Akademik Yaklaşımlar Dergisi,
Journal Year:
2024,
Volume and Issue:
15(2), P. 965 - 987
Published: May 28, 2024
Bu
araştırmanın
genel
amacı
tüketicilerin
online
alışveriş
kolaylığına
yönelik
algıları
ile
alışverişe
davranışsal
niyetleri
arasındaki
ilişkileri
incelemektir.
Araştırmanın
çalışma
grubu
kolay
örnekleme
yöntemine
göre
seçilen
514
tüketiciden
oluşmaktadır.
Araştırmada
veri
toplama
aracı
olarak
Online
Alışveriş
Kolaylığı
Ölçeği
ve
Davranışsal
Niyet
kullanılmıştır.
Veriler,
korelasyon
regresyon
analiz
kullanılarak
edilmiştir.
Korelasyon
analizi
sonucunda
kolaylığı
niyet
arasında
pozitif
yönde
anlamlı
bir
ilişki
olduğu
tespit
edilmiştir
r
=
.63,
p
<.001.
Çoklu
doğrusal
arama
kolaylığı,
erişim
değerlendirme
işlem
satın
alma
sonrası
kolaylık
değişkenlerinin
birlikte
niyetin
%40'ını
açıkladığı
belirlenmiştir.
Özellikle,
boyutlarının
müşterilerin
yapma
niyetlerini
anlamı
şekilde
yordadığı
bulgular,
platformlarının
kullanıcı
deneyimini
geliştirme
süreçlerini
basitleştirme
çabalarının
önemini
vurgulamaktadır.
Ayrıca,
araştırma
sonuçları
perakendecilerin
stratejilerini
belirlerken
arama,
değerlendirme,
süreçlerdeki
faktörlerini
dikkate
almaları
gerektiğini
göstermektedir.
alışverişin
Türkiye'deki
özelliklerini
daha
iyi
anlamak
geliştirmek
için
önemli
rehberlik
sağlamaktadır.
Shirkah Journal of Economics and Business,
Journal Year:
2024,
Volume and Issue:
9(1), P. 103 - 121
Published: Jan. 26, 2024
Despite
extensive
research
on
the
competition
between
modern
and
traditional
retailers,
there
is
a
lack
of
investigation
into
specific
factors
that
influence
consumer
choices
directly
impact
sales
revenue.
There
scarcity
exploring
these
issues
from
perspective
Islamic
business.
To
address
this
gap,
study
aims
to
examine
preferences
in
purchasing
decision
at
Traditional
Modern
groceries.
This
employed
quantitative
approach
by
distributing
questionnaire
100
customers
Palu
city,
Indonesia.
Data
analysis
involved
path
bootstrap
biased
correlation.
The
findings
highlight
significant
product
variants,
pricing
strategies,
promotional
efforts
retailers
revenue
retail
stores
through
decisions.
However,
shopping
convenience
did
not
exhibit
influence,
indicating
need
for
improvement.
primarily
driven
shifting
behavior
relatively
weaker
marketing
strategies
retailers.
suggests
maintain
their
market
position,
should
enhance
expanding
offerings,
setting
competitive
prices,
executing
effective
campaigns.
Prioritizing
improvement
crucial
meet
customer
expectations
preferences.
Journal of International Consumer Marketing,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 21
Published: Sept. 3, 2024
This
study
verifies
a
model
linking
the
relative
advantage
and
complexity
of
mobile
shopping
apps
with
perceived
value
behavioral
intentions.
It
also
investigates
moderating
role
customers'
nationality
in
terms
expatriates
vs.
native
citizens,
factor
that
has
been
scarcely
considered
marketing
literature.
The
findings
this
have
significant
practical
implications,
contributing
to
development
targeting
strategies
marketing.
uncovers
new
paths,
namely
moderation
cultural
dimensions:
uncertainty
avoidance
collectivism.
A
survey
was
distributed
using
two
sampling
intercepts
combined
snowball
sampling.
sample
comprised
350
participants
various
nationalities.
results
revealed
differences
between
expats
citizens
regarding
impact
on
value,
as
well
latter's
effect
intentions
toward
apps.
Journal of Computer Information Systems,
Journal Year:
2023,
Volume and Issue:
64(6), P. 743 - 761
Published: Sept. 14, 2023
ABSTRACTThe
study
was
designed
to
explore
the
determinants
affecting
consumer
online
repurchase
intention
in
context
of
live-streaming
social
commerce.
A
live
streaming
commerce
success
model
developed
and
verified
empirically
using
data
gathered
from
an
anonymous
survey
completed
by
202
individuals
with
experience
participating
social-commerce
events
on
Facebook
Live
platform.
Based
results,
predicted
directly
post-consumption
positive
electronic
word‐of‐mouth
(eWOM)
customer
satisfaction.
Moreover,
satisfaction
perceived
value
were
found
influence
through
eWOM
generation.
Finally,
product
quality,
comparative
price,
entertainment
be
primary
factors
driving
satisfaction,
while
quality
competitive
price
predictors
value.KEYWORDS:
E-commerce
modellive
commerceonline
intentionpositive
generation
Disclosure
statementNo
potential
conflict
interest
reported
author(s).Additional
informationFundingThe
work
supported
Ministry
Science
Technology,
Taiwan
[MOST
105-2511-S-018-013-MY3].
Jurnal Aplikasi Bisnis dan Manajemen,
Journal Year:
2023,
Volume and Issue:
unknown
Published: Sept. 30, 2023
The
automotive
industry,
especially
in
the
classification
of
four-wheeled
vehicles,
is
one
largest
industries
Indonesia,
which
has
massive
and
stable
sales.
In
this
sector,
products
from
several
global-scale
companies
have
long
been
choice
Indonesian
consumers,
including
Toyota
as
its
leading
brand.
era
information
technology,
product
marketing
communication
become
embedded
digital
forms
internet
along
with
increasingly
important
role
social
media.
Electronic
word
mouth
(e-WOM)
investigated
to
play
an
establishing
brand
trust
purchases.
This
study
attempts
analyze
effect
electronic
image
on
car
purchasing
decisions
Bandung
by
testing
a
mediating
variable.
research
was
conducted
consumers
who
actively
use
Instagram
Sample
collection
carried
out
using
simple
random
sampling
technique
data
analysis
PLS-SEM
approach.
results
show
that
E-WOM
significant
(Path
Coefficient=0.202;
p-value=
0.033),
Coefficient=0.226;
0.012).
Empirical
Coefficient=0.526;
p-value=0.000),
Coefficient=0.210;
0.037).
Direct
also
shows
Coefficient=0.460;
p-value=0.000).
Mediation
able
mediate
relationship
between
Purchase
Decisions,
Brand
Image
Decisions.
Keywords:
image,
trust,
E-WOM,
decision,
toyota
Teknika,
Journal Year:
2023,
Volume and Issue:
12(3), P. 252 - 260
Published: Nov. 9, 2023
This
research
is
a
systematic
literature
review
of
factors
that
influence
repurchase
intention.
Repurchase
intention
important
for
companies
because
it
will
shape
customer
behavior
to
become
loyal,
customers
usually
tend
have
an
interest
in
buying
products
or
services
repeatedly
so
the
company
benefit
from
been
sold.
The
aim
this
provide
insights
into
trends
and
issues
studies
Intention.
search
focused
on
finding
journals
published
between
2018
2023.
Only
English-language
with
keyword
Intention
were
used
research.
Researchers
found
80
matched
these
keywords
but
after
reading
collected
articles
thoroughly
removing
duplicate
irrelevant
articles,
authors
produced
50
be
findings
highlight
key
drivers
increasing
sales:
Satisfaction,
Trust,
Perceived
Value,
Price,
Word
Mouth.
Additionally,
14
moderating
identified,
Age
being
most
prominent
four
articles.
Korea,
India,
Indonesia
lead
contributions,
each
six
Structural
Equation
Modeling
(SEM)
prevailing
measurement
method,
while
other
approaches
persist.
Companies
are
recommended
prioritize
core
consumer
engagement.
Future
should
delve
unexplored
alternative
methods,
enriching
our
understanding
vital
field.
International Journal of Social Science and Human Research,
Journal Year:
2024,
Volume and Issue:
7(08)
Published: Aug. 9, 2024
Trust
is
important
for
a
hospital,
because
trust
variable
that
can
bridge
various
independent
variables
to
the
dependent
variable.
embedded
in
minds
of
patients
will
be
factor
consider
choosing
high
provide
benefits
development
hospital.
This
study
aims
analyze
role
level
on
patient
revisit
intention.
The
research
method
uses
quantitative
causal
see
relationship
between
one
and
another.
Hypothesis
proving
structural
equation
model
shows
whether
or
not
there
an
effect
changes
used
155
sample
respondents
who
were
hospital
during
period
2021
2023,
taken
by
purposive
sampling
setting
criteria
such
as
having
undergone
outpatient
care.
results
show
structure
one,
influenced
use
E
Wom,
but
value
perceived
patient.
Sleian
e-
wom
also
does
affect
intentions.
However,
customer
still
has
influence
findings
mediate
e-wom
intentions
acts
mediator
conclusion
interpreted
E-wom
considered
make
repeat
visit
destination
Factors
are
re-visit
if
expected
visiting
is,
time
speed
service
delivery,
meets
expectations.
monetary
according
patient's
sacrifice
at
cost
incurred.
provided
encourage
which
ultimately
increase
2021 4th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI),
Journal Year:
2023,
Volume and Issue:
unknown, P. 351 - 356
Published: Dec. 11, 2023
The
rapid
adoption
of
e-commerce
positively
impacts
business
continuity.
However,
trust
and
security
factors
related
to
cybercrime
are
still
a
problem
that
can
reduce
businesses.
This
analysis
studies
the
influence
perceptions
cybercrime,
in
sellers,
on
repurchasing
e-commerce.
In
addition,
online
experience
factor
is
also
investigated
as
an
antecedent
moderator
variable
between
repurchase
intention.
Data
collection
employed
questionnaire
was
spread
200
users
purposively.
collected
data
were
studied
operating
structural
equation
modeling
method
based
variance
(PLS-SEM).
research
results
have
confirmed
all
direct
moderating
hypotheses
accepted.
conclusion,
intention
determined
by
weakens
Business Systems Research Journal,
Journal Year:
2023,
Volume and Issue:
14(2), P. 24 - 43
Published: Dec. 1, 2023
Abstract
Background
In
this
study,
the
parameters
that
directly
impact
purchase
intentions
were
analysed,
such
as
electronic
word
of
mouth,
customer
engagement,
brand
awareness,
and
retention.
Objectives
This
study
aimed
to
explore
digital
content
marketing
on
intentions.
Methods/Approach
The
used
Partial
Least
Square
Structural
Equation
Modeling
(PLS-SEM)
hypothesised
relationships
between
variables
extent
which
strategies
influence
intention.
Results
study’s
findings
highlighted
positively
impacts
retention,
engagement.
contrast,
results
revealed
does
not
Conclusions
indicate
affects
indirectly,
primarily
through
mouth.
essence,
complete
intention
is
realised
these
indirect
factors.
enrich
literature
provide
some
practical
implications
for
companies
invest
more
in
direction
improve
their
performance.