Propaganda, Social Media and AI DOI
Kannan Kunnathully,

Pamarthi Satyanarayana,

Nilesh Anute

et al.

Advances in wireless technologies and telecommunication book series, Journal Year: 2025, Volume and Issue: unknown, P. 19 - 38

Published: April 4, 2025

The evolution of data analytics has further enabled highly personalized propaganda, as organizations and political actors now can micro-target specific demographics with tailored messages based on browsing history, social media behavior, even psychometric profiling. Social algorithms, designed to increase engagement, often amplify sensationalist or emotionally charged content, creating fertile ground for propaganda spread quickly across populations. This transformation not only increased the effectiveness but also made it more difficult identify counteract. Digital differs from traditional forms in both its speed ability create echo chambers, where individuals are exposed primarily information that reinforces their existing beliefs. Unlike radio television, which have controlled dissemination, digital platforms facilitate a networked, participatory approach users themselves become distributors without realizing they spreading propaganda.

Language: Английский

Propaganda, Social Media and AI DOI
Kannan Kunnathully,

Pamarthi Satyanarayana,

Nilesh Anute

et al.

Advances in wireless technologies and telecommunication book series, Journal Year: 2025, Volume and Issue: unknown, P. 19 - 38

Published: April 4, 2025

The evolution of data analytics has further enabled highly personalized propaganda, as organizations and political actors now can micro-target specific demographics with tailored messages based on browsing history, social media behavior, even psychometric profiling. Social algorithms, designed to increase engagement, often amplify sensationalist or emotionally charged content, creating fertile ground for propaganda spread quickly across populations. This transformation not only increased the effectiveness but also made it more difficult identify counteract. Digital differs from traditional forms in both its speed ability create echo chambers, where individuals are exposed primarily information that reinforces their existing beliefs. Unlike radio television, which have controlled dissemination, digital platforms facilitate a networked, participatory approach users themselves become distributors without realizing they spreading propaganda.

Language: Английский

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