AI-driven virtual travel influencers and ethical consumerism: analysing engagement with Sena Zaro’s Instagram content DOI
Júlia Martí-Ochoa, Eva Martín-Fuentes, Berta Ferrer-Rosell

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 13, 2025

Purpose This study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It analyses the content strategy Instagram of Sena Zaro, pioneering AI influencer in and hospitality sector, created by Cenizaro Hotels. The purpose is to identify adherence communication standards evaluate types that garner highest engagement, analysing emotions expressed through shared posts, exploring destinations promoted. Design/methodology/approach Through web scraping sentiment analysis, all textual posts from her profile corresponding comments were examined. stimulus-organism-response theory was applied explore messaging (stimuli) impacted emotional engagement (organism), driving follower behaviour (response). also categorized based tourism principles, as published World Tourism Organization’s Global Code Ethics for Tourism. Findings Results highlight authenticity transparency are crucial successful (VI) marketing. Posts featuring Zaro herself, especially carousel format, had engagement. Although cultural heritage local benefit most common themes labour rights underrepresented, they did not notably impact levels. Practical implications related dynamics, location presented enhance customer along recommendations future digital marketing strategies effectively use VI Originality/value research first examine industry, specifically such an engages consumers. emphasizes importance

Language: Английский

A Topic Modeling Comparison Between LDA, NMF, Top2Vec, and BERTopic to Demystify Twitter Posts DOI Creative Commons
Roman Egger, Chung-En Yu

Frontiers in Sociology, Journal Year: 2022, Volume and Issue: 7

Published: May 6, 2022

The richness of social media data has opened a new avenue for science research to gain insights into human behaviors and experiences. In particular, emerging data-driven approaches relying on topic models provide entirely perspectives interpreting phenomena. However, the short, text-heavy, unstructured nature content often leads methodological challenges in both collection analysis. order bridge developing field computational empirical research, this study aims evaluate performance four modeling techniques; namely latent Dirichlet allocation (LDA), non-negative matrix factorization (NMF), Top2Vec, BERTopic. view interplay between relations digital media, takes Twitter posts as reference point assesses different algorithms concerning their strengths weaknesses context. Based certain details during analytical procedures quality issues, sheds light efficacy using BERTopic NMF analyze data.

Language: Английский

Citations

459
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry DOI
Hassan Alboqami

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 72, P. 103242 - 103242

Published: Dec. 30, 2022

Language: Английский

Citations

89
All hype or the real deal? Investigating user engagement with virtual influencers in tourism DOI Creative Commons
Li Xie-Carson, Thomas Magor, Pierre Benckendorff

et al.

Tourism Management, Journal Year: 2023, Volume and Issue: 99, P. 104779 - 104779

Published: May 9, 2023

Virtual influencer (VI) marketing has become increasingly prevalent on social media with the evolving landscape of digitalisation. However, use VIs in tourism received limited attention literature. This study examines salient source and content attributes that stimulate Instagram users' engagement a context. An online discrete choice experiment was designed using key (i.e. realness, image composition caption discourse) identified from focus groups. Survey responses 309 adult users Australia were analysed through modelling. The findings indicate humanlike are preferred over 3D animated least influencers 2D VIs. posts combine images settings rational messages attract most audience. Theoretical practical implications provided recommendations for how practitioners can harness VI effectively.

Language: Английский

Citations

71
Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry DOI Open Access
Tatyana Bastrygina, Weng Marc Lim, Ryan Jopp

et al.

Journal of Hospitality and Tourism Management, Journal Year: 2024, Volume and Issue: 58, P. 214 - 243

Published: Feb. 10, 2024

Language: Английский

Citations

32
Past, present, and future scene of influencer marketing in hospitality and tourism management DOI
Eray Polat, Fatih Çelik, Blend Ibrahim

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(3), P. 322 - 343

Published: Feb. 19, 2024

This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of past, present, future IM-research. It identifies research themes, theoretical underpinnings, methodologies utilized Seventy-five studies are examined through co-citation, bibliographic coupling content analysis based on TCCM (theory/context/characteristics/methodology) framework. Co-citation reveals that IM-research focused travel blogs, vlogs, celebrity endorsement, authenticity. An assessment recent indicates partial shift toward study more contemporary issues. field-discipline-focused hybrid-review contributes literature practice by presenting

Language: Английский

Citations

22
What influences tourist behaviors during and after the COVID-19 pandemic? Focusing on theories of risk, coping, and resilience DOI Open Access
Seok-Ho Han,

Ahyoung Yoon,

Myung Ja Kim

et al.

Journal of Hospitality and Tourism Management, Journal Year: 2022, Volume and Issue: 50, P. 355 - 365

Published: Feb. 11, 2022

Language: Английский

Citations

57
From interaction to relationship: Rethinking parasocial phenomena in travel live streaming DOI
Zhiming Deng, Pierre Benckendorff, Jie Wang

et al.

Tourism Management, Journal Year: 2022, Volume and Issue: 93, P. 104583 - 104583

Published: June 14, 2022

Language: Английский

Citations

57
Risk, Trust, and the Roles of Human Versus Virtual Influencers DOI Creative Commons
Nisreen Ameen, Jun‐Hwa Cheah, Faizan Ali

et al.

Journal of Travel Research, Journal Year: 2023, Volume and Issue: 63(6), P. 1370 - 1394

Published: Aug. 19, 2023

Drawing on the theory of sociology trust and risk, this study proposes empirically tests a conceptual model tourists’ new destination visit intentions. The links subjective knowledge to risk perceptions explores moderating effects social media influencers (human vs. virtual) psychographic factors in context. Data were collected from two studies: Study 1, through survey distributed participants Malaysia ( n = 493 valid responses); 2, between-subjects design experiment with another sample 470 responses). findings expand tourism research by showing that mediates how influences perceived risk. Optimism life satisfaction have significant Furthermore, relationship between intention is moderated human virtual influencers, according whether their message positive or negative.

Language: Английский

Citations

35
Progress on image analytics: Implications for tourism and hospitality research DOI Creative Commons
Lingxue Zhan, Mingming Cheng, Jingjie Zhu

et al.

Tourism Management, Journal Year: 2023, Volume and Issue: 100, P. 104798 - 104798

Published: June 10, 2023

Despite the increased recognition of importance images as a rich data source, full potential to advance tourism and hospitality knowledge, both conceptually theoretically, has yet be fully tapped. This study provides critical review image analytics, examining its broad implications for research. paper offers progress definitions, features related theories, well presents methodological framework conducting image-related studies, complementing dominant textual analysis used in The makes contributions literature by developing point reference application analytics studies.

Language: Английский

Citations

28
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach DOI
Blend Ibrahim, Ahmad Aljarah

European Journal of Innovation Management, Journal Year: 2023, Volume and Issue: 27(5), P. 1723 - 1742

Published: Jan. 21, 2023

Purpose This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and self-brand of restaurant Instagram pages. The examines mediating role SMMAs self–brand connections. Also, this through moderating gender trust. Design/methodology/approach A convenience sample method was employed collect data from customers (18–24 years old). structural equation modeling approach PROCESS macro were applied based on 298 online questionnaires completed by who follow effect for trust performed. Findings findings revealed that have a significant positive influence engagement. Further, acts as mediator connection. results illustrate importance in enhancing light Practical implications paper presents managerial businesses about how can effectively enhance behavior Originality/value research developed theoretical model understand might industry invoking variables relationship offers new practical contributions add value (SMM) literature testing moderated–mediation these constructs hospitality sector.

Language: Английский

Citations

26