deployed
prognosticate
anticipated
count
prospective
customers
said
enterprise.
empirical
findings
spotlight
pronounced
prevalence
university-affiliated
individuals
across
diverse
age
cohorts.
In
terms
occupational
distribution
within
base,
categories
workers
educators
emerge
as
dominant,
constituting
41%
31%
demographic,
respectively.
Furthermore,
price
patrons
exhibits
skewed
pattern,
whereby
bracket
0–150
encompasses
17%
population,
whereas
range
150–300
captures
notable
52%.
These
delineated
bands
collectively
constitute
substantial
proportion,
exceeding
450
embodies
minority,
accounting
less
than
20%.
Notably,
devised
endeavor
demonstrates
remarkable
proficiency
accurately
projecting
forthcoming
passenger
volumes
over
seven-day
horizon,
significantly
surpassing
predictive
capability
logistic
regression.
Evidently,
proffered
herein
excels
precise
anticipation
counts,
furnishing
pragmatic
foundation
intelligent
evolution
strategies.
Advances in social networking and online communities book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 62 - 75
Published: June 6, 2024
The
metaverse,
a
virtual
realm,
has
drawn
considerable
attention
from
academicians
as
well
policymakers
in
recent
years.
In
this
chapter,
we
explored
the
metaverse's
social,
economic,
and
environmental
effects,
which
align
with
various
UN
Sustainable
Development
Goals
(SDGs),
using
an
interdisciplinary
perspective
to
show
how
it
might
transcend
geographical
borders
promote
sustainability.
This
study
adds
ethical
sustainable
development
of
digital
technologies
by
analysing
opinions
about
influence
on
SDGs.
It
will
help
administrations,
corporations,
communities
use
metaverse
make
world
more
inclusive,
equitable,
sustainable.
We
are
still
learning
fits
into
development,
scholars
examining
positive
negative
aspects.
area
must
balance
technical
innovation
global
sustainability
progresses
towards
future.
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 18
Published: Oct. 7, 2024
The
growing
ubiquity
of
the
metaverse
among
small
and
medium-sized
enterprises
(SMEs)
offers
a
game-changing
chance
for
creative
business
plans
improved
communication.
This
adoption
reduces
consumption
physical
resources
promotes
an
environmentally
responsible
model
in
besides
increasing
operational
efficiency.
In
accordance
with
Sustainable
Development
Goals
(SDGs)
UNDP,
our
study
attempts
to
clarify
how
might
improve
sustainable
performance
SMEs.
We
developed
comprehensive
based
on
diffusion
innovation
(DOI)
technical
organizational
environmental
(TOE)
paradigms.
For
data
analysis
hybrid
approach
merging
partial
least
squares-structural
equation
modeling
(PLS-SEM)
artificial
neural
network
(ANN)
was
implemented.
highlights
crucial
roles
relative
advantage,
value
alignment,
compatibility,
top
management
after
analyzing
from
369
respondents
across
Chinese
SMEs
that
collected
both
physically
online.
understanding
decision-makers
becomes
evident
as
element
impacting
ensuing
(social,
economic,
environmental)
outcomes.
valuable
insights
Additionally,
it
appropriate
suggestions
managers
SMEs,
policy
makers,
developers.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(4)
Published: June 14, 2024
Abstract
Metaverse
has
garnered
considerable
attention
in
recent
times.
Given
its
swift
pace
of
development,
it
is
imperative
to
study
the
adoption
metaverse.
This
analyses
perceptions
and
drivers
influencing
behavioural
intention
use
metaverse
among
Generation
Z
millennials
by
employing
a
sequential
mixed‐methods
approach.
In
first
stage
study,
in‐depth
expert
interviews
were
conducted
(
n
=
20),
subsequent
featured
countrywide
survey
1253).
The
outcomes
this
indicate
that
perceived
usefulness,
personal
innovativeness,
enjoyment,
facilitating
conditions,
telepresence,
social
presence,
trust,
regulatory
support
influence
attitudes
intentions
towards
findings
also
reveal
significant
difference
strength
few
relationships
across
age,
gender,
income
levels,
shedding
light
on
crucial
factors
for
organisations
seeking
position
themselves
strategically
various
demographic
groups.
significantly
contributes
existing
knowledge
emerging
optimistic
pessimistic
affecting
By
harnessing
these
outcomes,
can
enhance
development
promotion
experiences.
SSRN Electronic Journal,
Journal Year:
2023,
Volume and Issue:
unknown
Published: Jan. 1, 2023
The
Metaverse,
an
immersive
virtual
reality
realm
where
users
engage
with
computer-generated
environments,
is
swiftly
emerging
as
a
transformative
platform
poised
to
address
and
propel
Sustainable
Development
Goals
(SDGs).
This
research
delves
into
the
intersections
between
Metaverse
SDGs,
shedding
light
on
how
this
cutting-edge
technology
can
be
harnessed
sustainable
development
across
diverse
sectors.
Commencing
comprehensive
overview,
paper
details
evolution,
key
components,
capabilities
of
Metaverse.
Underscoring
its
dynamic
interactive
essence,
emphasizes
potential
revolutionize
conventional
approaches
education,
healthcare,
environmental
conservation,
economic
empowerment.
A
thorough
analysis
unveils
Metaverse's
role
in
democratizing
education
by
transcending
geographical
boundaries
providing
inclusive
learning
environments.
nature
facilitates
experiential
learning,
enhancing
accessibility,
fostering
global
collaboration
fulfill
SDG
4
(Quality
Education).
Additionally,
explores
contribute
healthcare
solutions
through
medical
consultations,
training
professionals,
simulating
scenarios.
innovative
approach
holds
disparities,
advance
3
(Good
Health
Well-being),
improve
overall
public
health.
Environmental
sustainability
takes
center
stage
serves
for
raising
awareness
about
climate
change,
promoting
practices,
eco-friendly
solutions.
aligns
13
(Climate
Action)
15
(Life
Land),
emphasizing
capacity
inspire
real-world
stewardship.
Economic
empowerment
addressed
discussions
economies
within
highlighting
opportunities
entrepreneurship,
job
creation,
financial
inclusion.
exploration
corresponds
1
(No
Poverty),
8
(Decent
Work
Growth),
10
(Reduced
Inequality).
International Journal of Hydrogen Energy,
Journal Year:
2024,
Volume and Issue:
69, P. 982 - 1021
Published: May 13, 2024
As
part
of
its
efforts
to
secure
a
'net-zero
society',
the
UK
government
will
take
strategic
decision
on
role
hydrogen
in
decarbonising
homes
within
next
years.
While
scholars
have
recently
advanced
social
science
research
agenda
technology
acceptance,
studies
are
yet
engage
with
prospective
dynamics
adopting
'hydrogen
homes'.
In
response,
this
study
examines
perceived
adoption
potential
heating
and
cooking
technologies,
as
evaluated
through
eyes
consumer.
Engaging
behavioural
market
draws
data
from
broadly
nationally
representative
online
survey
examine
influence
safety,
technological,
economic,
environmental,
emotional
factors
domestic
transition
context.
The
analysis
follows
multi-stage
empirical
approach,
integrating
findings
partial
least
squares
structural
equation
necessary
condition
crystallise
insights
emergent
subject.
At
juncture,
may
hinge
primarily
emotional,
lesser
extent,
technological
perspectives.
However,
consumers
an
expressed
preference
for
over
cooking,
boiler
performance
emerging
enabling
potential.
formative
phase
transition,
risks
associated
energy
insecurity
fuel
poverty
exceed
concerns
purchasing
running
costs.
Nevertheless,
economic
remain
less
critical
during
pre-deployment
innovation-decision
process.
Across
full
sample,
simple
slope
highlights
moderating
effects
gender,
age,
housing
tenure.
Moreover,
statistically
significant
differences
both
sufficiency-
necessity-based
perspective
detected
between
male
property
owners
aged
55+
female
mortgage
18–34
years
old.
By
bridging
knowledge
gap
acceptance
intention,
contribution
reinforces
need
consumer
engagement
economy,
advocating
more
fine-grained,
mixed-methods
analyses
support
decarbonisation
strategies.
