Sustainability,
Journal Year:
2024,
Volume and Issue:
16(22), P. 9714 - 9714
Published: Nov. 7, 2024
Museums
are
precious
carriers
of
human
civilization
and
history
as
well
important
places
for
cultural
inheritance
education.
However,
with
the
rapid
development
science
technology,
museums
now
facing
challenge
enhancing
visitors’
experiences.
The
use
immersive
technology
in
can
blur
real
virtual
worlds
to
offer
visitors
a
unique
experience.
Based
on
TAM
flow
theory,
this
study
analyzes
influence
immersion
behavioral
intention.
results
show
that,
according
TAM,
perceived
usefulness
ease
technologies
affect
attitudes
satisfaction.
Similarly,
enjoyment
concentration,
described
also
these
satisfaction
levels.
Additionally,
impact
their
intentions.
findings
instructive
enhance
visitor
experience
promote
sustainable
museum
development.
International Journal of Sociologies and Anthropologies Science Reviews,
Journal Year:
2024,
Volume and Issue:
4(5), P. 103 - 122
Published: Sept. 1, 2024
Background
and
Aim:
The
Mogao
Caves,
representing
the
pinnacle
of
Chinese
cave
art
evolution,
enjoy
esteemed
historical
significance.
With
backing
from
local
government's
"Belt
Road"
initiative
establishment
"Dunhuang
Cultural
Tourism
Economic
Circle,"
Caves
tourism
is
undergoing
high-quality
development.
However,
surge
in
tourist
numbers
has
compromised
visitor
experience,
posing
challenges
to
heritage
conservation
development
balance.
To
address
this,
Dunhuang
Academy
integrated
AR
technology,
safeguarded
while
enriched
experiences.
This
study
aims
understand
tourists'
experiences
intentions
virtual
exploration,
investigating
factors
influencing
By
examining
AR's
impact
proposing
management
enhancements,
this
research
contributes
Caves'
sustainable
Materials
Methods:
utilizes
a
quantitative
approach
with
two
main
stages:
literature
analysis
statistical
analysis.
Initially,
it
defines
concepts
establishes
conceptual
framework
technology
by
reviewing
SOR
theory,
experiences,
behavioral
intentions,
relevant
studies.
It
then
refines
theory's
origin,
concept,
characteristics,
application
areas,
analyzing
variables
such
as
stimulating
factors,
intentions.
Research
hypotheses
are
formulated,
theoretical
model
constructed.
Offline
questionnaires
400
tourists
were
collected,
data
analyzed
using
PLS-SEM.
relationship
between
analyze
mediating
effects,
validate
hypotheses,
confirm
structural
model,
offering
reliable
support
scientific
basis
for
findings.
Results:
results
indicate
that
tourism,
content
quality,
system
interaction
quality
have
positive
on
significantly
influence
Particularly
surprising
exceeds
expectations,
demonstrating
its
importance
tourism.
finding
highlights
potential
enhancing
provides
new
opportunities
destinations.
Conclusion:
holds
immense
promise
at
site.
Factors
like
content,
system,
enhance
there.
Quality
not
only
shapes
brand
image
but
also
opens
up
commercial
collaborative
opportunities.
System
stability
ensures
smooth
interactive
design
boosts
engagement
spending.
negative
impacts
require
further
exploration
future
research.
Sustainability,
Journal Year:
2024,
Volume and Issue:
16(22), P. 9714 - 9714
Published: Nov. 7, 2024
Museums
are
precious
carriers
of
human
civilization
and
history
as
well
important
places
for
cultural
inheritance
education.
However,
with
the
rapid
development
science
technology,
museums
now
facing
challenge
enhancing
visitors’
experiences.
The
use
immersive
technology
in
can
blur
real
virtual
worlds
to
offer
visitors
a
unique
experience.
Based
on
TAM
flow
theory,
this
study
analyzes
influence
immersion
behavioral
intention.
results
show
that,
according
TAM,
perceived
usefulness
ease
technologies
affect
attitudes
satisfaction.
Similarly,
enjoyment
concentration,
described
also
these
satisfaction
levels.
Additionally,
impact
their
intentions.
findings
instructive
enhance
visitor
experience
promote
sustainable
museum
development.
