Travel market maven in a traditional marketplace DOI
Babak Taheri, Hossein Olya, Jinkyung Jenny Kim

et al.

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(4)

Published: July 1, 2024

Abstract Market mavenism enhances the economic impacts of tourism. Using a convergent parallel mixed‐methods design, first, quantitative study tests conceptual model supported by goal‐setting theory to stimulate market in traditional marketplace. Quantitative data are used apply structural equation modeling and analysis necessity assess sufficiency maven antecedents, respectively. The effect nationality travel types on variables also investigated. Second, qualitative conducts interviews explore mechanisms development through experience with Confusion proneness choice confidence sufficient necessary predictors mavenism. Evaluation costs final negative affect but unnecessary achieve Asian consumers receive greater compared from other regions.

Language: Английский

Travel market maven in a traditional marketplace DOI
Babak Taheri, Hossein Olya, Jinkyung Jenny Kim

et al.

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(4)

Published: July 1, 2024

Abstract Market mavenism enhances the economic impacts of tourism. Using a convergent parallel mixed‐methods design, first, quantitative study tests conceptual model supported by goal‐setting theory to stimulate market in traditional marketplace. Quantitative data are used apply structural equation modeling and analysis necessity assess sufficiency maven antecedents, respectively. The effect nationality travel types on variables also investigated. Second, qualitative conducts interviews explore mechanisms development through experience with Confusion proneness choice confidence sufficient necessary predictors mavenism. Evaluation costs final negative affect but unnecessary achieve Asian consumers receive greater compared from other regions.

Language: Английский

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