Community-led growth as a market entry strategy for software start-ups in the B2B environment DOI Creative Commons
Ramona Grimm, Carolin Durst

HMD Praxis der Wirtschaftsinformatik, Journal Year: 2024, Volume and Issue: 61(3), P. 652 - 673

Published: June 1, 2024

Zusammenfassung Community-gesteuerte Marketing- und Vertriebsaktivitäten nehmen seit dem Pandemiejahr stetig zu etablieren sich in den USA bereits als vielversprechende Markteintrittsstrategie für Software-Startups. Innerhalb der Entrepreneurial Marketing Forschung ist Ansatz bislang wenig diskutiert, birgt aber großes Potenzial wertschöpfende Interaktionen mit Nutzern Kunden generieren, indem frühzeitig eine Community aufgebaut wird. Mit Community-Led Growth können insbesondere Herausforderungen von Software-Startups im B2B-Umfeld adressiert werden. Da die Kundenakquise hier besonders langwierig komplex ist, kann mithilfe einer kundenzentrierte Produktentwicklung vielen direkten Berührungspunkten fokussiert Somit Markteintrittsbarrieren reduziert, Expertise Kredibilität erste Kontakte potenziellen oder späteren Vertriebskanälen Multiplikatoren geknüpft Dieser Artikel liefert einen konzeptionellen Beitrag reflektiert, wie Dynamik Communities entlang Customer Journey Wert Unternehmen z. B. geringere Servicekosten stärkere Produktaffinität daraus resultierend Kundenzufriedenheit -bindung schaffen kann. Basierend auf Orbit Model Grid wird zunächst aufgezeigt, Community-Mitglieder segmentiert werden wer zum initialen Kern gehört. Ein Vergleich drei Modellen Aufbau ( Canvas, Experience ) zeigt auf, welche internen externen Voraussetzungen notwendig sind. Abschließend Basis Minimum Viable Canvas Handlungsempfehlungen abgeleitet ein erweitertes Framework iterativen zielorientierten Komponenten skizziert.

Charting the future of entrepreneurship: a roadmap for interdisciplinary research and societal impact DOI Creative Commons
Eric W. Liguori, Jeffrey Muldoon, Oyedele Martins Ogundana

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Feb. 17, 2024

The entrepreneurship field is increasingly interlaced with diverse disciplines, tackling complex societal issues from sustainability to digitalization and family business dynamics. Recognizing the necessity steer future research, editorial team of Cogent Business Management's Entrepreneurship Innovation section present ten research domains identified through collective expertise. These areas, ranging corporate innovation education transitional entrepreneurship, are critical for academic investigation hold potential significant impact. not intended constitute a 'top 10' list, nor they exhaustive; rather, help guide scholars toward we believe ripe exploration be highly impactful. embody field's ever-evolving nature, encapsulating entrepreneurial spirit as quilt interconnected patches rather than isolated pieces. They encourage an interdisciplinary approach, highlighting need comprehensive understanding activity. As literature grows, its adaptability will crucial theoretical advancement practical applications. proposed roadmap aims ignite cross-disciplinary dialogue, driving impact beyond circles into realms policy practice.

Language: Английский

Citations

23
Developing entrepreneurial marketing dimensions for SMEs in the digital era: a grounded theory approach DOI Creative Commons
Noppadon Chooset,

Sasiwemon Sukhabot

Cogent Business & Management, Journal Year: 2025, Volume and Issue: 12(1)

Published: March 31, 2025

Language: Английский

Citations

2
Exploring innovation ecosystems to facilitate the adoption of sustainable entrepreneurship: Looking beyond the Western World DOI

Dana Bakry,

Tuğrul Daim, Saeed Alzahrani

et al.

Journal of Small Business Management, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 51

Published: March 15, 2024

The objective of this research is to evaluate the effectiveness innovation ecosystem instruments in increasing adoption sustainable entrepreneurship by proposing and developing a comprehensive assessment decision model. strategy targets used depend on five perspectives that are considered decision-makers as significant for process. model linked various which economic, environmental, social, technical, ethical perspectives. This employed Hierarchical Decision Model (HDM) methodology construct generalized combined with desirability curves method. findings indicate economic feasibility improvement technical system development their associated most influential important fostering entrepreneurship.

Language: Английский

Citations

9
Mapping the entrepreneurship ecosystem scholarship: current state and future directions DOI
Jeffrey Muldoon, Younggeun Lee, Eric W. Liguori

et al.

International Entrepreneurship and Management Journal, Journal Year: 2024, Volume and Issue: 20(4), P. 3035 - 3080

Published: May 2, 2024

Language: Английский

Citations

6
Entrepreneurial mindset strategies in times of crisis: a qualitative study on street food vendors DOI
Maria Graciella Bella Godjali, Sivakumari Supramaniam

Qualitative Research Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 13, 2024

Purpose We aim to explore how the COVID-19 crisis has initiated entrepreneurship amongst micro-scale businesses in notably vulnerable street food industry. highlight Malaysian vendors’ remarkable resilience as they evolved from informal enterprises into innovative entrepreneurs during pandemic. This involves comprehending pandemic’s impact and coping strategies these adopt endure, evolve thrive. Design/methodology/approach carried out a semi-structured interview with 20 vendors Kuala Lumpur, Malaysia. By using qualitative approach integrating theories on appraisal, resource management self-regulated activities, this paper explores experiences their journey towards becoming regardless of limited resources. Findings Despite disruption, offers crucial wake-up call even for businesses. discover capability outlast through transformation individuals an entrepreneurial mindset. They adapted by diversifying offerings implementing new like digital marketing e-commerce. also emphasise contribution family members providing psychosocial support navigating business challenges advantage employing highly self-efficacious individual within group. not only ensures survival but underscores potential thrive innovate, face adversity. Originality/value extends existing literature vending appraisal theory emotion, resource-based view self-efficacy resources have managed transform nature environment under pressure crisis.

Language: Английский

Citations

4
Entrepreneurs’ self-efficacy and business opportunity identification during COVID-19: the moderating role of social media interactions DOI
Norifumi Kawai, Hataya Sibunruang

Entrepreneurship and Regional Development, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 23

Published: Jan. 23, 2025

Language: Английский

Citations

0
Exploring the social and spatial role of social media for community entrepreneurship DOI Creative Commons
Josefina Jonsson

Entrepreneurship and Regional Development, Journal Year: 2023, Volume and Issue: 36(7-8), P. 1054 - 1070

Published: Nov. 28, 2023

This study explores the dynamics of online community entrepreneurship, using a rural grocery store as case study. I examine role social media in revealing insights into interplay between interactions, spatial factors, and entrepreneurial process. The account outlines process where communities turn ideas actions shape local environments. Social acts platform for collective effort, resource allocation, coordination, challenging traditional notions localized entrepreneurship. Three key themes emerge: facilitates communication collaboration; agency empowers change; dynamic nature context blurs boundaries online. introduce concept 'online entrepreneurship', which connects participants based on shared interests, promoting goals asynchronous engagement. research enriches an understanding entrepreneurship by highlighting transformative impact communities.

Language: Английский

Citations

4
Community-led growth as a market entry strategy for software start-ups in the B2B environment DOI Creative Commons
Ramona Grimm, Carolin Durst

HMD Praxis der Wirtschaftsinformatik, Journal Year: 2024, Volume and Issue: 61(3), P. 652 - 673

Published: June 1, 2024

Zusammenfassung Community-gesteuerte Marketing- und Vertriebsaktivitäten nehmen seit dem Pandemiejahr stetig zu etablieren sich in den USA bereits als vielversprechende Markteintrittsstrategie für Software-Startups. Innerhalb der Entrepreneurial Marketing Forschung ist Ansatz bislang wenig diskutiert, birgt aber großes Potenzial wertschöpfende Interaktionen mit Nutzern Kunden generieren, indem frühzeitig eine Community aufgebaut wird. Mit Community-Led Growth können insbesondere Herausforderungen von Software-Startups im B2B-Umfeld adressiert werden. Da die Kundenakquise hier besonders langwierig komplex ist, kann mithilfe einer kundenzentrierte Produktentwicklung vielen direkten Berührungspunkten fokussiert Somit Markteintrittsbarrieren reduziert, Expertise Kredibilität erste Kontakte potenziellen oder späteren Vertriebskanälen Multiplikatoren geknüpft Dieser Artikel liefert einen konzeptionellen Beitrag reflektiert, wie Dynamik Communities entlang Customer Journey Wert Unternehmen z. B. geringere Servicekosten stärkere Produktaffinität daraus resultierend Kundenzufriedenheit -bindung schaffen kann. Basierend auf Orbit Model Grid wird zunächst aufgezeigt, Community-Mitglieder segmentiert werden wer zum initialen Kern gehört. Ein Vergleich drei Modellen Aufbau ( Canvas, Experience ) zeigt auf, welche internen externen Voraussetzungen notwendig sind. Abschließend Basis Minimum Viable Canvas Handlungsempfehlungen abgeleitet ein erweitertes Framework iterativen zielorientierten Komponenten skizziert.

Citations

1