Cultural heritage experiences in the metaverse: analyzing perceived value and behavioral intentions DOI
Fabiana Sepe, Simone Luongo, Leonardo Di Gioia

et al.

European Journal of Innovation Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 30, 2024

Purpose This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within metaverse. Design/methodology/approach The work proposes an extended version theory planned behavior (TPB) factors influencing individuals’ intention engage metaverse experiences sites. To this aim, research employs a quantitative approach, utilizing questionnaire collect data from participants. We selected 280 valid responses tourists. Then, structural equation model (SEM) was developed analyze relationships between TPB novel constructs, namely utilitarian value, hedonic value social endogenous latent variable intention. Findings results emphasize that participate sites relies multifaceted process. All are supported, except influence perceived control experiences. Originality/value originality lies its exploration hedonic, values visitors’ context museums.

Language: Английский

Past, present, and future scene of influencer marketing in hospitality and tourism management DOI
Eray Polat, Fatih Çelik, Blend Ibrahim

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(3), P. 322 - 343

Published: Feb. 19, 2024

This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of past, present, future IM-research. It identifies research themes, theoretical underpinnings, methodologies utilized Seventy-five studies are examined through co-citation, bibliographic coupling content analysis based on TCCM (theory/context/characteristics/methodology) framework. Co-citation reveals that IM-research focused travel blogs, vlogs, celebrity endorsement, authenticity. An assessment recent indicates partial shift toward study more contemporary issues. field-discipline-focused hybrid-review contributes literature practice by presenting

Language: Английский

Citations

20
Demystifying the Dimensions and Roles of Metaverse Gaming Experience Value: A Multi-Study Investigation DOI
Zhongyun Zhou, Z. Chen, Weichen Li

et al.

Journal of Management Information Systems, Journal Year: 2025, Volume and Issue: 42(1), P. 39 - 69

Published: Jan. 2, 2025

Language: Английский

Citations

2
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction DOI Creative Commons
Han Xu, Rob Law, Jon C. Lovett

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(7), P. 955 - 972

Published: June 6, 2024

ChatGPT has revolutionized the travel industry. This study employs stimulus-organism-response (SOR) model to develop and validate a conceptual for acceptance. Social influence perceived value emerge as key determinants of user cognitive appraisals ChatGPT's expertise, trustworthiness, emotional connections through parasocial interaction. These factors subsequently traveler acceptance travel-related services. Findings reveal that social is most potent predictor acceptance, while trust directly impacts during process. insights advance research on interaction, providing valuable guidance implementing in tourism

Language: Английский

Citations

14
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse DOI
Robin Nunkoo, Anuja Shukla, Anubhav Mishra

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104037 - 104037

Published: Aug. 14, 2024

Language: Английский

Citations

7
Why do customers engage and interact in metaverse tourism? An SOR perspective DOI
Raouf Ahmad Rather, Mustafeed Zaman, Tareq Rasul

et al.

Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: Jan. 13, 2025

The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also cutting-edge technologies, including metaverse (MV). This can benefit from advances of this technology respond challenges. Therefore, we develop a metaverse-based model that investigates impact consumer's experience with MV system, MV-mediated-interaction and MV-mediated-immersion on engagement its consequent influence satisfaction behavioural intentions physically visit destination (BIPVD), employing stimulus-organism-response perspective. We collected data 212 respondents, who were users differing applications, tested through PLS-SEM. First, findings indicate positive effect system satisfaction. Second, results confirm significant MV-mediated interaction engagement. Third, revealed immersion BIPVD. Fourth, suggest strong Finally, support MV-engagement's mediating role in predicting conclude by drawing key theoretical/practical implications.

Language: Английский

Citations

0
Exploring stimulus to consumers’ virtual shopping environment in the metaverse DOI Creative Commons
S.M. Fatah Uddin, Fateh Mohd Khan, Mohammad Anas

et al.

Journal of Computer Information Systems, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: Feb. 12, 2025

Language: Английский

Citations

0
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory DOI

Jingna Wang,

Yini Li,

Li Miao

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(8), P. 1124 - 1140

Published: July 19, 2024

Language: Английский

Citations

3
The metaverse experience: A scale development study DOI
Michela Mingione, Giovanni Mattia,

Margherita Materia

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(6), P. 3061 - 3081

Published: Aug. 26, 2024

Abstract Understanding the metaverse experience (MEX) is paramount to allow companies exploit its potential and align with consumers' expectations. Accordingly, this paper develops a scale identify main dimensions that define MEX as well investigate which constituent of are more suited enhance attitude toward metaverse, key element foster exploratory behavior. By drawing on research design based multiple stages including qualitative quantitative data analysis, measure includes six dimensions: sensory/affective, intellectual, behavioral, relational, interoperability, safety. The relational were found non‐significant showing built experiential sensory/emotional, These also directly affect metaverse. contributes current discussion by offering first tested reliable MEX.

Language: Английский

Citations

1
Exploring the Impact of Perceived Usefulness and Enjoyment to Enhance Intention to Use and Satisfaction among Metaverse Travellers DOI Creative Commons
Amron Amron, Ali Mursid, Entot Suhartono

et al.

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(8)

Published: Dec. 9, 2024

Orientation: This study explored metaverse travelers focusing on the platform of Worderverse Indonesia to enhance intention use and satisfaction. Purpose study: First, this verifies influence travellers’ perceived usefulness travellers' Moreover, it investigates impact enjoyment Finally, framework explores Research approach/design method: Employing a simple random sampling method, sample includes 183 travellers who Wondersverse Indonesia. analysed data employing confirmatory factor analysis structural equation modelling via Amos program. Main Findings: The results showed that positively significantly impacts Similarly, substantially affects travelers’s metarverse Practical/managerial implications: research findings afford significant understandings into management implications for enhancing platforms like

Language: Английский

Citations

1
Cultural heritage experiences in the metaverse: analyzing perceived value and behavioral intentions DOI
Fabiana Sepe, Simone Luongo, Leonardo Di Gioia

et al.

European Journal of Innovation Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 30, 2024

Purpose This study aims to investigate the impact of digital technologies on enhancing visitor engagement and behavioral intentions in cultural heritage settings within metaverse. Design/methodology/approach The work proposes an extended version theory planned behavior (TPB) factors influencing individuals’ intention engage metaverse experiences sites. To this aim, research employs a quantitative approach, utilizing questionnaire collect data from participants. We selected 280 valid responses tourists. Then, structural equation model (SEM) was developed analyze relationships between TPB novel constructs, namely utilitarian value, hedonic value social endogenous latent variable intention. Findings results emphasize that participate sites relies multifaceted process. All are supported, except influence perceived control experiences. Originality/value originality lies its exploration hedonic, values visitors’ context museums.

Language: Английский

Citations

0