Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences DOI Creative Commons
Rajat Subhra Chatterjee, Irfan Hameed, Sheshadri Chatterjee

et al.

Journal of Macromarketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 17, 2025

This study investigates the factors influencing older consumers’ word of mouth and intention to use meal planner applications, given that 57% Malaysians aged 60 above are active Internet users. The current utilized an extended technology acceptance model stimulus organism response framework examine cognitive-affective dichotomy usage influence. respondents were initially selected through purposive sampling further screened using filter questions ensure alignment with objectives, resulting in data collected from 392 elderly individuals across various demographic regions Malaysia. analysis was conducted Statistical Package for Social Sciences (SPSS) SmartPLS. results indicated cognitive (subjective norm, facilitating conditions, app characteristics) positively impacted affective components (perceived usefulness perceived ease use), which, turn, enhanced attitudes toward these applications. Furthermore, openness change gender observed moderate relationship between conative responses (word behavioral intention). provides new insights into aging population on food-related mobile applications governments, food service-based organizations, restaurants, designers. Thus, focus can be improving characteristics conditions enhance while also considering how may influence behaviors.

Language: Английский

Gen Z – pioneers or paradox in sustainable tourism? DOI Creative Commons
Siamak Seyfi, C. Michael Hall, Marianna Strzelecka

et al.

Journal of Sustainable Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: April 22, 2025

Language: Английский

Citations

0
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences DOI Creative Commons
Rajat Subhra Chatterjee, Irfan Hameed, Sheshadri Chatterjee

et al.

Journal of Macromarketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 17, 2025

This study investigates the factors influencing older consumers’ word of mouth and intention to use meal planner applications, given that 57% Malaysians aged 60 above are active Internet users. The current utilized an extended technology acceptance model stimulus organism response framework examine cognitive-affective dichotomy usage influence. respondents were initially selected through purposive sampling further screened using filter questions ensure alignment with objectives, resulting in data collected from 392 elderly individuals across various demographic regions Malaysia. analysis was conducted Statistical Package for Social Sciences (SPSS) SmartPLS. results indicated cognitive (subjective norm, facilitating conditions, app characteristics) positively impacted affective components (perceived usefulness perceived ease use), which, turn, enhanced attitudes toward these applications. Furthermore, openness change gender observed moderate relationship between conative responses (word behavioral intention). provides new insights into aging population on food-related mobile applications governments, food service-based organizations, restaurants, designers. Thus, focus can be improving characteristics conditions enhance while also considering how may influence behaviors.

Language: Английский

Citations

0