Tell me why: The impact of mindful sharenting explanations by momfluencers: An experimental study with mothers

New Media & Society, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

Given the number of identified risks associated with influencer sharenting, momfluencers are increasingly adopting a more mindful approach to sharing information about their children online. Prior qualitative research suggests that followers respond positively towards these sharenting practices, especially when motives communicated. However, there is lack experimental exploration into this finding and its potential explanations. Therefore, drawing upon theoretical insights regarding self-disclosure self-determination theory, study 176 mothers seeks investigate impact providing an explanation proposing need for relatedness empathy as mediators. The findings reveal disclose motives, significantly enhances follower engagement, admiration, evaluation momfluencer. This effect fully explained by empathy, partly relatedness. emphasizes importance transparency provides strategies balance privacy protection benefits sharenting.

Language: Английский

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Constructing a Mothers’ Culture : Affective Bargains in Branding Discourses

Sociology, Journal Year: 2025, Volume and Issue: unknown

Published: April 4, 2025

The fantasy of traditional motherhood, according to which women find fulfilment through family care, still dominates market texts. However, there is increasing acknowledgement motherhood’s difficulties, often in the very same This tension not immediately understandable; neither are its political and economic implications. We propose an explanation by deploying a Berlantian framework analyse new media presence five brands targeting UK mothers. identify mothers’ culture : where difficulties organised incessantly. argue that simultaneously validates power achieve good life provides therapeutic explanations tactics retain optimism when lived experiences become too far removed from life. Combined, these mechanisms absorb motherhood way protects promises fulfilment. prevents questioning system norms effectively blocks this

Language: Английский

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Do Parent Influencers Neglect or Abuse Their Children? A Document Analysis

Journal of Interpersonal Violence, Journal Year: 2025, Volume and Issue: unknown

Published: May 8, 2025

For parents, influencer marketing has become a primary profession and income source. Parents share highly personal images of their underage children. In these posts, the privacy rights children can sometimes be overlooked. The aim this study was to identify situations in which posts made by parent influencers about may negatively affect them. This analyzed 2,597 shared over 6-month period 29 on Instagram 2024, using qualitative content analysis method. related categorized Social Media Content Evaluation system developed research team. total number followers 16,578,279. Posts that featured children’s received approximately twice as many likes those did not. Four themes were identified from featuring children; child earn income, ignoring privacy, disclosing information child’s temperament or disposition, tendency use posts. There is risk misuse involving influencers. It stated increase digital footprint, stronger measures should taken protect context.

Language: Английский

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Children making big money: The implications of Kidfluencing as new form of child labor

Journal of Children and Media, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 8

Published: Sept. 24, 2024

Language: Английский

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Perils of Influencer Sharenting: Understanding the Risks and Implications

Published: Jan. 1, 2024

Language: Английский

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Sharing Cute Faces as a New Revenue Model: Conceptualisation of the Influencer Sharenting Phenomena

Published: Jan. 1, 2024

Language: Английский

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