Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned DOI
Mark Weber,

Thomas E. Backer

Journal of Health Communication, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 6

Published: Dec. 9, 2024

Communication professionals in Federal agencies must have a seat at their agency's budget formulation table – to inform the process from beginning and advise on funding for communications required achieve program goals. This is one of nine lessons learned US Department Health Human Services (USDHHS) systems change efforts that were applied help create "We Can Do This" COVID-19 Public Education Media Campaign (Campaign), these presented 2022 Journal article. Now substantial evaluation data are available eight recent research articles verify Campaign's success, this lesson can be revisited identify more specific ways which it applied, along with two additional identified implementation. In light learnings all contribute creating new framework guiding quality USDHHS health communication activities future inspired also by four previously-published frameworks. The then used build an enhanced structure within handle public education media campaigns other activities, matter particular urgency given likelihood humanitarian crisis requiring rapid effective responses.

Language: Английский

Evaluating the Impact of the “We Can Do This” Campaign’s Heavy-Up Advertising on Initial COVID-19 Vaccine Uptake DOI
Jae-Eun C. Kim, Heather Dahlen, Daphney Dupervil

et al.

Health Communication, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 10

Published: Jan. 19, 2025

To address vaccine hesitancy, the U.S. Department of Health and Human Services (HHS) launched "We Can Do This" COVID-19 public education campaign (the Campaign) in 2021 to promote confidence increase uptake. The Campaign introduced a heavy-up media strategy enhance its reach engagement with hesitant audience. This approach complemented Campaign's national while delivering an additional advertising dose select priority designated market areas (DMAs) – that is, markets each month. We examine relationship between initial uptake from August December 2021. A stacked difference-in-differences (DID) analysis compared DMAs received (treatment) did not (control). short-term was associated increased treatment DMAs. These results provide valuable insights for health evaluation, highlighting effectiveness increasing hesitancy improve outcomes.

Language: Английский

Citations

0
Analyzing Google COVID-19 Vaccine Intent Search Trends and Vaccine Readiness in the United States: Panel Data Study DOI Creative Commons
Kenneth W. Moffett, Michael C Marshall, Jae-Eun C. Kim

et al.

Online Journal of Public Health Informatics, Journal Year: 2024, Volume and Issue: 16, P. e55422 - e55422

Published: July 29, 2024

Factors such as anxiety, worry, and perceptions of insufficient knowledge about a topic motivate individuals to seek web-based health information guide their health-related decision-making. These factors converged during the COVID-19 pandemic were linked vaccination While research shows that search relevant was associated with subsequent vaccine uptake, less is known intent (which assesses availability, accessibility, eligibility) signal readiness.

Language: Английский

Citations

1
Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned DOI
Mark Weber,

Thomas E. Backer

Journal of Health Communication, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 6

Published: Dec. 9, 2024

Communication professionals in Federal agencies must have a seat at their agency's budget formulation table – to inform the process from beginning and advise on funding for communications required achieve program goals. This is one of nine lessons learned US Department Health Human Services (USDHHS) systems change efforts that were applied help create "We Can Do This" COVID-19 Public Education Media Campaign (Campaign), these presented 2022 Journal article. Now substantial evaluation data are available eight recent research articles verify Campaign's success, this lesson can be revisited identify more specific ways which it applied, along with two additional identified implementation. In light learnings all contribute creating new framework guiding quality USDHHS health communication activities future inspired also by four previously-published frameworks. The then used build an enhanced structure within handle public education media campaigns other activities, matter particular urgency given likelihood humanitarian crisis requiring rapid effective responses.

Language: Английский

Citations

1