Economic Aspects of Sustainable Development: Eco-Branding in Manufacturing Enterprises from Kazakhstan DOI Open Access
Л. М. Давиденко, А. А. Титков, Nurzhanat Sherimova

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 17(1), P. 36 - 36

Published: Dec. 25, 2024

Economic science provides a rich methodological toolkit for sustainable development combined with the principles of circular economy and green marketing. The practical adaptation set assessment tools helped realisation goal this study in form systematisation interaction factors between economic growth environmental branding industrial companies Republic Kazakhstan. Descriptive models were used to assess technological state enterprises analyse effectiveness capital investments implementation technology projects social investments. In course research population’s requests manufacturers products, it was found out that requirements characteristics finished products have increased, price ecological is concern. Producers end consumers can be brought closer together through eco-branding, creation special platforms integration participants. To unlock reserves growth, proposed investment flows participation should intensified order increase eco-cultural transformation eco-consumers new generation.

Language: Английский

Corporate good deed and service failure: does being good lead to forgiveness? DOI Creative Commons

Chia Yen Yang,

Fandy Tjiptono, Christina Kwai Choi Lee

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: 33(8), P. 1040 - 1070

Published: June 21, 2024

While Corporate Social Responsibility (CSR) has a positive influence on transactional outcomes following service failure in the hospitality industry, little is known about its consumer forgiveness, particularly relating to individual differences subjective interpretations and perceptions. We investigate how different (abstract concrete mind-sets, i.e. construal level) perceptions (i.e. warmth competence) shape effects of CSR forgiveness. Through three studies involving scenarios, we find that effectively induces with stronger effect observed among those an abstract mind-set high-level construal) due their judgment. These findings underscore importance influencing forgiveness mitigating negative failure, especially situations where recovery compensation not feasible.

Language: Английский

Citations

4
Wake up green power: experimental research on how hotel biophilic design nudges green customer citizenship behaviour DOI Creative Commons
Xiaoyu Wang, Xin Li,

Zhiyan Wang

et al.

Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 19

Published: Jan. 27, 2025

Language: Английский

Citations

0
Examining the impact of factors on sustainable tourism practices: an empirical study in the Indian context DOI Creative Commons
Sunidhi Naik, Ruby Chanda

Cogent Social Sciences, Journal Year: 2025, Volume and Issue: 11(1)

Published: Feb. 5, 2025

Language: Английский

Citations

0
How hotel eco-labels can be powerful nudges: An evaluability perspective DOI
Xinyue Ni, Hui Li, Dan Wang

et al.

Tourism Management, Journal Year: 2025, Volume and Issue: 110, P. 105191 - 105191

Published: March 28, 2025

Language: Английский

Citations

0
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness DOI
Dung Minh Nguyen,

Albert Jing-Fuh Yang

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: May 24, 2025

Language: Английский

Citations

0
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours DOI
Man Lai Cheung, Wilson K.S. Leung, Man Kit Chang

et al.

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 42(2), P. 444 - 469

Published: Oct. 3, 2024

Abstract This research explores how green social media influencers affect consumers’ electronic word‐of‐mouth behaviour regarding products by developing cohesive relationships. Grounded in capital theory and relational cohesion theory, this study aims to understand can build relationships with their followers the subsequent effects of these using a mixed‐method design. The quantitative (Study 1) uses sample 471 users who follow interact at least one influencer employs partial squares structural equation modelling analyse data. results show that influencers’ cognitive significantly trigger interaction frequency, which, turn, evokes positive mood reduces uncertainty. process fosters drives about products. also examines gender moderates impact on frequency its behaviours. qualitative 2) corroborates provides complementary findings, enhancing understanding use develop consumers drive significant insights into improve effectiveness promoting through capital.

Language: Английский

Citations

2
Investigating the Critical Factors That Shape Customers’ pro-environmental behavior in luxury hotels DOI
Sita Mishra, Sheetal Jain, Vibha Arora

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 29

Published: Dec. 4, 2024

In the last few years, there has been a shift in consumer behavior toward companies adopting sustainability practices, but luxury hoteliers have not proactive such practices. This research investigates critical factors that impact consumers' pro-environmental consumption hotels. Study 1, data was collected using projective techniques (n = 46), and 2, an online questionnaire-based survey 272) conducted with users of Broadly, results 1 indicate consumers associate sustainable hotels environment-friendly prefer them over others to experience guilt-free consumption. The 2 show values their behavior, both directly indirectly through self-identity, psychological ownership, environmental certification, marketer-generated content. study contributes literature by identifying key impacting ownership cue utilization theories hospitality field.

Language: Английский

Citations

2
Achieving Sustainability via Marketing Communication in the Era of Social and Technological Changes DOI
Jana Majerová, Ján Višňovský

IntechOpen eBooks, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 10, 2024

The plurality that characterises postmodern society calls for a much more coherent reflection on socio-economic trends and challenges than was the case in past. It has become necessary all fields to take account of individual facts against background broad socio-scientific overlaps. This also applies achievement objectives sustainable development society. Thus, aim chapter becomes conceptualisation postulates social responsibility context current use media marketing communication framed by specificities contemporary digital Methodologically, paper is based implementation basic methods formal logic method scientific excerption. been found out potential incorporation new scope communicating favour achieving goals high not only B2C but B2B markets. Also, phenomenon green influencers importance authentic pro-socially responsible content socially companies have identified.

Language: Английский

Citations

0
Economic Aspects of Sustainable Development: Eco-Branding in Manufacturing Enterprises from Kazakhstan DOI Open Access
Л. М. Давиденко, А. А. Титков, Nurzhanat Sherimova

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 17(1), P. 36 - 36

Published: Dec. 25, 2024

Economic science provides a rich methodological toolkit for sustainable development combined with the principles of circular economy and green marketing. The practical adaptation set assessment tools helped realisation goal this study in form systematisation interaction factors between economic growth environmental branding industrial companies Republic Kazakhstan. Descriptive models were used to assess technological state enterprises analyse effectiveness capital investments implementation technology projects social investments. In course research population’s requests manufacturers products, it was found out that requirements characteristics finished products have increased, price ecological is concern. Producers end consumers can be brought closer together through eco-branding, creation special platforms integration participants. To unlock reserves growth, proposed investment flows participation should intensified order increase eco-cultural transformation eco-consumers new generation.

Language: Английский

Citations

0