The Relationship Between Food Experiences, Attitude, Food Destination Image, and Revisit Intention: The Moderating Role of Food Culture

Journal of Quality Assurance in Hospitality & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: Jan. 5, 2025

This study examines the impact of food experiences, attitudes toward local food, and destination image on tourists' revisit intention, focusing moderating role culture. Drawing upon Theory Planned Behavior (TPB), investigates these variables' underlying mechanisms relationships. Convenient sampling was employed to collect data from 526 Vietnamese tourists. The findings show that positive experiences influence image. Attitudes in turn, affect both intention. Additionally, is positively correlated with highlights mediating relationship between Food culture moderates relationships as well These have implications for theoretical, marketing, management.

Language: Английский

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The impact of green knowledge and sustainability on green travel intentions through the lens of theory of reasoned goal pursuit

Tourism Review, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 8, 2024

Purpose The purpose of this study is to investigate the factors influencing green travel intentions within tourism sector. By examining moderating effect knowledge theory reasoned goal pursuit (TRGP) framework, research aims enhance understanding decision-making and contribute development strategies that promote sustainable practices in Vietnam beyond. Design/methodology/approach Drawing upon TRGP, a conceptual framework developed understand relationships among active procurement goals, approval attitudes toward travel, subject norms, motivation, perceived behavioral control intention. adopts quantitative design collects data from sample 544 Vietnamese tourists through survey instrument. Findings between TRGP variables are discovered confirmed context ecotourism. Furthermore, roles also investigated, directly contributing lens TRGP. Research limitations/implications study's exploration intention role contributes theoretical frameworks underscores significance environmental education fostering behaviors. Stakeholders sector can benefit practical insights by focusing on eco-friendly accommodations responsible tour packages. Leveraging social influence educational campaigns may further encourage tourists, enhancing their inclination environmentally conscious Originality/value importance interventions target goal-oriented factors, positive attitudes, molding These provide foundation for stakeholders tailor such as programs supportive policies effectively.

Language: Английский

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Festival Travel Motivation, Destination Image, Attitude, and Behavior: The Role of Festival Identity in Vietnam

Journal of Quality Assurance in Hospitality & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: Feb. 13, 2025

This study examines the relationship between festival travel motivation, destination image, attitude toward festivals in tourism, and behavior within tourism context Vietnam. It also explores moderating influence of identity on these relationships. Grounded theory planned behavior, engaged 531 Vietnamese participants to investigate relationships various constructs tourism. The findings reveal significant variables, except motivation intention. Furthermore, does moderate intention, as well image These contribute understanding Vietnam provide insights for stakeholders enhance experiences promote desired behavior.

Language: Английский

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The relationship between film, eco, and food destination images, tourist’s attitude, memorability of a previous travel experience, and behavioral intention

Journal of Policy Research in Tourism Leisure and Events, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: March 6, 2025

This study examines the relationships among film, eco, and food destination images, tourists' attitudes, memorability of previous travel experiences, behavioral intention in Phu Yen Province, Vietnam. Utilizing theory planned behavior, data were collected through online questionnaires distributed via popular social media platforms, such as Zalo Facebook, targeting 378 Vietnamese tourists who had previously traveled to Yen. The research model was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. Results indicate that images significantly influence attitudes toward intentions. Film also enhance past experiences. Tourists' a experience play mediating factors. findings enrich understanding marketing strategies highlight importance diverse image components enhancing tourist loyalty.

Language: Английский

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Adventure tourism experiences of young Vietnamese travelers: perspectives on social media, safety, tour preferences or do-it-yourself

Journal of Sport & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: March 25, 2025

Language: Английский

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Future Time Perspective, Eco‐Destination Image, Environmental Concern, Ecotourism Behavioral Intention in Vietnamese Ecotourists: The Moderating Role of Environmental Knowledge

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(2)

Published: March 1, 2025

ABSTRACT This study employs the Theory of Planned Behavior (TPB) to examine associations between future time perspective (FTP), eco‐destination image, environmental concern, and ecotourism behavioral intention while investigating moderating effect knowledge. The topic's importance is underscored by growing global focus on sustainable tourism practices need address perception in ecotourism. Despite existing research, gaps remain understanding specific drivers intentions among Vietnamese ecotourists, particularly about Data were gathered from 619 experienced eco‐tourists through social media platforms such as Facebook Zalo. Results indicate that FTP, concern significantly influence intention, confirming TPB's applicability this context. Additionally, knowledge was found play a vital role. These findings provide valuable insights for marketers policy developers, emphasizing enhance promote more practices.

Language: Английский

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Pandemi Sonrası Yeşil Otel Araştırmaları: Sistematik Literatür Taraması

Journal of Hospitality and Tourism Issues, Journal Year: 2025, Volume and Issue: 7(1)

Published: April 26, 2025

Bu çalışma, pandemi sonrasında artan sürdürülebilirlik algısına paralel olarak önem kazanan Yeşil Oteller (Green Hotels) kavramını konu almış ve 2020-2024 yılları arasında yayınlanmış akademik literatürü sistematik bir şekilde incelemiştir. PRISMA protokolü kullanılarak SCOPUS WOS veri tabanlarından çalışmaya dahil edilen toplam 87 makale, TCM (Teori-Bağlam-Yöntem) ADO (Öncüller-Kararlar-Sonuçlar) çerçeveleri sentezlenmiştir. Araştırma kapsamında ile ilgili mevcut bilgi birikimi özetlenmiş, teorik pratik çıkarımlar geliştirilmiş son gelecekte yapılabilecek araştırmalar öneriler sunulmuştur. Özetle elde sonuçlar, çevresel algısının artışında yeşil otellerin yükselen öneminin rol oynadığını göstermiştir. Planlı Davranış Teorisi, Tüketici Davranışı Teorisi gibi teorilerin, tüketicilerin otel tercihlerini açıklamada sıklıkla başvurulan kuramlar olduğu saptanmıştır. sertifikaların tüketici güvenini artırdığı çevrim içi yorumların tercihleri üzerinde etkili önemle vurgulanmaktadır.

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The moderating role of e‐word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(4)

Published: July 1, 2024

Abstract By adopting stimulus‐organism‐response theory, this study aims to investigate the role of destination source credibility, awareness, attachment, travel motivation, and e‐word mouth (e‐WOM) in shaping audiences' intentions visit locations depicted movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight significant influence credibility motivation further impacting intention. Additionally, reveals effects attachment Notably, e‐WOM moderates relationships between intention, provides theoretical practical implications, offering insights suggestions for future research field.

Language: Английский

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Adapting VBN model and VIP model into ecotourism intention: A case study of cat Tien National Park, Vietnam

International Journal of Geoheritage and Parks, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 1, 2024

Language: Английский

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