Hot and cold: How do consumers hate and forgive offending charity brands? DOI Creative Commons
Chen Ren, Dmytro Moisieiev, Padmali Rodrigo

et al.

Journal of Philanthropy and Marketing, Journal Year: 2024, Volume and Issue: 29(3)

Published: July 3, 2024

Abstract When brands transgress, consumers often react by hating them and sometimes forgiving them. Charity too, including serious transgressions of a sexual nature or against children. contribute greatly to the economy, but differ from for‐profit in their do transgress; yet whether charity are hated forgiven similarly has not been researched adequately. Our study aimed build framework that demonstrates antecedents brand hate, emotions associated with different types hate behavioural consequences forgiveness. We adopted qualitative approach involved collecting data 26 semi‐structured interviews analysing it thematically. The findings this advance current understanding forgiveness identifying emotional outcome (feeling suspicion hurt) outcomes (distancing practising financial punishment) transgressions. In long term, interviewees display intention reconnect forgive transgressing due benevolence Therefore, we also literature highlighting (forgiving is given brands, individual employees responsible) steps take (step one when fix wrongdoing, step two continue helping people need). Finally, identified switching (switching donating new offering similar support help) behaviour consequence forgiven.

Language: Английский

Understanding factors that drive destination brand hate in China: scale development and validation DOI

Zhang Ren,

Hasrina Mustafa, Yuanyuan Lin

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: Jan. 7, 2025

Tourists' negative sentiments, particularly hate, can severely damage a destination's brand image by influencing cognitions and behaviors. This study addresses the gap in research on factors driving destination hate China's tourism industry. Using mixed-methods approach (big-data mining, interviews, surveys), identifies seven-factor scale: management operational failures, service apathy unprofessionalism, safety deficits social injustice, pricing opacity perceived exploitation, commercialization cultural erosion, unkept promises unmet expectations, environmental degradation. Destination triggers cognitive consequences, such as shifts attitudes or reinforcement of perceptions, behavioral including word-of-mouth refusal to revisit. provides valuable tool for researchers managers understand mitigate China.

Language: Английский

Citations

1
Navigating negative experiences: how do they influence tourists’ psychological and behavioral responses to tourism service failures on social media DOI Creative Commons
Nadja Schweiggart, Adnan Muhammad Shah, Abdul Qayyum

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 23

Published: Feb. 27, 2025

Language: Английский

Citations

1
Destination hassles: scale development and empirical examination DOI

Wei‐Rong Lin,

Szu-Ting Luo,

Chung‐Ching Huang

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2025, Volume and Issue: 42(3), P. 340 - 355

Published: March 3, 2025

Citations

0
Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives DOI
Zeineb Farhat, Abir Zouari,

Romdhane Khemakhem

et al.

Corporate Reputation Review, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Language: Английский

Citations

0
Untangling the smart tourism technostress enigma: assessing the effects of smart technology-related stressors on smart tourism avoidance behaviors in senior tourists DOI
Xiaolian Chen,

Yupu Zhang,

Serene Tse

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(9), P. 1161 - 1176

Published: Sept. 27, 2024

Language: Английский

Citations

3
Hot and cold: How do consumers hate and forgive offending charity brands? DOI Creative Commons
Chen Ren, Dmytro Moisieiev, Padmali Rodrigo

et al.

Journal of Philanthropy and Marketing, Journal Year: 2024, Volume and Issue: 29(3)

Published: July 3, 2024

Abstract When brands transgress, consumers often react by hating them and sometimes forgiving them. Charity too, including serious transgressions of a sexual nature or against children. contribute greatly to the economy, but differ from for‐profit in their do transgress; yet whether charity are hated forgiven similarly has not been researched adequately. Our study aimed build framework that demonstrates antecedents brand hate, emotions associated with different types hate behavioural consequences forgiveness. We adopted qualitative approach involved collecting data 26 semi‐structured interviews analysing it thematically. The findings this advance current understanding forgiveness identifying emotional outcome (feeling suspicion hurt) outcomes (distancing practising financial punishment) transgressions. In long term, interviewees display intention reconnect forgive transgressing due benevolence Therefore, we also literature highlighting (forgiving is given brands, individual employees responsible) steps take (step one when fix wrongdoing, step two continue helping people need). Finally, identified switching (switching donating new offering similar support help) behaviour consequence forgiven.

Language: Английский

Citations

0