Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations DOI
Kian Yeik Koay, Chee Wei Cheah

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: April 26, 2025

Purpose This study aims to examine the factors influencing consumers intentions purchase second-hand clothing, focusing on aesthetic risk, financial functional psychological risk and sanitary across four generations: Generation Z (Gen Z), Y Y), X X) Baby Boomers. Design/methodology/approach A survey method was employed test proposed hypotheses. Data were collected from a total of 555 participants generational groups = 93, Gen 163, 168 Boomers 131) in United States through Prolific. Findings The results indicate that are significant among Z. For Y, only has negative influence intentions. X, Finally, for Boomers, affecting Originality/value is first compare how different affect consumers’ clothing distinct generations. findings provide valuable insights practitioners develop targeted marketing strategies tailored each generation, encouraging them clothing.

Language: Английский

Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations DOI
Kian Yeik Koay, Chee Wei Cheah

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: April 26, 2025

Purpose This study aims to examine the factors influencing consumers intentions purchase second-hand clothing, focusing on aesthetic risk, financial functional psychological risk and sanitary across four generations: Generation Z (Gen Z), Y Y), X X) Baby Boomers. Design/methodology/approach A survey method was employed test proposed hypotheses. Data were collected from a total of 555 participants generational groups = 93, Gen 163, 168 Boomers 131) in United States through Prolific. Findings The results indicate that are significant among Z. For Y, only has negative influence intentions. X, Finally, for Boomers, affecting Originality/value is first compare how different affect consumers’ clothing distinct generations. findings provide valuable insights practitioners develop targeted marketing strategies tailored each generation, encouraging them clothing.

Language: Английский

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