Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention
Current Issues in Tourism,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 18
Published: Nov. 22, 2024
Incorporating
dialects
into
chatbot
interactions
is
crucial
for
building
stronger
connections
with
users
and
promoting
value
co-creation,
especially
in
contexts
where
personalisation
prioritised.
This
study
draws
on
social
cognitive
theory,
presence
identity
theory
to
investigate
how
the
language
form
used
by
chatbots
affects
individuals'
co-creation
intention.
Across
four
distinct
experiments,
we
find
that
dialects,
as
opposed
standard
language,
considerably
enhance
users'
impact
driven
heightened
perceived
warmth,
competence,
presence.
Furthermore,
emphasises
differing
effects
based
group
membership,
showing
dialect
usage
positively
influences
presence,
intention,
but
only
within
in-group
contexts.
These
results
point
out
power
of
cultural
markers
human-AI
interactions,
offering
valuable
insights
designing
more
engaging
culturally
resonant
chatbots.
Language: Английский
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement
Journal of Travel & Tourism Marketing,
Journal Year:
2024,
Volume and Issue:
42(1), P. 133 - 159
Published: Dec. 12, 2024
Tourism
live
streaming
(TLS)
empowers
streamers
to
act
with
destinations,
viewers,
and
products,
namely
TLS
affordance.
Underpinning
the
technology
affordance
theory,
this
study
unravels
impact
of
affordances
on
engagement
viewers
by
conducting
an
online
survey.
The
results
show
that
(1)
have
double-edged
effects
destination
brand
viewer
engagement;
(2)
product
involvement
moderates
Inverted
U-shaped
(U-shaped)
visibility
(guidance
shopping)
memorable
experiences
(consumer
skepticism).
This
provides
theoretical
practical
implications
for
managers,
streamers,
manufacturers
in
optimizing
efficiency
affordances.
Language: Английский