The Impact of Personality Traits on Consumer Acculturation: The Mediating Role of Social Media Use DOI
Mina Khoshroo, Seyed Mohammadbagher Jafari

Published: April 24, 2024

Consumer acculturation pertains to the overall adjustment and adaptation cultural setting of a particular society by individuals originating from different culture. On other hand, when analyzing consumer purchases, personality traits become an important aspect. Also, social media connects people parts world with cultures enables them interact communicate each other. Therefore, this research was conducted investigate mediating role in influence on acculturation. The statistical population 188 consumers luxury brands who were members online brand communities before purchasing had relationships consumers. findings indicated that extroversion, agreeableness, openness new experiences positively significantly impact customers' process. neuroticism conscientiousness did not have positive meaningful effect customer's use plays between all 5

Language: Английский

Unveiling the Path to Mobile Payment Adoption: Insights from Thai Consumers DOI Open Access
Chuleeporn Changchit, Robert Cutshall, Long Pham

et al.

Journal of risk and financial management, Journal Year: 2024, Volume and Issue: 17(8), P. 315 - 315

Published: July 24, 2024

Mobile payment, replacing traditional methods like cash and cards, offers users convenience accessibility, benefiting individuals, businesses, governments. However, most research on mobile payment adoption has primarily focused developed countries, leaving a gap in understanding the factors developing nations. This study addresses this by investigating determinants of Thailand, an emerging economy experiencing significant smartphone e-commerce growth. Through quantitative approach survey 475 Thai consumers, applies extended Unified Theory Acceptance Use Technology (UTAUT) model as theoretical foundation to examine consumers’ adoption. Data analysis using SPSS 28.0 AMOS identifies key influencing consumers adopt payment. By offering comprehensive considering evolving technology, aims guide policymakers stakeholders promoting adoption, ultimately enhancing Thailand’s economic development tourism industry.

Language: Английский

Citations

1
Mobile payment services in hospitality and tourism sector: technology determinism, social constructivism, and technology ecosystem DOI
Aditi Dang, Sayantan Khanra

Asia Pacific Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 29(10), P. 1204 - 1221

Published: Sept. 4, 2024

Language: Английский

Citations

1
The Impact of Personality Traits on Consumer Acculturation: The Mediating Role of Social Media Use DOI
Mina Khoshroo, Seyed Mohammadbagher Jafari

Published: April 24, 2024

Consumer acculturation pertains to the overall adjustment and adaptation cultural setting of a particular society by individuals originating from different culture. On other hand, when analyzing consumer purchases, personality traits become an important aspect. Also, social media connects people parts world with cultures enables them interact communicate each other. Therefore, this research was conducted investigate mediating role in influence on acculturation. The statistical population 188 consumers luxury brands who were members online brand communities before purchasing had relationships consumers. findings indicated that extroversion, agreeableness, openness new experiences positively significantly impact customers' process. neuroticism conscientiousness did not have positive meaningful effect customer's use plays between all 5

Language: Английский

Citations

0