Forests, Journal Year: 2025, Volume and Issue: 16(2), P. 270 - 270
Published: Feb. 5, 2025
The importance of natural resources in tourism has been widely recognized, and the conservation forest ecology is seen as a key factor promoting sustainable tourism. However, there lack in-depth research on nature that incorporates tourist demands. In this study, questionnaire survey was conducted with 370 tourists from Royal Belum State Park, Malaysia, KANO model combined Analytic Hierarchy Process (AHP) to categorize weigh data analysis showed out 22 demand indicators, 5 indicators were must-have qualities, 8 one-dimensional attractive 4 indifferent qualities. Based AHP, more precise weighting between different demands obtained, showing results study not only enriched theoretical framework wellness but also contributed helping developers Park formulate targeted development strategy promote tourism, well provide scientific basis for guiding ecology.
Language: Английский