Journal of Travel & Tourism Marketing,
Journal Year:
2024,
Volume and Issue:
41(8), P. 1054 - 1070
Published: July 4, 2024
P2P
platforms
offer
accessibility
to
individuals
aspiring
become
micro-entrepreneurs
by
sharing
their
resources
through
online
platforms.
Among
users
of
platforms,
there
exists
a
common
misconception
that
hosts
merely
list
properties
as
products
under
the
platform's
brand.
However,
individual
on
actively
establish
and
promote
own
personal
or
host
Presently,
recommending
effective
brand
management
strategies
for
boost
performance
gain
competitive
edge
poses
challenge.
This
study
achieves
this
two
main
objectives:
1)
conceptualizing
2)
examining
impact
branding
consumer
behavior.
Journal of Travel & Tourism Marketing,
Journal Year:
2024,
Volume and Issue:
41(7), P. 973 - 987
Published: June 26, 2024
Even
though
Hotel
mini
bars
is
an
excellent
service
and
product
delivery
channel
during
the
guest
stay,
typical
selections
of
varieties
displays
have
been
used
without
innovative
ideas.
This
study
argues
that
Mini
Bars
in
hotel
can
be
capitalized
to
share
Hotel's
Corporate
Social
Responsibility
vision
enhance
customer
perception
toward
brands
with
revenue
increase.
The
current
adopts
Discrete
Choice
Modeling
investigate
best
choice
attributes
levels
bar.
results
address
how
local
industry
co-create
value
for
hotel,
businesses,
guests.
Management Decision,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Aug. 20, 2024
Purpose
The
purpose
of
current
study
aims
to
provide
a
different
perspective
on
customer-based
brand
equity
(CBBE)
and
integrate
this
with
previous
theory
contribute
the
literature.
Design/methodology/approach
Proposed
hypotheses
were
verified
using
structural
equation
modelling
(SEM)
multiple
datasets.
Study
1
collected
data
from
574
foreign
tourists
624
domestic
culinary
tourism.
2
used
1,020
customers
anti-epidemic
restaurants,
3
investigated
464
hotel
customers’
perceptions
equity.
Findings
Building
mediation-moderation
model,
present
posits
that
perceived
quality
relates
loyalty
through
image
awareness
2,682
participants.
Specifically,
we
argue
indirect
relationship
exhibits
difference
moderated
pattern
in
which
motivation
hedonic
function
are
most
likely
benefit
revisit
destinations
for
when
they
moderate.
We
further
explored
new
concepts
COVID-19
identified
restaurant
operation
as
an
important
moderator
influences
customer
revisit.
Originality/value
Until
now,
no
tourism
hospitality
studies
have
addressed
these
unsolved
problems
integrated
manner.
This
was
investigate
development
process.
Journal of Travel & Tourism Marketing,
Journal Year:
2024,
Volume and Issue:
41(8), P. 1054 - 1070
Published: July 4, 2024
P2P
platforms
offer
accessibility
to
individuals
aspiring
become
micro-entrepreneurs
by
sharing
their
resources
through
online
platforms.
Among
users
of
platforms,
there
exists
a
common
misconception
that
hosts
merely
list
properties
as
products
under
the
platform's
brand.
However,
individual
on
actively
establish
and
promote
own
personal
or
host
Presently,
recommending
effective
brand
management
strategies
for
boost
performance
gain
competitive
edge
poses
challenge.
This
study
achieves
this
two
main
objectives:
1)
conceptualizing
2)
examining
impact
branding
consumer
behavior.
