The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits

Future Business Journal, Journal Year: 2025, Volume and Issue: 11(1)

Published: April 7, 2025

Abstract The current study adopts a unique approach in investigating the effect of destination brand equity and local on loyalty loyalty. It examines direct influence both loyalty, as well mediation role these relationships. Furthermore, it delves into moderated moderation age number visits, providing comprehensive understanding complex relationships marketing. A survey was adopted. Two hundred fifty-four valid questionnaires were analysed. self-administered questionnaire adopted to collect data from tourists who visited Egypt via an online survey. results underscore significant influences They also highlight positive effects show that has executives marketers country’s institutions (e.g. ministry tourism) brands should increase their efforts towards enhancing equity. Finally, through is more pronounced when tourist’s younger, rather than being older. Therefore, practitioners focus younger they develop campaigns activities about brands.

Language: Английский

Consumer boycott movements: Impact on brand reputation and business performance in the digital age

Multidisciplinary Reviews, Journal Year: 2025, Volume and Issue: 8(9), P. 2025291 - 2025291

Published: March 26, 2025

Consumer boycotts have emerged as a significant force in modern markets, with research indicating that up to 42% of multinational corporations and 54% prominent brands currently face such actions. The growing prevalence consumer activism represents fundamental shift consumer-corporate relationships, where ethical considerations increasingly drive purchasing decisions. Despite extensive on boycott outcomes, gaps exist understanding the longitudinal effects across diverse cultural contexts specific mechanisms through which social media amplifies these movements.This study addresses by examining: (1) psychological sociocultural factors driving participation boycotts; (2) impact corporate responses brand reputation financial performance; (3) role facilitating activism. Following PRISMA guidelines, we systematically reviewed articles from Scopus database published between 2019-2024, initially identifying 8,958 documents were screened down 45 final based inclusion exclusion criteria. methodology combines quantitative bibliometric analysis using VOSviewer software qualitative synthesis. Our findings reveal significantly both immediate sales long-term reputation, particularly when are perceived credible widely supported. demonstrates is driven complex motivational including ethnocentrism, religious beliefs, identity, vary demographic contexts. Companies fail address concerns substantial losses, while those engaging proactive responsibility can mitigate negative impacts. This contributes comprehensive framework for their strategic implications, highlighting necessity businesses integrate align communications values. It extends existing literature need cross-cultural studies better understand today's conscientious marketplace.

Language: Английский

The Existence of Indonesian Jewelry: Modern and Contemporary Styles based on the Intuition of the Creation of Traditional Ideas

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(8)

Published: Dec. 11, 2024

This article explores the significance of jewelry-making tradition in Indonesia and its evolution over time, based on unique techniques, materials, designs, varieties ornaments that make Indonesian jewelry famous locally internationally. aims to analyze can have an economic impact local community's culture potential for sustainable development region. The research method used was qualitative descriptive, it Jepara, Jombang, Tulungagung, Mojokerto, Ciamis, Garut Indonesia, with 30 respondents (artisan groups). Data collection will be done through observation in-depth interviews designs ornamental varieties—data analysis using source triangulation technique. study results show symbolism cultural design sourced from traditional values. creation is surrounding nature, form plants, streams, branches, leaves develop Indonesia. By combining craftsmanship ideas modern marketing distribution channels, has survived this day.

Language: Английский