Insignificant but Essential: The Critical Role of Non-Significant Variables through Necessity Logic in Sport Event Tourism Context DOI Open Access

Roongtiwa Wattanawaraporn,

Prachakchai Manosudhtikul

ABAC Journal, Journal Year: 2024, Volume and Issue: 44(3), P. 131 - 144

Published: July 30, 2024

This study explores the application of Single Necessary Condition Analysis (NCA) alongside traditional regression-based techniques, such as Structural Equation Modeling (SEM), to provide a comprehensive understanding consumer behavior in sport and tourism settings. Traditional methods, including SEM, often rely on additive logic, which predicts outcomes using multiple variables that can compensate for each other. While useful, this approach may offer an incomplete picture complex phenomena. In contrast, necessity exemplified by NCA, identifies conditions must be present outcome occur. applies NCA evaluate essential factors influencing intentions visit events Bangkok, Thailand, specifically focusing attitudes, subjective norms, perceived behavioral control necessary conditions. The findings indicate if these are not met, intention event typically will By integrating both logics, reveals all Theory Planned Behavior (TPB) indispensable forming event. analysis shows conditions, even though norms appear significant SEM tests. underscores importance considering causal perspectives—deterministic, probabilistic, typicality—to achieve holistic intentions. dual ensures overlooked, providing robust support TPB context marketing. Future research should continue incorporate complementary perspectives enhance accuracy depth various

Language: Английский

Small island tourism and visitors’ pro-environmental behaviors: an optimum combination impact assessment DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 19

Published: Feb. 28, 2025

Through a combination of variable- and case-based analyses, this research examines the factors influencing pro-environmental behaviors (PB) among tourists visiting small islands. Using advanced analytical techniques, including Necessary Condition Analysis (NCA) Fuzzy-Set Qualitative Comparative (fsQCA), we identify necessary conditions, explore sufficient elaborate on potential configurations resulting from intricate interactions between constructs, such as value–belief–norm, evaluation, experience. By categorizing influential tourists' PB into four exhaustive groups, study provides fresh perspectives existence multiple conditions. Specifically, highlight concept Sufficient but Unnecessary parts that are Insufficient (SUIN conditions), which helps uncover complex dependencies variables in explaining PB. leveraging SUIN framework, two particularly stemming experience construct, play crucial role manifestation

Language: Английский

Citations

0
Voluntary and collective payment intentions for sustainable island tourism: an investigation using an extended value-belief-norm theory DOI
Jinkyung Jenny Kim, Yeohyun Yoon, Manrong Gan

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: Jan. 27, 2025

Language: Английский

Citations

0
Assessing asymmetric selection of responsible airlines based on CSR, normative, and emotional factors: a complexity approach with SEM, fsQCA, and NCA DOI
Heesup Han, Antony King Fung Wong, Seongseop Kim

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18

Published: Dec. 11, 2024

This study comprehensively explored the roles of corporate social responsibility (CSR), normative, and emotional factors in formation intention to select a responsible airline, based on Theory Planned Behavior (TPB), Norm Activation Model (NAM), complexity theory using structural equation modeling (SEM), fuzzy-set qualitative comparative analysis (fsQCA), necessary condition (NCA). The SEM results indicated that economic environmental responsibility, personal norms, anticipated feelings pride positively affect intentions use airline. fsQCA NCA identified complex causal recipes for airline predicted there is no single condition. Research findings contribute significant theoretical practical insights into tourists' decision-making mechanisms regarding selection airlines, which could further promote sustainable development competitiveness industry.

Language: Английский

Citations

3
Antecedents of customer retention in the green hotel context: exploring the optimum combination of cognitive and affective factors DOI
Heesup Han, Seongseop Kim, Nancy Grace Baah

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 19, 2024

Purpose The investigation on the complexity of customer retention towards green products/services requires more solid analytical approaches. This study evaluated net effects antecedents and validity configurational causal recipes that lead to in hotel context. Design/methodology/approach combined structural equation modeling (SEM), a fuzzy-set qualitative comparative analysis (fsQCA) necessary condition (NCA). An online survey was conducted China evaluate consumption. Findings Research findings showed cognitive factors (perceived health benefits, product performance, responsible employee performance physical environment performance) affective (emotional well-being, feeling happiness, attractiveness pride), played distinctive role generating toward products. NCA found no factor essential order achieve retention, which indicates brand management should pay attention emotional alongside factors. Practical implications provide significant managerial for improving services business operations enhancing consumers’ approach intention Originality/value adopted mixed approaches investigate both linear nonlinear impacts potentially

Language: Английский

Citations

2
Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption DOI
Charoenchai Agmapisarn,

P K Seetha,

Pipatpong Fakfare

et al.

Sustainable Development, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 26, 2024

ABSTRACT Reducing food waste is a critical global challenge, intertwined with broader goals of sustainable consumption and development. This challenge addressed by surplus mobile applications that connect restaurants consumers to minimize promote sustainability. study employs the Attitude‐Behavior‐Context (ABC) theory investigate key features these platforms influence consumer attitudes reduction behaviors, contributing Utilizing Integrated Generalized Structured Component Analysis (IGSCA) alongside single Necessary Condition (NCA), we examined such as real‐time listings, sustainability messaging, accessibility, discounted pricing, charitable collaborations. Results indicate collaborations are crucial for fostering positive driving effective reduction, while pricing did not significantly impact attitudes. Complemented necessity logic, findings extend ABC emphasizing essential role specific contextual factors in promoting behaviors. Practically, offers actionable insights platform developers prioritize features, enhancing engagement alignment objectives.

Language: Английский

Citations

1
Insignificant but Essential: The Critical Role of Non-Significant Variables through Necessity Logic in Sport Event Tourism Context DOI Open Access

Roongtiwa Wattanawaraporn,

Prachakchai Manosudhtikul

ABAC Journal, Journal Year: 2024, Volume and Issue: 44(3), P. 131 - 144

Published: July 30, 2024

This study explores the application of Single Necessary Condition Analysis (NCA) alongside traditional regression-based techniques, such as Structural Equation Modeling (SEM), to provide a comprehensive understanding consumer behavior in sport and tourism settings. Traditional methods, including SEM, often rely on additive logic, which predicts outcomes using multiple variables that can compensate for each other. While useful, this approach may offer an incomplete picture complex phenomena. In contrast, necessity exemplified by NCA, identifies conditions must be present outcome occur. applies NCA evaluate essential factors influencing intentions visit events Bangkok, Thailand, specifically focusing attitudes, subjective norms, perceived behavioral control necessary conditions. The findings indicate if these are not met, intention event typically will By integrating both logics, reveals all Theory Planned Behavior (TPB) indispensable forming event. analysis shows conditions, even though norms appear significant SEM tests. underscores importance considering causal perspectives—deterministic, probabilistic, typicality—to achieve holistic intentions. dual ensures overlooked, providing robust support TPB context marketing. Future research should continue incorporate complementary perspectives enhance accuracy depth various

Language: Английский

Citations

0