Clustering Residents’ Perception of Rural Rally Tourism: An Inclusive Approach from the Sierra Morena Rally in Obejo, Spain DOI Creative Commons
José E. Ramos-Ruíz, Jesyca Salgado Barandela

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 69 - 69

Published: April 24, 2025

Motorsports tourism has a significant impact on host communities, especially when they are small communities. This research aims to segment the resident population of very rural municipality, Obejo, before celebration Sierra Morena Rally in province Cordoba, Spain. The study is based principles social exchange theory (SET) and triple bottom line (TBL). In addition, it follows calls from existing academic literature explore fourth dimension perception, related inclusion point view gender, age, functional diversity. exploratory factor analysis (EFA) non-hierarchical cluster were used sample 281 residents. A structure four dimensions perception obtained: economic, social, environmental, inclusive. Together, explain just over 80% total variance. Three segments defined: motor enthusiasts, environmentally conscious fans, admitted critics. underlines need expand TBL framework with an inclusive motorsports tourism, emphasizing gender equality, intergenerational participation diversity foster more sustainable socially cohesive events areas.

Language: Английский

Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management DOI Creative Commons
Emmanuel Mogaji

Journal of Marketing Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 33

Published: Feb. 13, 2025

Language: Английский

Citations

1
Clustering Residents’ Perception of Rural Rally Tourism: An Inclusive Approach from the Sierra Morena Rally in Obejo, Spain DOI Creative Commons
José E. Ramos-Ruíz, Jesyca Salgado Barandela

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 69 - 69

Published: April 24, 2025

Motorsports tourism has a significant impact on host communities, especially when they are small communities. This research aims to segment the resident population of very rural municipality, Obejo, before celebration Sierra Morena Rally in province Cordoba, Spain. The study is based principles social exchange theory (SET) and triple bottom line (TBL). In addition, it follows calls from existing academic literature explore fourth dimension perception, related inclusion point view gender, age, functional diversity. exploratory factor analysis (EFA) non-hierarchical cluster were used sample 281 residents. A structure four dimensions perception obtained: economic, social, environmental, inclusive. Together, explain just over 80% total variance. Three segments defined: motor enthusiasts, environmentally conscious fans, admitted critics. underlines need expand TBL framework with an inclusive motorsports tourism, emphasizing gender equality, intergenerational participation diversity foster more sustainable socially cohesive events areas.

Language: Английский

Citations

0