Culinary involvement, cultural background, and culinary expertise: Interconnections between destination pull factors, culinary destination image, culinary experiences, and loyalty in Hanoi’s culinary tourism DOI
The‐Bao Luong, Dang Thuan An Nguyen

Tourism and Hospitality Research, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

This study investigates the intricate interplay between destination pull factors, culinary image, experiences, and loyalty within unique landscape of Hanoi, Vietnam. Using a mixed-methodology approach, quantitative data were collected from 670 Vietnamese travelers, complemented by qualitative insights 15 travelers. Grounded in Stimulus-Organism-Response theory, structural equation modeling was used to test hypotheses. The results demonstrate relationships among loyalty, along with mediating effects image experiences moderating involvement. findings reveal two main themes: Cultural background, which encompasses three dimensions: food enthusiasts cultural ambassadors, influence heritage on exploration, traditions as connectors travel experiences; expertise, comprising professional expertise exploration education. By emphasizing Hanoi’s position gastronomic hub, this provides conceptual framework for future research that applies SOR theory domain offers practical strategies enhancing tourism, applicable other destinations similar attributes global stage.

Language: Английский

Culinary involvement, cultural background, and culinary expertise: Interconnections between destination pull factors, culinary destination image, culinary experiences, and loyalty in Hanoi’s culinary tourism DOI
The‐Bao Luong, Dang Thuan An Nguyen

Tourism and Hospitality Research, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

This study investigates the intricate interplay between destination pull factors, culinary image, experiences, and loyalty within unique landscape of Hanoi, Vietnam. Using a mixed-methodology approach, quantitative data were collected from 670 Vietnamese travelers, complemented by qualitative insights 15 travelers. Grounded in Stimulus-Organism-Response theory, structural equation modeling was used to test hypotheses. The results demonstrate relationships among loyalty, along with mediating effects image experiences moderating involvement. findings reveal two main themes: Cultural background, which encompasses three dimensions: food enthusiasts cultural ambassadors, influence heritage on exploration, traditions as connectors travel experiences; expertise, comprising professional expertise exploration education. By emphasizing Hanoi’s position gastronomic hub, this provides conceptual framework for future research that applies SOR theory domain offers practical strategies enhancing tourism, applicable other destinations similar attributes global stage.

Language: Английский

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