International Journal of Tourism Research,
Journal Year:
2024,
Volume and Issue:
26(6)
Published: Nov. 1, 2024
ABSTRACT
This
study
argues
that
the
eSports
live
streaming
viewers
have
a
triple
identity.
It
aims
to
investigate
how
can
turn
streamers
into
consumers
and
potential
tourists
from
aspect
of
viewer
psychology
behavioral
intentions.
Based
on
776
valid
online
questionnaires
viewers,
we
use
Stimulus‐Organism‐Response
(SOR)
theory
identify
their
watching
experience
is
influenced
what
behavior
towards
gifting
purchasing
tickets
for
offline
is.
Using
SmartPLS
4.0
analyze
causal
relationships
among
variables,
research
affirms
four
specific
stimuli
positively
affect
telepresence
immersion,
leading
increased
purchase
article
thus
elucidates
psychological
mechanisms
shedding
light
transition
process
tourists.
The
results
provide
valuable
insights
operators
demonstrate
contribution
tourism.
International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 5, 2024
Purpose
Along
with
the
development
of
robotics
industry,
service
robots
have
been
gradually
used
in
hospitality
industry.
Nevertheless,
robot
categorization
and
fulfillment
cognitive
emotional
needs
consumers
by
hotel
yet
to
be
fully
explored.
Hence,
purpose
this
study
are
categorize
robots,
explore
consumers’
experience,
identify
preference
general,
reveal
for
based
on
their
examine
completion
cognitive–analytical
emotional–social
tasks.
Design/methodology/approach
Through
in-depth
interviews
technology
managers
questionnaire
survey
among
who
not
had
stay
experience
achieve
aforementioned
research
objectives.
Findings
show
that
can
categorized
as
check-in/out
artificial
intelligence
(AI)
delivery
robots.
Results
indicate
prefer
non-humanoid
(
n
=
213,
p
47.87%)
Xiaodu
Smart
Display
163,
36.
63%)
AI
machine-shaped
porter
(I)
178,
40.00%)
Practical
implications
This
provides
implications,
such
adoption
robot-shaped
a
screen
display,
meet
regarding
tasks
Originality/value
extends
uncanny
valley
theory
identifying
shape
functions
different
categories
contributes
limited
literature
Journal of Hospitality and Tourism Insights,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 17, 2025
Purpose
Virtual
reality
(VR)
technology
has
emerged
as
a
crucial
solution
in
the
tourism
industry,
allowing
tourists
to
explore
destinations
virtually.
However,
there
are
still
limited
studies
examining
role
of
this
context
religious
destinations.
Thus,
study
investigates
factors
influencing
intention
visit
by
integrating
VR
applications’
quality,
religiosity
and
cognitive
appraisal
theory
(CAT)
model.
Design/methodology/approach
Data
were
collected
from
638
application
users
analysed
using
partial
least
squares-structural
equation
modelling
(PLS-SEM)
importance
performance
map
analysis
(IPMA).
Findings
Based
on
results
PLS-SEM
IPMA,
findings
revealed
that
constructs
CAT
model
essential
visiting
Practical
implications
This
highlights
necessity
for
industry
advance
technology,
aiming
enrich
visitor
experiences.
The
provides
framework
marketing
managers,
government
agencies
other
relevant
stakeholders
develop
strategic
initiatives
elevate
numbers
at
sites.
Originality/value
offers
new
perspective
industry.
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 189 - 220
Published: March 12, 2025
The
rise
of
the
metaverse
is
revolutionizing
tourism
industry
by
transforming
customer
experiences,
marketing,
and
operations.
Technologies
like
VR,
AR,
AI
play
a
crucial
role
in
creating
highly
personalized
immersive
allowing
tourists
to
virtually
tour
landmarks
museums
from
comfort
their
homes.
This
enhances
pre-travel
decision-making
serves
as
an
effective
marketing
tool
for
organizations.
also
supports
hybrid
model,
which
particularly
relevant
context
pandemics
environmental
concerns,
promoting
sustainable
travel
behaviors
reducing
over-tourism.
big
data
further
enrich
experience
offering
recommendations
unique
journeys.
Despite
significant
investment
required,
technology
presents
innovative
opportunities
revenue
generation
marketing.
Embracing
these
advancements,
stakeholders
must
adapt
leverage
metaverse's
potential.
Sensors,
Journal Year:
2025,
Volume and Issue:
25(9), P. 2914 - 2914
Published: May 5, 2025
Recent
advancements
in
virtual
reality
(VR)
technology
have
introduced
a
new
paradigm
exhibition
culture,
with
digital
storytelling
emerging
as
crucial
component
supporting
this
transformation.
Particularly
exhibitions,
serves
key
medium
for
enhancing
user
experience
and
maximizing
immersion,
thereby
fostering
continuous
usage
intention.
However,
systematic
research
on
the
structural
influence
of
VR-based
remains
insufficient.
To
address
gap,
study
examines
impact
components
VR—namely,
interest,
emotion,
educational
value—on
presence,
enjoyment,
intention
through
path
analysis.
The
results
indicate
that
value
all
significant
positive
effect
presence.
Furthermore,
while
interest
emotion
positively
does
not
show
statistically
effect.
Presence,
turn,
has
intention,
immersion
also
influences
enjoyment
Finally,
was
found
to
This
empirically
validates
effectiveness
environments,
offering
valuable
academic
practical
insights.
Theoretically,
it
contributes
field
by
elucidating
complex
hierarchical
relationships
among
three
core
factors—interest,
value—and
their
experience.
Practically,
findings
provide
strategic
guidelines
designing
exhibitions
maximize
satisfaction,
reaffirming
importance
content
emphasizes
emotion.
