Analysis of Dark Side Analysis of Brand and Brand Hate DOI Creative Commons

Parvindar Kaur Chhabda,

Ranjit Sandilya

Journal of Lifestyle and SDGs Review, Journal Year: 2024, Volume and Issue: 4(4), P. e03563 - e03563

Published: Nov. 22, 2024

Objectives: This study primarily focuses on the causes and effects of brand hatred as well differences between brands in service product sectors. Methods: 400 samples each from both sectors will be collected using judgment sampling method. Quantitative methodology is adopted for with analysis conducted through statistical methods such multiples correlation ANOVA. Results: It anticipated that this identify hate, including bad experiences, ideological disagreements, corporate misconduct, poor relationship quality, consequences, anger, disgust, contempt, symbolic incongruity, fear, disappointment, dehumanization, rumors, complaints, protests, avoidance, switching, retaliation, discontent, word mouth, reprisal. Conclusion: cross-sectional proposal also examine variations regarding intensity hate factors consequences insurance packed food sector brands. Here findings contribute to conceptual development studies management initiatives marketers.

Language: Английский

Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives DOI
Zeineb Farhat, Abir Zouari,

Romdhane Khemakhem

et al.

Corporate Reputation Review, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Language: Английский

Citations

0
Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects DOI Creative Commons
Álvaro Iranzo-Barreira, Carla Ruíz Mafé, Inés Küster Boluda

et al.

Journal of theoretical and applied electronic commerce research, Journal Year: 2024, Volume and Issue: 19(3), P. 2360 - 2376

Published: Sept. 7, 2024

This article draws on the stimulus–organism–response (SOR) model to understand role of negative emotions in anti-brand behaviors online users who consume snow sports brands. To this end, both social influence and mediating effect symbolic incongruence (stimulus) generation (anger, stress, frustration, fear, boredom sadness) (organism), how these formation customer brand engagement (nCBE) (response), are analyzed. The study also analyses moderating effects “level expertise”, makes it possible capture differences based profile each proposed relationships. Questionnaire responses 400 ski snowboard over 18 years age were analyzed using a quantitative methodology. results obtained have important theoretical practical implications, since they confirm that influences direct indirect (mediating) emotions, which positively affects nCBE Significant behavior experience level (moderation effect) found. proposes useful recommendations applicable environments extreme industry could use neutralize/avoid highly detrimental consequences.

Language: Английский

Citations

0
Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word‐of‐Mouth (NWOM) DOI Creative Commons
Petek Tosun, Sandy Çağlıyor, Merve Yanar Gürce

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(6)

Published: Oct. 28, 2024

ABSTRACT Drawing upon consumer–brand disidentification theory and balance theory, this study examines symbolic ideological incongruity in relationships through an original conceptual model shaped by negative past experiences, brand trust, perceived corporate social responsibility (CSR), word‐of‐mouth (NWOM). A preliminary was conducted to explore the dimensions of consumers' experiences topic detection. Latent Dirichlet allocation (LDA) modeling undertaken analyze online consumer reviews ( n = 6095) about a coffee chain brand. The detected were included research further analyzed main study. study, cross‐sectional survey 522), tested way partial least squares structural equation (PLS‐SEM) on SmartPLS. findings showed that consisted product‐related, service‐related, technology‐related problems negatively influenced trust. It found trust CSR affected incongruity, while positively NWOM. provide empirical evidence for showing three critical domains (ideological, symbolic, experiential) complex cognitive covers personal‐symbolic moral‐societal aspects consequent NWOM intentions. In line with results contribute literature demonstrating direct impacts as well positive

Language: Английский

Citations

0
Analysis of Dark Side Analysis of Brand and Brand Hate DOI Creative Commons

Parvindar Kaur Chhabda,

Ranjit Sandilya

Journal of Lifestyle and SDGs Review, Journal Year: 2024, Volume and Issue: 4(4), P. e03563 - e03563

Published: Nov. 22, 2024

Objectives: This study primarily focuses on the causes and effects of brand hatred as well differences between brands in service product sectors. Methods: 400 samples each from both sectors will be collected using judgment sampling method. Quantitative methodology is adopted for with analysis conducted through statistical methods such multiples correlation ANOVA. Results: It anticipated that this identify hate, including bad experiences, ideological disagreements, corporate misconduct, poor relationship quality, consequences, anger, disgust, contempt, symbolic incongruity, fear, disappointment, dehumanization, rumors, complaints, protests, avoidance, switching, retaliation, discontent, word mouth, reprisal. Conclusion: cross-sectional proposal also examine variations regarding intensity hate factors consequences insurance packed food sector brands. Here findings contribute to conceptual development studies management initiatives marketers.

Language: Английский

Citations

0