Standard Accent vs. Local Accent: Exploring the Role of Doctors’ Accent Characteristics in Online Medical Services

Health Communication, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: May 5, 2025

Due to the diversity of global languages and influence local practices individual histories, it is common controllable for individuals speak with accents. With emergence online medical consultations as a new service model accents, doctors on digital platforms can choose communicate using standard or nonstandard (local) However, we lack thorough understanding how doctor's accent characteristics patient satisfaction in scenarios. In context China's services, this study investigates standardness similarity scenarios information asymmetry. Through two complementary experiments, first examine interacts professional capital through perceived competence (Study 1), then validate Study 1's findings different experimental while exploring hometown disclosure warmth 2). find that more important, yielding higher satisfaction. It positively impacts compliance intention, mediated by moderated capital. Local also influences satisfaction, enhanced disclosure. These provide valuable insights effective communication evolving healthcare landscape.

Language: Английский

To continue consultation or not? How physicians’ information cues affect patients continued online consultation behavior

Electronic Commerce Research, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 11, 2024

Language: Английский