Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour DOI
Linh T.M. Doan, Mizan Rahman, Xuan Vinh Vo

et al.

Journal of Chinese Economic and Business Studies, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 24

Published: Oct. 15, 2024

Cashless payments are becoming increasingly common and potentially cause relevant overconsumption issues, a key concern in Sustainable Development Goal 12 (United Nations 2015). This study explores the impact of this phenomenon proposes measures to address it. Insights from 498 e-commerce shoppers analysed SEM reveals positive relationship between cashless impulsive buying (β = 0.23). However, mindfulness significantly reduces tendencies –0.55) moderates influence on behaviour. These findings contribute consumer behaviour literature by highlighting how can curb buying, thereby promoting sustainable consumption. The research provides actionable insights for policymakers marketers aiming foster responsible practices digital age, aligning with global sustainability efforts.

Language: Английский

Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour DOI
Linh T.M. Doan, Mizan Rahman, Xuan Vinh Vo

et al.

Journal of Chinese Economic and Business Studies, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 24

Published: Oct. 15, 2024

Cashless payments are becoming increasingly common and potentially cause relevant overconsumption issues, a key concern in Sustainable Development Goal 12 (United Nations 2015). This study explores the impact of this phenomenon proposes measures to address it. Insights from 498 e-commerce shoppers analysed SEM reveals positive relationship between cashless impulsive buying (β = 0.23). However, mindfulness significantly reduces tendencies –0.55) moderates influence on behaviour. These findings contribute consumer behaviour literature by highlighting how can curb buying, thereby promoting sustainable consumption. The research provides actionable insights for policymakers marketers aiming foster responsible practices digital age, aligning with global sustainability efforts.

Language: Английский

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