Marketing Intelligence & Planning,
Journal Year:
2020,
Volume and Issue:
39(3), P. 345 - 360
Published: Aug. 19, 2020
Purpose
Drawing
on
service
logic,
the
authors
investigate
how
value
cocreation
leads
to
evangelical
brand-related
behaviors
(brand
defense
and
brand
advocacy).
The
analyze
interplay
between
customer
engagement
social
media
in
driving
these
outcomes.
also
consider
role
of
love
eliciting
behaviors.
Design/methodology/approach
Respondents
recruited
through
Amazon
MTurk
were
surveyed
use
tourism-related
decisions.
total
useable
sample
size
was
397.
Partial
least
squares
structural
equation
modeling
(PLS-SEM)
used
test
research
model.
Findings
Value
are
drivers
behaviors,
emphasizing
importance
two
marketing
they
drive
behavioral
Research
limitations/implications
Service
logic
highlights
significance
which,
love,
advocacy.
This
explains
mediation
our
model,
where
marketers
must
undertake
efforts
support
love.
Practical
implications
is
created
by
user
for
their
experiences
over
time.
Brands
owned
customers,
advocacy
them
be
earned.
Marketers
facilitate
creation
providing
resources
cocreate
brand.
Originality/value
Most
studies
from
an
in-role
and/or
extra-role
perspective
as
it
benefits
firms.
Through
illustrate
Journal Of Vacation Marketing,
Journal Year:
2019,
Volume and Issue:
26(1), P. 73 - 95
Published: July 11, 2019
Food
consumption
is
an
important
notion
in
the
hospitality
literature.
Although
its
role
gaining
visitors’
satisfactory
travel
experience
and
affecting
tourists’
experiences
of
a
destination
acknowledged,
impact
travelers’
local
food
value
on
tourist
behavior
remains
underdeveloped
topic.
This
study
investigated
effect
their
future
behaviors
by
focusing
image
attitudes
toward
food.
The
data
were
collected
from
891
tourists
Shiraz,
Iran,
through
survey-based
method
using
structured
questionnaires.
Partial
least
square
structural
equation
modeling
was
used
to
test
model
proposed.
Results
indicated
that
taste/quality
value,
health
price
emotional
prestige
left
positive
tourist’
attitude
While
did
not
influence
intention
visit
for
tourism,
it
positively
affected
recommend
observations
revealed
marketing
strategies
substantially
explored
study.
Sustainability,
Journal Year:
2018,
Volume and Issue:
10(8), P. 2851 - 2851
Published: Aug. 10, 2018
New
tourism
trends,
such
as
vacation
rentals
websites
and
low-cost
tourism,
have
generated
a
new
environment
of
interactions
between
the
citizens.
To
this,
we
must
add
fortuitous
increase
in
demand
some
touristic
destinations.
This
has
derived
situations
rejection
traditionally
tourism-dependent
environments.
In
this
study,
which
is
focused
on
city
Barcelona,
use
work-field
data
to
analyze
elements
that
lie
behind
popular
aversion
tourism.
Assuming
non-forced
analysis
takes
Social
Exchange
Theory
framework,
determined
negative
economic
effects
from
number
accommodations
destined
for
rejection.
The
main
impacts
are
perceived
directly
these
factors
are:
residential
prices
shift
traditional
market
one
oriented
tourist
with
higher
prices.
It
also
been
most
vulnerable
population
groups
those
who
manifest
stronger
rejection,
tenants
apartments
centers,
citizens
low/medium
income,
perceive
rises
change
focus
larger
extent.
Journal of Sustainable Tourism,
Journal Year:
2023,
Volume and Issue:
32(4), P. 795 - 817
Published: Feb. 15, 2023
This
study
examines
the
influence
of
social
support
from
intermediary
organizations
on
innovativeness
and
subjective
happiness
in
community-based
tourism
(CBT).
The
authors
collected
data
236
residents
who
had
participated
Tour
Dure
project
South
Korea.
analysis,
using
partial
least
square
structural
equation
modeling
(PLS-SEM),
shows
that
has
a
positive
effect
residents.
Further,
more
showed,
their
increased.
In
other
words,
plays
an
important
role
improving
innovativeness,
turn,
There
have
been
many
claims
resident
participation
is
CBT,
but
it
usually
treated
as
slogan
without
offering
specific
proposals
for
boosting
such
participation.
discovered
given
by
to
happiness.
It
also
effective
encourage
residents'
CBT
organizations.
Journal Of Vacation Marketing,
Journal Year:
2023,
Volume and Issue:
30(4), P. 694 - 712
Published: June 22, 2023
The
tourism
industry
is
highly
sensitive
to
negative
environmental
factors,
as
can
be
seen
in
the
coronavirus
disease
2019
pandemic,
when
many
countries
and
regions
shifted
from
over-tourism
under-tourism,
resulting
continuation
of
multiple
serious
impacts
on
destinations.
To
systematically
reveal
specific
under-tourism
destinations,
this
study
aims
(a)
understand
impact
resident
perceptions
under-tourism;
(b)
investigate
relationship
between
place
attachment
(c)
examine
relationships
perception
life
satisfaction.
perceived
are
subdivided
into
positive
economic
impact,
social
based
triple
bottom
line
exchange
theory.
research
was
conducted
with
involvement
296
local
residents
foreign
workers
Macau.
findings
show
that
has
a
their
impact.
Resident
have
influence
satisfaction
life,
Using
results
we
expand
literature
theory
tourism,
broaden
also
provide
relevant
practical
suggestions
for
destinations
recover
maintain
sustainable
development
tourism.
