Consumer nationalism in Kenya: tracing the rhetorical construction of the nation through anti-brand activism on Facebook DOI
David Katiambo

African Identities, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 15

Published: Dec. 12, 2024

The unity of a nation is founded on an 'us/them' opposition that creates 'constitutive outsider' within or outside the state. formation national identities therefore outcome internal conflicts. Using Derrida's deconstructionist approach, this article extends language difference beyond human friend/enemy frontier in forming imaginations to include creation constitutive outsider through agitations against commercial brands. It argued 'Other' identity can be actors, especially when homeland's emanates from anti-brand narratives established local Critical Discourse Analysis (CDA) used illustrate how flare-ups spontaneous call for product boycott and buycott Kenyan Facebook group covertly united use exclusive inclusive 'we' consumer nationalism. comments brought together reader writer, with being boycotted brand, while reader, good nationhood was seen campaigning Kenyans 'buycott' brand. proposed activism considered 'resistance' − enemy around whom reproduced.

Language: Английский

The service quality imperative: Sustaining ridesharing adoption in the developing world DOI
Md. Masud Rana,

Mohammad Safaet Siddiqee,

Md Salah Uddin

et al.

Research in Transportation Business & Management, Journal Year: 2025, Volume and Issue: 59, P. 101289 - 101289

Published: Jan. 18, 2025

Language: Английский

Citations

0
Analyzing Viewers’ Responses to Exposés of Corporate Social Irresponsibility on Social Media: An Emotion Analysis DOI
Abhinav Verma, Jogendra Kumar Nayak

Journal of Promotion Management, Journal Year: 2025, Volume and Issue: 31(1), P. 151 - 178

Published: Jan. 2, 2025

This study examines consumers' emotional responses to YouTube videos that exposed corporate social irresponsibility incidents. A total of 67,117 comments were collected and screened identify those mentioned the brand name. The analysis was divided into two distinct phases. In phase one, BART, a deep learning algorithm, used extract emotions expressed through in response exposure CSI second phase, this employed negative binomial regression analyzed conceptual model examine relationship between emotion supportive behavior by fellow consumers on YouTube. Results one suggested consumer consist positive toward brand, such as joy, trust, surprise, anticipation. 2 findings indicate anger, anticipation, sadness garner more support from other consumers, while disgust, joy are negatively associated with behavior. extends developing body literature taking novel context. Moreover, it also showed importance different discrete increasing consumers. Practically, provides directions promotion managers for managing media crises due CSI.

Language: Английский

Citations

0
Ethics, Brands and Sustainable Consumption DOI
Diliara Mingazova, Alshaimaa Bahgat Alanadoly, Suha Fouad Salem

et al.

Published: Jan. 1, 2025

Language: Английский

Citations

0
How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains DOI
Hue Minh Nguyen, Duy Thanh Nguyen

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: April 26, 2025

Purpose This paper aims to investigate the relationship between supply chain transparency and traceability (SCTT) consumer behavior in Vietnam. Design/methodology/approach study uses a quantitative approach with aid of SPSS 26 SmartPLS 4.0 software evaluate data collected from 430 respondents Vietnam through questionnaire-based survey. Findings Research findings highlight critical role trust linking SCTT behavior, particularly noting its significant impact within Vietnamese context. Generally, has positive effect on products. Ethical conscientious disclosure practices enhance encourage buying actions, as precise information guarantees product safety authenticity. The provision accurate (not intentionally misled or fabricated) is vital for building influencing purchasing decisions. Moreover, exerts strong influence trust. However, expected transparency’s clarity aspect was not significant, indicating space further investigations discussions. Originality/value among pioneering studies determinants mechanisms by exploring developing country. offers insights into development SCM suggests directions future research.

Language: Английский

Citations

0
Sosyal Medyada Marka Karşıtı Aktivizm: Zara Örneği DOI Creative Commons
Nagihan Tufan Yeniçıktı, Rabia Ay

Yeni Medya Dergisi, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 14, 2024

Aktivizm çalışmaları gelişen teknolojinin ve sosyal medya araçlarının da sürece dahil olmasıyla birlikte dijital aktivizm çalışmalarına dönüşmüştür. Sosyal araçlarında insanlar olaya yönelik paylaşım yaparak, yorum yazarak, paylaşımları beğenerek, paylaşılan görsel veya yazıları tekrar paylaşarak ya boykot çağrılarında bulunarak aktivizmi gerçekleştirmektedir. Dijital aktivizmin farklı türleri bulunmaktadır. Bunlardan biri de son yıllarda ortaya çıkan “Marka Aktivizmi” bu türünün sebep olabileceği Karşıtı Aktivizmdir”. Bu çalışmada Zara markası marka karşıtı hareketleri noktasında ele alınarak #zaraboykot etiketiyle ne tür paylaşımlar yapıldığı incelenmiş örneklerle desteklenerek açıklanmıştır. amaç çerçevesinde içerik analizi tekniği kullanılmış yapılan incelemeler sonucunda aktivizmde en sık kullanılan stratejilerin nefret söylemleri yayma, bulunma, markanın tutumunu eleştirme memnuniyetsizlik belirtme olduğu çıkmıştır.

Citations

0
Why do consumers hate brands, and how do they react to brand hate? Moderating role of big five personality traits DOI
Hardeep Chahal,

Rigzin Dolkar

DECISION, Journal Year: 2024, Volume and Issue: 51(2), P. 195 - 212

Published: June 1, 2024

Language: Английский

Citations

0
Consumer nationalism in Kenya: tracing the rhetorical construction of the nation through anti-brand activism on Facebook DOI
David Katiambo

African Identities, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 15

Published: Dec. 12, 2024

The unity of a nation is founded on an 'us/them' opposition that creates 'constitutive outsider' within or outside the state. formation national identities therefore outcome internal conflicts. Using Derrida's deconstructionist approach, this article extends language difference beyond human friend/enemy frontier in forming imaginations to include creation constitutive outsider through agitations against commercial brands. It argued 'Other' identity can be actors, especially when homeland's emanates from anti-brand narratives established local Critical Discourse Analysis (CDA) used illustrate how flare-ups spontaneous call for product boycott and buycott Kenyan Facebook group covertly united use exclusive inclusive 'we' consumer nationalism. comments brought together reader writer, with being boycotted brand, while reader, good nationhood was seen campaigning Kenyans 'buycott' brand. proposed activism considered 'resistance' − enemy around whom reproduced.

Language: Английский

Citations

0