Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
33(2), P. 626 - 641
Published: July 17, 2023
Abstract
Movements
like
“Fridays
for
Future”
have
heightened
attention
to
the
need
sustainability,
particularly
among
Generations
X,
Y,
and
Z.
However,
consumption
of
fast
fashion
so‐called
ultra‐fashion
products—an
ecologically
harmful
business
model—continues
gain
momentum,
especially
young
consumers,
not
least
due
fear
missing
out
(FOMO).
FOMO
is
well‐known
marketing
professionals
as
a
strong
trigger
frequently
recurring
buying
behavior.
Over
past
5
years,
scholars
become
increasingly
interested
in
how
triggers
behavior
begun
incorporate
their
cognitive
models.
influence
on
individual
purchases
relationship
between
brand
credibility
sustainable
production
yet
well
understood.
Utilizing
cross‐sectional
data
from
three
distinct
samples
Switzerland
United
States,
our
study,
which
included
over
650
participants,
reveals
that
exert
direct
influences
consumers'
purchase
intentions
products.
We
identify
has
negative
moderating
effect
intentions.
Suggesting
consumers
with
are
less
when
making
decision
than
those
without
FOMO.
Additionally,
we
demonstrate
findings
apply
both
slow
fashion,
latter
encompassing
sustainably
produced
fashion.
Ultimately,
provide
novel
empirical
evidence
FOMO's
shed
light
complex
interplay
credibility,
consumer
industry.
Journal of Cleaner Production,
Journal Year:
2023,
Volume and Issue:
399, P. 136678 - 136678
Published: March 4, 2023
The
fashion
industry
has
been
driven
by
limitless
consumption-led
growth
spearheaded
companies
in
the
fast
segment,
with
a
dominant
business
model
based
on
massive
accelerated
demand,
production,
consumption,
and
disposal.
Despite
companies'
efforts
to
decouple
pursuit
of
from
its
negative
impacts,
more
sufficiency-driven
approach
seems
imperative
curb
consumerism
contribute
effectively
sustainability.
This
study
draws
literature
build
three-pillar
framework
potential
strategies
enable
foster
sufficient
consumption
reduce
dependence
sale
new
items,
benefits
expected
for
both
consumers
companies.
Subsequently,
it
uses
multiple
case
examine
qualitatively
annual
reports
issued
during
2013–2014
2020–2021
sample
ten
top
this
segment.
goal
is
assess
whether
these
are
embracing
such
strategies,
what
(if
any)
evolution
occurs
between
two
periods,
2030
Agenda
SDG12
'Responsible
production'
plays
mediating
role
their
adoption,
logic
behind
evolution.
results
show
that,
although
adoption
gaining
momentum,
tend
first
embrace
less
impact
traditional
modus
operandi.
Further,
laxity
enables
profess
commitment
even
when
not
addressing
any
consumption.
aims
give
actors
critical
awareness
issue
provide
practical
guidance
managers
adopt
combine
decisively
fully
principles
circular
economy
holistic
It
also
advises
avoid
risk
'anti-consumerist
washing'—a
newly
identified
variant
greenwashing—and
proposes
'hierarchical
pyramid
rationalize
consumption'.
Journal of Cleaner Production,
Journal Year:
2023,
Volume and Issue:
390, P. 136139 - 136139
Published: Jan. 21, 2023
Second-hand
consumption
of
clothing
can
support
the
transition
to
circular
economies
by
prolonging
lifespan
products
through
reuse.
Historically,
not-for-profit
businesses
have
been
dominant
actors
in
second-hand
markets
across
Western
Europe
and
North
America.
However,
with
growing
interest
consumption,
for-profit
firms
increasingly
entered
this
market
over
last
decade.
Through
a
qualitative
case
comparison,
consisting
three
operating
Swedish
market,
we
explore
relationship
between
different
business
forms
present
on
changing
socially
just
economy.
This
study
concludes
that
while
may
future
economy,
there
are
issues
related
which
access
used
clothes,
how
these
materials
flow,
profits
eventually
distributed.
Thus,
argue
particular
attention
should
not
only
be
paid
material
flows
but
also
legal
structures
financial
markets.
These
aspects
turn
improve
our
understanding
who
benefits
from
under
conditions
made
more
just.
Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
33(2), P. 626 - 641
Published: July 17, 2023
Abstract
Movements
like
“Fridays
for
Future”
have
heightened
attention
to
the
need
sustainability,
particularly
among
Generations
X,
Y,
and
Z.
However,
consumption
of
fast
fashion
so‐called
ultra‐fashion
products—an
ecologically
harmful
business
model—continues
gain
momentum,
especially
young
consumers,
not
least
due
fear
missing
out
(FOMO).
FOMO
is
well‐known
marketing
professionals
as
a
strong
trigger
frequently
recurring
buying
behavior.
Over
past
5
years,
scholars
become
increasingly
interested
in
how
triggers
behavior
begun
incorporate
their
cognitive
models.
influence
on
individual
purchases
relationship
between
brand
credibility
sustainable
production
yet
well
understood.
Utilizing
cross‐sectional
data
from
three
distinct
samples
Switzerland
United
States,
our
study,
which
included
over
650
participants,
reveals
that
exert
direct
influences
consumers'
purchase
intentions
products.
We
identify
has
negative
moderating
effect
intentions.
Suggesting
consumers
with
are
less
when
making
decision
than
those
without
FOMO.
Additionally,
we
demonstrate
findings
apply
both
slow
fashion,
latter
encompassing
sustainably
produced
fashion.
Ultimately,
provide
novel
empirical
evidence
FOMO's
shed
light
complex
interplay
credibility,
consumer
industry.
