Exploring Human Perception in Interactive Digital Advertising: A Genetic-Kansei Engineering Approach with Human-AI Collaboration DOI
Danni Chang,

Luyao Wang,

Yan Xiang

et al.

Knowledge-Based Systems, Journal Year: 2025, Volume and Issue: unknown, P. 113072 - 113072

Published: Jan. 1, 2025

Language: Английский

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry DOI Creative Commons
Ying Chen, Catherine Prentice, Scott Weaven

et al.

Frontiers in Psychology, Journal Year: 2022, Volume and Issue: 13

Published: Aug. 4, 2022

Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention home-sharing economy. Drawing on revised stimulus organism response model transfer theory, this paper examines how hosts platforms affects relationships, manifested engagement loyalty. As artificial intelligence (AI) extensively utilized within to facilitate business operations enhance experience, study also influence AI other related outcomes. The research was undertaken China, with respondents who had used platforms. Results from structural equation modeling show that a significant positive relationship Customer mediates between loyalty, while may have negative moderating effect host contributes marketing, sharing economy research. work implications for practitioners offering suggestions develop marketing strategies growth sustainability.

Language: Английский

Citations

38

Consumers’ untrust and behavioral intentions in the backdrop of hotel booking attributes DOI
Naeem Akhtar, Umar Iqbal Siddiqi, Tahir Islam

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2022, Volume and Issue: 34(5), P. 2026 - 2047

Published: March 16, 2022

Purpose The study aims to investigate how hotel booking attributes (i.e. perceived privacy, certification and assurance) engender consumers’ untrust consequent behavioral intentions altruistic behavior trusting intentions). It also unveils the role of performance as a moderator between untrust. Design/methodology/approach Data were collected through an online platform by engaging 454 Chinese respondents. SPSS 25.0 AMOS 24.0 (structural equation modeling) used for data analysis interpretation. Findings Results demonstrate that positively substantiate which, in turn, develops negative intentions. Moreover, attribute experience significantly moderates relationships Notably, insignificantly influences association assurance Research limitations/implications This context examined domestic travelers nonbranded industry. Notwithstanding its limitations, findings help hospitality tourism firms, en bloc, manage their review websites explicitly disclosing policies regarding customers’ privacy assurance, winning trust third-party employing scientists develop algorithms sieve fake information proactively. Originality/value original conceptual framework using model this research. Our add research on consumer behavior, processing, service management suggest practical implications firms.

Language: Английский

Citations

33

What drives customer engagement after a service failure? The moderating role of customer trust DOI
Andreawan Honora, Wen‐Hai Chih, Jaime Ortiz

et al.

International Journal of Consumer Studies, Journal Year: 2023, Volume and Issue: 47(5), P. 1714 - 1732

Published: April 12, 2023

Abstract This study investigated the relationships between complaint handling, customer experience, and engagement, as well moderating effect of trust prior to a service failure. The results were obtained from 320 Indonesian consumers courier, express, parcel services. Favourable employee behaviour was found be most effective handling effort that influenced followed by organizational procedures then compensation, indicating positive experience led engagement. Additionally, this revealed higher levels failure reduced effects efforts on experience. finding suggests customers with in firm are less sensitive firm's recovery efforts. article contributes literature engagement contexts, especially developing countries. It examines influential dimensions for predicting following failures. Furthermore, is one first explore role literature.

Language: Английский

Citations

22

Effect of value co-creation on customer satisfaction: the mediating role of brand equity DOI

Oscar Luis González-Mansilla,

Antoni Serra Cantallops, Gloria Berenguer Contrí

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(2), P. 242 - 263

Published: Jan. 6, 2023

Value co-creation (VCC) appears as one of the key trends in marketing and management to reactivate connection with customers. The main objective this study is analyze chain direct effects: VCC -> Brand Equity (BE) Customer Satisfaction (SAT). Furthermore, research attempts assess whether, effects, there may be an interaction between both antecedent variables (VCC BE) that enhances understanding satisfaction, contrast overall model for two segments: customers who booked hotel through a traditional offline travel agency versus online. tested using PLS technique. Data was collected from 575 four-star hotels Majorca (Spain). Results reinforce importance branding strategies while showing channel distribution partially moderates relationships. Theoretical contribution managerial implications are discussed.

Language: Английский

Citations

20

Willingness to participate in virtual reality technologies: Public adoption and policy perspectives for marine conservation DOI
Le Yi Koh, Min Wu, Xueqin Wang

et al.

Journal of Environmental Management, Journal Year: 2023, Volume and Issue: 334, P. 117480 - 117480

Published: Feb. 10, 2023

Language: Английский

Citations

19

How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China DOI
Feng Lin, Kisang Ryu

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(5), P. 434 - 451

Published: June 13, 2023

ABSTRACTUsing partial least squares-structural equation modeling and Hayes PROCESS Macros, this study posits that product design triggers loyalty museum visit intention. The findings suggest (1) Aesthetics positively affect enjoyment in product-human interaction satisfaction; (2) Symbolism affects satisfaction brand love; (3) Enjoyment mediates the effect of aesthetics on repurchase intention eWOM; (4) Satisfaction path from to intention; (5) Brand love links among symbolism, loyalty, intention.KEYWORDS: Museum productproduct designaestheticssymbolismenjoymentsatisfactionbrand loveproduct loyaltyvisit intentiontourism marketing Disclosure statementNo potential conflict interest was reported by author(s).

Language: Английский

Citations

17

Human vs. AI: can ChatGPT improve tourism product descriptions? DOI
Daniel Guttentag, Stephen W. Litvin, Rafael Teixeira

et al.

Current Issues in Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 17

Published: Sept. 13, 2024

Language: Английский

Citations

5

Online Reservation Intention of Tourist Attractions in the COVID-19 Context: An Extended Technology Acceptance Model DOI Open Access
Yuzong Zhao, Hui Wang, Zhen Guo

et al.

Sustainability, Journal Year: 2022, Volume and Issue: 14(16), P. 10395 - 10395

Published: Aug. 21, 2022

Travel reservation is an important way to improve tourist experiences and digitally manage attractions in the COVID-19 context. However, few studies have focused on online intentions of its influencing factors. Based theory technology acceptance model (TAM), two variables (perceived risk government policy) are introduced expand theoretical model. This study investigates influence subjective norms, policy, perceived usefulness, ease use, attractions. An survey was conducted China, 255 questionnaires were collected. The data analysed using SPSS 26.0 AMOS 28.0 construct a structural equation modelling analyse path. findings show that (1) norms no significant impact behaviours under voluntary situations; (2) usefulness positively affects tourists’ intention; (3) has negative intention, policy main factor affecting intentions. These enhance understanding extend TAM theory. From practice perspective, attraction operators should continue strengthen construction system, experiences, reduce tourists, other stakeholders such as cooperation, promote create good atmosphere.

Language: Английский

Citations

22

Harms of inconsistency: The impact of user-generated and marketing-generated photos on hotel booking intentions DOI
Shan Zhang, Weifang Liu, Tingting Zhang

et al.

Tourism Management Perspectives, Journal Year: 2024, Volume and Issue: 51, P. 101249 - 101249

Published: March 1, 2024

Language: Английский

Citations

4

How Social Presence Affects Potential Tourists’ Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths DOI

Xueting Hong,

Hongmei Zhang, Wenxiu Wu

et al.

Journal of Quality Assurance in Hospitality & Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 24

Published: July 14, 2024

Language: Английский

Citations

4