Enhancing Marketing and Brand Communication With AI-Driven Content Creation DOI
Sachin Kumar Raut, Ajay Chandel, Shashank Mittal

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 139 - 172

Published: Nov. 15, 2024

The integration of artificial intelligence (AI) into content creation is revolutionizing marketing and brand communication. AI-driven tools now enable the generation personalized, scalable, dynamic content, transforming how businesses engage with audiences. This chapter explores evolution AI in creation, from generative models to immersive technologies like augmented reality (AR) virtual (VR). It examines impact on personalization, SEO optimization, ethical challenges associated AI-generated including issues authenticity, creativity, misinformation. concludes by discussing future trends emphasizing importance human-AI collaboration achieve innovative responsible strategies.

Language: Английский

Factors Affecting the Inference of Manipulative Intent in Influencer Marketing DOI
Abdallah Alsaad, Manaf Al‐Okaily

Technology in Society, Journal Year: 2025, Volume and Issue: unknown, P. 102876 - 102876

Published: March 1, 2025

Language: Английский

Citations

0
Generative artificial intelligence in tourism management: An integrative review and roadmap for future research DOI
Hengyun Li, Jianpu Xi, Cathy H.C. Hsu

et al.

Tourism Management, Journal Year: 2025, Volume and Issue: 110, P. 105179 - 105179

Published: March 31, 2025

Language: Английский

Citations

0
AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes DOI
Roberta De Cicco, Barbara Francioni, Ilaria Curina

et al.

Journal of Services Marketing, Journal Year: 2025, Volume and Issue: 39(10), P. 52 - 70

Published: April 9, 2025

Purpose This study aims to investigate the impact of educational digital content (EDC) creators on perceived quality, consumer engagement, brand attitude and advocacy intention. Design/methodology/approach The research consists two experimental studies. In Study 1 ( N = 172), participants were exposed either AI-generated or human-generated content, with measured quality engagement. 2 158), authors extended investigation compared effects AI-generated, hybrid-generated EDC Findings demonstrates that while type creator does not significantly affect it influences resulting in lower highlights effectiveness human-AI collaboration, showing engagement is higher for hybrid posts than fully ones, performing par content. Mediation analyses indicate a crucial mediator between outcomes. Originality/value contributes literature marketing Unlike previous studies often isolate AI human creators, this work benefits integrating approach. findings provide practical implications managers seeking optimize strategies valuable

Language: Английский

Citations

0
How does AI affect the self-actualization of content creators in dynamic environments? A knowledge management perspective DOI
Mingsheng Wang,

Yongzhong Yang,

Pauline Zhong

et al.

Technology in Society, Journal Year: 2025, Volume and Issue: unknown, P. 102855 - 102855

Published: Feb. 1, 2025

Language: Английский

Citations

0
When city landmarks meet AI design: the impact of AI painting on the travel intentions of consumers DOI

Mengmeng Song,

Yuchen Wang, Rui Guo

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 21

Published: April 2, 2025

Language: Английский

Citations

0
Advertising in the digital era: Can AI evoke emotions like humans? DOI
Karolina Sallaku, Luca Simone Macca, Gabriele Santoro

et al.

Business Process Management Journal, Journal Year: 2025, Volume and Issue: unknown

Published: April 25, 2025

Purpose This study investigates the variations in consumers’ affective responses to AI-generated versus human-generated content a firm’s advertising copywriting, analysing emotional reactions short-form promotional text across three dimensions—Pleasure, Arousal, and Dominance—from PAD model. Design/methodology/approach A Mann-Whitney analysis on SPSS 29 is conducted assess group differences sample of 222 participants randomly assigned one two experimental conditions. The evaluates variances constructs alongside control variables: AI Encounter, recognition trust. Findings results indicate no significant among groups regarding main dimensions, suggesting relevant implications for integration business process automations. However, trust familiarity with technology influence differently Originality/value sheds light new opportunities enhancing creative communication processes implementation, providing practitioners insights improve copywriting by collaboratively using crafting emotionally engaging advertisements effective strategies.

Language: Английский

Citations

0
Enhancing Marketing and Brand Communication With AI-Driven Content Creation DOI
Sachin Kumar Raut, Ajay Chandel, Shashank Mittal

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 139 - 172

Published: Nov. 15, 2024

The integration of artificial intelligence (AI) into content creation is revolutionizing marketing and brand communication. AI-driven tools now enable the generation personalized, scalable, dynamic content, transforming how businesses engage with audiences. This chapter explores evolution AI in creation, from generative models to immersive technologies like augmented reality (AR) virtual (VR). It examines impact on personalization, SEO optimization, ethical challenges associated AI-generated including issues authenticity, creativity, misinformation. concludes by discussing future trends emphasizing importance human-AI collaboration achieve innovative responsible strategies.

Language: Английский

Citations

2