Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3599 - 3599

Published: April 16, 2025

This study examines the impact of technological integration on sustainable performance in Pakistani manufacturing SMEs from export sector, focusing mediating role employee capacity building and moderating organizational learning, drawing dynamic capabilities theory. Data were collected Pakistan via a structured questionnaire, structural equation modeling (SEM) was employed using Smart-PLS (4.1) for analysis. The results reveal that both AI adoption readiness significantly enhance building, which, turn, positively impacts performance. Employee mediates relationships between as well Notably, learning shows significant effect but an insignificant building. These findings offer actionable insights managers optimizing strategies to outcomes. contributes literature by being one first integrate with mediator moderator context SMEs. Unlike prior research, which typically these factors independently, our framework offers holistic approach understanding

Language: Английский