Journal of Quality Assurance in Hospitality & Tourism,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 25
Published: Oct. 15, 2024
This
study
aims
to
explore
digital
mobility
in
the
tourism
metaverse
through
dual
factors
of
information
entropy
and
media
functionality
moderated
by
structural
differentiation,
including
China's
institutional
governance
systems.
The
research
model
was
constructed
influential
determine
systems
using
quantitative
data
analysis
methods.
Results
showed
that
negatively
influenced
mobility.
However,
could
be
harnessed
reduce
thus
enhance
Structural
differentiation
had
significant
moderation
mediation
effects
Chinese
tourists.
Sustainability,
Journal Year:
2025,
Volume and Issue:
17(2), P. 771 - 771
Published: Jan. 20, 2025
Adaptation
to
climate
change
in
vulnerable
tourism
destinations,
particularly
desert
regions,
requires
a
systematic
understanding
of
tourists’
psychological
responses
and
behavioral
adaptations.
This
study
develops
empirically
validates
an
integrated
theoretical
framework
combining
the
Theory
Planned
Behavior
Protection
Motivation
examine
determinants
tourist
adaptation
Iran’s
regions.
The
research
systematically
evaluates
relationships
between
risk
perception,
assessment,
beliefs,
outcomes
through
structural
equation
modeling
analysis
data
collected
across
three
destinations
Qom
Province.
Results
demonstrate
that
motivation
(β
=
0.416,
p
<
0.001)
beliefs
0.158,
significantly
influence
intentions,
while
subjective
norms
show
no
significant
effect
despite
collectivist
cultural
context.
model
explains
38.6%
variance
intentions
21.0%
maladaptive
behaviors,
revealing
differential
predictability
positive
negative
responses.
Analysis
indicates
immediate
experiential
factors
more
decisive
than
abstract
suggesting
context-specific
mechanisms
settings.
advances
behavior
providing
evidence-based
recommendations
for
destination
management
climatically
findings
inform
development
targeted
communication
strategies
interventions
balance
environmental
awareness
with
attractiveness,
contributing
sustainable
development.
European Journal of Innovation Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 5, 2025
Purpose
This
study
investigates
Generation
Z’s
perceptions
of
entrepreneurial
innovation
through
the
Metaverse,
including
user
privacy
and
trust,
their
impact
on
acceptance
Metaverse
technology.
Design/methodology/approach
Using
a
quantitative
approach
to
examine
relationships
between
targeted
factors,
this
employs
structural
equation
modeling
(SEM)
based
technology
model
extended
with
variables
related
privacy,
trust
product
innovation.
The
data
were
collected
survey
distributed
representative
sample
Gen
Z
individuals.
Findings
results
reveal
that
perception
positively
influences
attitudes
toward
using
behavioral
intention
use
it.
However,
while
risk
is
found
significantly
influence
it
does
not
affect
or
Metaverse.
Practical
implications
provide
useful
insights
for
enterprises,
raising
considerations
maximize
innovative
potential
in
current
business
ecosystem.
understanding
can
help
enterprises
better
adapt
management
practices
so
as
effectively
engage
demographic,
ensuring
successful
adoption
technologies.
Originality/value
among
first
empirical
investigations
which
an
emerging
increasingly
important
area.
International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: July 13, 2024
Purpose
The
Metaverse
is
rapidly
reshaping
the
understanding
of
tourism,
yet
public
perception
this
new
domain
remains
largely
uncharted
empirically.
This
paper
aims
to
build
on
technology
acceptance
model
(TAM)
and
diffusion
innovations
theory
(DIT)
fill
gap,
offering
crucial
insights
that
could
inform
scholars
practitioners
in
both
tourism
sectors.
Design/methodology/approach
Using
a
big-data
approach,
authors
applied
machine
learning
scrape
comments
made
by
social
media
users
recent
popular
posts
or
videos
related
from
three
prominent
platforms.
cleaning
process
narrowed
down
15,461
2,650,
which
were
then
analysed
using
thematic,
emotion
sentiment
analysis
techniques.
Findings
thematic
revealed
virtual
evokes
complex
range
beliefs.
While
many
express
awe
excitement
toward
its
immersive
capabilities,
others
remain
sceptical
about
authenticity
compared
physical
travel.
Additional
themes
show
people
draw
comparisons
real-world
discuss
technology’s
role
note
educational
value
novelty.
However,
some
raise
concerns
potential
societal
harms,
exploitation
mental
health
impacts.
Sentiment
found
over
half
positive,
though
negative.
Emotion
showed
contentment,
happiness
as
most
frequent,
sadness,
worry
loneliness
also
featured.
Overall,
perceptions
encompass
enthusiasm
substantial
ambivalence.
Originality/value
To
best
authors’
knowledge,
study
one
first
comprehensively
analyse
discussions
tourism.
It
takes
TAM
Rogers’s
DIT
step
further
provides
fresh
into
how
these
theories
can
be
employed
emerging
field
conceptual
multidimensional
factors
shaping
beliefs
thus
informing
scholarly
research
interaction
regarding
In
addition,
results
help
providers,
platforms
marketers
address
salient
sentiments/attitudes
developing
marketing
offerings,
experiences
communications.
Over
time,
methodology
used
track
evolving
Current Issues in Tourism,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 17
Published: Jan. 13, 2025
The
global
tourism
industry
is
experiencing
extensive
revolutions
not
only
due
to
the
COVID-19
outbreak
but
also
cutting-edge
technologies,
including
metaverse
(MV).
This
can
benefit
from
advances
of
this
technology
respond
challenges.
Therefore,
we
develop
a
metaverse-based
model
that
investigates
impact
consumer's
experience
with
MV
system,
MV-mediated-interaction
and
MV-mediated-immersion
on
engagement
its
consequent
influence
satisfaction
behavioural
intentions
physically
visit
destination
(BIPVD),
employing
stimulus-organism-response
perspective.
We
collected
data
212
respondents,
who
were
users
differing
applications,
tested
through
PLS-SEM.
First,
findings
indicate
positive
effect
system
satisfaction.
Second,
results
confirm
significant
MV-mediated
interaction
engagement.
Third,
revealed
immersion
BIPVD.
Fourth,
suggest
strong
Finally,
support
MV-engagement's
mediating
role
in
predicting
conclude
by
drawing
key
theoretical/practical
implications.
Journal of Tourism Futures,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 30, 2025
Purpose
This
study
performs
a
science
mapping
approach
based
on
bibliometric
analysis
of
the
metaverse
and
its
associated
technology
in
tourism
hospitality.
As
an
immersive
technology,
has
penetrated
various
segments
human
life
business
activities.
digital
transformation
phenomenon
also
hospitality
mixed
reality,
comprising
virtual,
augmented
extended
reality.
Design/methodology/approach
The
knowledge
structure
past
future
trends
sector’s
application
is
analyzed
to
present
topological
temporal
by
approach.
Findings
show
that
current
emerging
are
related
mobilities,
cultural
heritage
tourism,
landscape
motivation
adopt
virtual
At
same
time,
suggest
three
themes
industry
through
metaverse:
exploration,
adoption
tourism.
Research
limitations/implications
Metaverse
will
continue
impacting
services
product
offerings.
Stakeholders
players
sector
need
adapt
development
stay
competitive
relevant
today’s
environment.
Originality/value
Through
approach,
this
offers
crucial
structural
understanding
phenomenon.
Current Issues in Tourism,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 21
Published: March 10, 2025
Metaverse
technology
has
the
potential
to
revolutionise
way
we
travel,
experience
places,
and
engage
with
tourism
establishments.
However,
due
its
early
development
stage,
individuals
tend
resist
adoption
of
this
new
technology.
In
regard,
study
aims
understand
factors
that
can
impact
individuals'
intention
adopt
metaverse
in
hospitality
sector.
Drawing
on
Behavioural
Reasoning
Theory
(BRT),
employed
PLS-SEM
analyse
innovation
resistance
impacting
adoption.
The
framework
was
analysed
using
a
representative
sample
422
who
have
experienced
findings
suggest
'reasons
for'
significant
attitudes,
which
further
impacts
their
towards
results
also
confirmed
social
mimetism
'reason
for
adoption'
against
This
is
an
attempt
employ
BRT
field
outlines
significance
cognitive
reasoning
decision-making
process.
European Journal of Innovation Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 16, 2025
Purpose
This
research
explores
the
evolving
role
of
brand
packaging
within
Metaverse,
examining
how
digital
and
augmented
realities
reshape
design,
consumer
interaction,
strategy,
operations
management.
Design/methodology/approach
The
study
employs
a
two-stage
mixed-method
approach.
In
first
stage,
three
focus
group
discussions
were
conducted
with
different
audiences
–
experts,
students,
gamers
to
gather
qualitative
insights.
These
insights
informed
second
quantitative
discrete
choice
experiment
(DCE)
designed
identify
key
factors
preferences
regarding
in
Metaverse.
Findings
findings
highlight
significance
interactivity
immersive
unboxing
experiences
Metaverse
strategies.
While
there
is
notable
interest
integrating
virtual
physical
through
reality
product
redemption,
elements
such
as
high
graphic
quality
accurate
twins
are
less
prioritized.
Additionally,
sustainability
seen
critical
concern
environments
compared
contexts.
Originality/value
offers
novel
perspective
on
future
by
It
provides
strategic
framework
for
managers
navigate
this
emerging
ecosystem,
revealing
unique
opportunities
challenges
associated
packaging.
