Practical Strategies for Brands Using Virtual Influencers DOI
Shikha Gupta, Amit Kumar Singh, Anuj Pal Kapoor

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 253 - 282

Published: April 11, 2025

The rise of virtual influencers has introduced a new frontier for brands in the metaverse, offering unique opportunities marketing and engagement. This chapter explores influencer phenomenon, examining how can strategically leverage digital creations their campaigns. It begins by distinguishing between human influencers, followed discussion technologies that enable creation. further various content formats employed across social media, highlighting versatility. also examines application industries. Additionally, outlines benefits using as well key considerations selecting collaborating with them. Lastly, discusses personalities be built, emphasizing importance crafting relatable engaging personas to drive successful brand collaborations.

Language: Английский

Practical Strategies for Brands Using Virtual Influencers DOI
Shikha Gupta, Amit Kumar Singh, Anuj Pal Kapoor

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 253 - 282

Published: April 11, 2025

The rise of virtual influencers has introduced a new frontier for brands in the metaverse, offering unique opportunities marketing and engagement. This chapter explores influencer phenomenon, examining how can strategically leverage digital creations their campaigns. It begins by distinguishing between human influencers, followed discussion technologies that enable creation. further various content formats employed across social media, highlighting versatility. also examines application industries. Additionally, outlines benefits using as well key considerations selecting collaborating with them. Lastly, discusses personalities be built, emphasizing importance crafting relatable engaging personas to drive successful brand collaborations.

Language: Английский

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