ONLİNE ALIŞVERİŞ KOLAYLIĞI İLE ONLİNE ALIVERİŞ YÖNELİK DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ DOI
Ebru Erdoğan

Akademik Yaklaşımlar Dergisi, Journal Year: 2024, Volume and Issue: 15(2), P. 965 - 987

Published: May 28, 2024

Bu araştırmanın genel amacı tüketicilerin online alışveriş kolaylığına yönelik algıları ile alışverişe davranışsal niyetleri arasındaki ilişkileri incelemektir. Araştırmanın çalışma grubu kolay örnekleme yöntemine göre seçilen 514 tüketiciden oluşmaktadır. Araştırmada veri toplama aracı olarak Online Alışveriş Kolaylığı Ölçeği ve Davranışsal Niyet kullanılmıştır. Veriler, korelasyon regresyon analiz kullanılarak edilmiştir. Korelasyon analizi sonucunda kolaylığı niyet arasında pozitif yönde anlamlı bir ilişki olduğu tespit edilmiştir r = .63, p <.001. Çoklu doğrusal arama kolaylığı, erişim değerlendirme işlem satın alma sonrası kolaylık değişkenlerinin birlikte niyetin %40'ını açıkladığı belirlenmiştir. Özellikle, boyutlarının müşterilerin yapma niyetlerini anlamı şekilde yordadığı bulgular, platformlarının kullanıcı deneyimini geliştirme süreçlerini basitleştirme çabalarının önemini vurgulamaktadır. Ayrıca, araştırma sonuçları perakendecilerin stratejilerini belirlerken arama, değerlendirme, süreçlerdeki faktörlerini dikkate almaları gerektiğini göstermektedir. alışverişin Türkiye'deki özelliklerini daha iyi anlamak geliştirmek için önemli rehberlik sağlamaktadır.

Traditional vs Modern Groceries from Islamic Perspective in Indonesia DOI Creative Commons
Sofyan Bachmid,

Mokh Ulil Hidayat,

Noval Noval

et al.

Shirkah Journal of Economics and Business, Journal Year: 2024, Volume and Issue: 9(1), P. 103 - 121

Published: Jan. 26, 2024

Despite extensive research on the competition between modern and traditional retailers, there is a lack of investigation into specific factors that influence consumer choices directly impact sales revenue. There scarcity exploring these issues from perspective Islamic business. To address this gap, study aims to examine preferences in purchasing decision at Traditional Modern groceries. This employed quantitative approach by distributing questionnaire 100 customers Palu city, Indonesia. Data analysis involved path bootstrap biased correlation. The findings highlight significant product variants, pricing strategies, promotional efforts retailers revenue retail stores through decisions. However, shopping convenience did not exhibit influence, indicating need for improvement. primarily driven shifting behavior relatively weaker marketing strategies retailers. suggests maintain their market position, should enhance expanding offerings, setting competitive prices, executing effective campaigns. Prioritizing improvement crucial meet customer expectations preferences.

Language: Английский

Citations

1

On the Difference of Mobile Shopping Behavior Between Locals and Expatriates: The Roles of Culture and Perceived Value DOI
Karim Garrouch, Mohamed Nabil Mzoughi

Journal of International Consumer Marketing, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 21

Published: Sept. 3, 2024

This study verifies a model linking the relative advantage and complexity of mobile shopping apps with perceived value behavioral intentions. It also investigates moderating role customers' nationality in terms expatriates vs. native citizens, factor that has been scarcely considered marketing literature. The findings this have significant practical implications, contributing to development targeting strategies marketing. uncovers new paths, namely moderation cultural dimensions: uncertainty avoidance collectivism. A survey was distributed using two sampling intercepts combined snowball sampling. sample comprised 350 participants various nationalities. results revealed differences between expats citizens regarding impact on value, as well latter's effect intentions toward apps.

Language: Английский

Citations

1

Developing and Validating a Live Streaming Social Commerce Success Model DOI
Guan-Yu Lin,

Meng-Xuan Lee,

Yi‐Shun Wang

et al.

Journal of Computer Information Systems, Journal Year: 2023, Volume and Issue: 64(6), P. 743 - 761

Published: Sept. 14, 2023

ABSTRACTThe study was designed to explore the determinants affecting consumer online repurchase intention in context of live-streaming social commerce. A live streaming commerce success model developed and verified empirically using data gathered from an anonymous survey completed by 202 individuals with experience participating social-commerce events on Facebook Live platform. Based results, predicted directly post-consumption positive electronic word‐of‐mouth (eWOM) customer satisfaction. Moreover, satisfaction perceived value were found influence through eWOM generation. Finally, product quality, comparative price, entertainment be primary factors driving satisfaction, while quality competitive price predictors value.KEYWORDS: E-commerce modellive commerceonline intentionpositive generation Disclosure statementNo potential conflict interest reported author(s).Additional informationFundingThe work supported Ministry Science Technology, Taiwan [MOST 105-2511-S-018-013-MY3].

Language: Английский

Citations

3

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust DOI Creative Commons

Cindy Novtantia Putri,

Teddy Hikmat Fauzi

Jurnal Aplikasi Bisnis dan Manajemen, Journal Year: 2023, Volume and Issue: unknown

Published: Sept. 30, 2023

The automotive industry, especially in the classification of four-wheeled vehicles, is one largest industries Indonesia, which has massive and stable sales. In this sector, products from several global-scale companies have long been choice Indonesian consumers, including Toyota as its leading brand. era information technology, product marketing communication become embedded digital forms internet along with increasingly important role social media. Electronic word mouth (e-WOM) investigated to play an establishing brand trust purchases. This study attempts analyze effect electronic image on car purchasing decisions Bandung by testing a mediating variable. research was conducted consumers who actively use Instagram Sample collection carried out using simple random sampling technique data analysis PLS-SEM approach. results show that E-WOM significant (Path Coefficient=0.202; p-value= 0.033), Coefficient=0.226; 0.012). Empirical Coefficient=0.526; p-value=0.000), Coefficient=0.210; 0.037). Direct also shows Coefficient=0.460; p-value=0.000). Mediation able mediate relationship between Purchase Decisions, Brand Image Decisions. Keywords: image, trust, E-WOM, decision, toyota

Language: Английский

Citations

3

Factors That Influence Repurchase Intention: A Systematic Literature Review DOI Creative Commons

Muhammad Amfahtori Wijarnoko,

Edwin Pramana,

Joan Santoso

et al.

Teknika, Journal Year: 2023, Volume and Issue: 12(3), P. 252 - 260

Published: Nov. 9, 2023

This research is a systematic literature review of factors that influence repurchase intention. Repurchase intention important for companies because it will shape customer behavior to become loyal, customers usually tend have an interest in buying products or services repeatedly so the company benefit from been sold. The aim this provide insights into trends and issues studies Intention. search focused on finding journals published between 2018 2023. Only English-language with keyword Intention were used research. Researchers found 80 matched these keywords but after reading collected articles thoroughly removing duplicate irrelevant articles, authors produced 50 be findings highlight key drivers increasing sales: Satisfaction, Trust, Perceived Value, Price, Word Mouth. Additionally, 14 moderating identified, Age being most prominent four articles. Korea, India, Indonesia lead contributions, each six Structural Equation Modeling (SEM) prevailing measurement method, while other approaches persist. Companies are recommended prioritize core consumer engagement. Future should delve unexplored alternative methods, enriching our understanding vital field.

Language: Английский

Citations

2

The transformative service performance of InsurTech companies: using PLS-SEM and IPMA approach for examining the purchase behavior of InsurTech customers DOI
Kajul Bharti, Richa Agarwal,

Akshay Kumar Satsangi

et al.

Journal of Financial Services Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: March 23, 2024

Language: Английский

Citations

0

The Role of Trust and its Influencing Factors in the Hospital Industry Indonesia Case DOI Creative Commons

Putri Kartika Vidya,

Hasyim Hasyim,

Hosizah Hosizah

et al.

International Journal of Social Science and Human Research, Journal Year: 2024, Volume and Issue: 7(08)

Published: Aug. 9, 2024

Trust is important for a hospital, because trust variable that can bridge various independent variables to the dependent variable. embedded in minds of patients will be factor consider choosing high provide benefits development hospital. This study aims analyze role level on patient revisit intention. The research method uses quantitative causal see relationship between one and another. Hypothesis proving structural equation model shows whether or not there an effect changes used 155 sample respondents who were hospital during period 2021 2023, taken by purposive sampling setting criteria such as having undergone outpatient care. results show structure one, influenced use E Wom, but value perceived patient. Sleian e- wom also does affect intentions. However, customer still has influence findings mediate e-wom intentions acts mediator conclusion interpreted E-wom considered make repeat visit destination Factors are re-visit if expected visiting is, time speed service delivery, meets expectations. monetary according patient's sacrifice at cost incurred. provided encourage which ultimately increase

Language: Английский

Citations

0

The Effect of Brand Image, Omni-Channel Marketing Strategies, and Organizational Culture on Customer Commitment in the Banking Sector in North Macedonia DOI

Lutfije Ademi,

Shpresa Syla,

Selajdin Abduli

et al.

Springer proceedings in business and economics, Journal Year: 2024, Volume and Issue: unknown, P. 73 - 86

Published: Dec. 28, 2024

Language: Английский

Citations

0

The Cybercrime and Trust on Repurchase Intention in E-Commerce: Online Experience As Moderator DOI
Ridho Bramulya Ikhsan,

Hartiwi Prabowo,

Dara Sandrina Savor

et al.

2021 4th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI), Journal Year: 2023, Volume and Issue: unknown, P. 351 - 356

Published: Dec. 11, 2023

The rapid adoption of e-commerce positively impacts business continuity. However, trust and security factors related to cybercrime are still a problem that can reduce businesses. This analysis studies the influence perceptions cybercrime, in sellers, on repurchasing e-commerce. In addition, online experience factor is also investigated as an antecedent moderator variable between repurchase intention. Data collection employed questionnaire was spread 200 users purposively. collected data were studied operating structural equation modeling method based variance (PLS-SEM). research results have confirmed all direct moderating hypotheses accepted. conclusion, intention determined by weakens

Language: Английский

Citations

1

Digital Content Marketing and EWOM: A Mediational Serial Approach DOI Creative Commons
Vjollca Visoka Hasani, Jusuf Zeqiri,

Teodora Todorovik

et al.

Business Systems Research Journal, Journal Year: 2023, Volume and Issue: 14(2), P. 24 - 43

Published: Dec. 1, 2023

Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and retention. Objectives This study aimed to explore digital content marketing on intentions. Methods/Approach The used Partial Least Square Structural Equation Modeling (PLS-SEM) hypothesised relationships between variables extent which strategies influence intention. Results study’s findings highlighted positively impacts retention, engagement. contrast, results revealed does not Conclusions indicate affects indirectly, primarily through mouth. essence, complete intention is realised these indirect factors. enrich literature provide some practical implications for companies invest more in direction improve their performance.

Language: Английский

Citations

1