Innovation and Technology in Hospitality Industry: A Qualitative Exploration DOI Creative Commons
Aslı Ersoy

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Journal Year: 2024, Volume and Issue: 65, P. 35 - 53

Published: Aug. 8, 2024

Innovation is a concept that plays crucial role in the success of hospitality industry and provides many positive organizational outcomes. The technological innovation has attracted great attention, especially due to widespread impact emerging technologies on organizations. purpose this study identify strategies challenges successful practices industry. 17 professionals worldwide, selected through convenience sampling, constitute participant profile study. current study, based qualitative research design, used text analysis patterns data set. QSR NVivo 10 software was major themes from transcripts. As result analysis, 4 were identified, namely setting strategic direction, culture innovation, alignment collaboration partnerships, lack understanding technology, overload, failure meet user needs speed change, which pose obstacles This contributes literature by providing an in-depth evaluation process approaching topic holistically.

Language: Английский

Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions DOI
Doğan Gürsoy, Gözdegül Başer, G. Christina

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: Feb. 14, 2025

Language: Английский

Citations

1
Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations DOI
Beatriz Casais,

Tiago Coelho,

Marco Escadas

et al.

Tourism Review, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose This paper aims to analyse the effect of vision, hearing and haptics on tourism metaverse previews pre-experiences compares effects intention visit. Design/methodology/approach A sample 172 individuals answered an online survey about their previous interaction with – 104 had previews, 68 pre-experiences. Then, a case study pre-experience was analysed strengthen further understand quantitative study. Findings While vision are significant in only contribute obtaining sense presence pre-experiences, although potential hearing. Tourism have stronger positive impact visit destination than previews. Practical implications Practitioners should integrate despite costs involved, because immersive has intentions However, dependence sensorial stimuli growth may limit advantages as alternative for impaired tourists reduce overtourism. Originality/value clarifies different that each sensory stimulus presence, depending levels immersiveness, requiring congruence. The value is highlighted evidence strengthening

Language: Английский

Citations

0
Promoting sustainable hospitality: examining the impact of voice assistant recommendations on customer engagement in pre-travel decision-making: moderating effects of use purpose and cultural orientation DOI Creative Commons
Han-Ling Jiang,

Lin-Hua Lu,

Tsunwai Wesley Yuen

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 39

Published: March 26, 2025

Language: Английский

Citations

0
Artificial intelligence (AI) technology, its applications and the use of AI powered devices in hospitality service experience creation and delivery DOI
Doğan Gürsoy

International Journal of Hospitality Management, Journal Year: 2025, Volume and Issue: unknown, P. 104212 - 104212

Published: March 1, 2025

Language: Английский

Citations

0
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction DOI
Khuram Shahzad, Faisal Shahzad, Bilal Ahmad

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 22

Published: April 30, 2025

Language: Английский

Citations

0
Immersive stays in virtual hotels: The effect of experiences in metaverse hotels on customer responses DOI
Ou Li, Shi Yan, Da Qian

et al.

International Journal of Hospitality Management, Journal Year: 2025, Volume and Issue: 130, P. 104247 - 104247

Published: May 9, 2025

Language: Английский

Citations

0
Branding tourism destinations in the metaverse: insights from professionals and researchers DOI
Shiva Ezzatian,

Mohammad Taghi Toghrayee,

Neda Torabi Farsani

et al.

Journal of Tourism Futures, Journal Year: 2025, Volume and Issue: unknown

Published: May 15, 2025

Purpose Having a brand has great impact on the success of destination or tourism business. The metaverse introduced new opportunities for marketing, playing key role in branding. By offering interactive, immersive, and three-dimensional experiences, it strengthens connections with tourists, enhancing their loyalty to brand. In competitive industry, destinations that establish strong presence virtual space are more likely succeed future. Metaverse tourism, its ability provide preview travel creates advantage adopt it. This technology increases tourist engagement destination, satisfaction loyalty. As result, consider components branding will secure larger share market. major objective this paper is explore metaverse. Design/methodology/approach A qualitative method (triangulation themed analysis using MAXQDA software) was used Metaverse. Initially, research, related articles podcasts field were applied. next step, data collected through semi-structured interview experts information communications (ICT), Purposive sampling gather data. To enhance richness research findings, netnography also employed. Findings findings indicate includes 13 main themes such as infrastructure, laws ethical principles, hyper-personalized, type experience (Immersion), available attractions local community (Avatars), fame advertising, gamification, innovation, beyond limits, sustainability, imagination, Influence. Utilizing these resulted development comprehensive strategy Practical implications today’s highly adapting technological changes promoting digital spaces like essential success. focusing identified study, managers can create real-world by demo tour an advertisement, which serves one components, helping travelers make informed lower-risk decisions. approach enhances customer Effective application enable market reinforce edge both markets. Originality/value originality understand extend literature review marketing. addition, identification provides valuable insights organizations authorities aspects require special attention when paying they purposefully promote showcase metaverse, attract increase revenue.

Language: Английский

Citations

0
Behavioral Intentions in Metaverse Tourism: An Extended Technology Acceptance Model with Flow Theory DOI Creative Commons
Qi Wu, Mingqi Li, Junhui Wang

et al.

Information, Journal Year: 2024, Volume and Issue: 15(10), P. 632 - 632

Published: Oct. 13, 2024

This study aims to develop a new theoretical framework from the perspective of Technology Acceptance Model (TAM), incorporating flow theory, explore factors influencing behavioral intentions participate in metaverse tourism. Using data 518 respondents with experience and participation tourism, employed R Studio Structural Equation Modeling (SEM) test relationships between variables model. The results indicate that has significant positive impact on users’ perceived usefulness ease use, demonstrating strong explanatory power as precursor factor. Perceived use are predictors attitudes using technology. A attitude towards can enhance support for tourism their intention it, while also positively influences intention. Support acts clear mediator newly developed this provides fresh research helps enrich empirical analysis field. By deeply analyzing tourists’ intentions, valuable insights stakeholders targeted marketing strategies services, thus promoting future development

Language: Английский

Citations

2
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers DOI
Nivin Vinoi, Amit Shankar, Ebtesam Abdullah Alzeiby

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 30

Published: Nov. 18, 2024

In the dynamic realm of influencer marketing, hospitality virtual influencers (HVIs) are emerging as a prominent player. Grounded in Stimulus-Organism-Response (SOR) model, this study explores factors influencing users' intention to adhere HVIs recommendations. Data were collected from cohort 290 participants through an online crowdsourcing platform. SmartPLS used run SEM, mediation and moderation analysis. Results indicate that follow recommendations is positively affected by interest fit, perceived credibility, flow experience. Mimetic desire mediates relationship between homophily, experience, Moreover, charisma significantly moderates anthropomorphism, mimetic desire. Furthermore, parasocial relationships moderate association anthropomorphism The provides practical insights valuable for brands leverage their marketing strategies, ultimately enhancing overall user engagement.

Language: Английский

Citations

2
Innovation and Technology in Hospitality Industry: A Qualitative Exploration DOI Creative Commons
Aslı Ersoy

Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Journal Year: 2024, Volume and Issue: 65, P. 35 - 53

Published: Aug. 8, 2024

Innovation is a concept that plays crucial role in the success of hospitality industry and provides many positive organizational outcomes. The technological innovation has attracted great attention, especially due to widespread impact emerging technologies on organizations. purpose this study identify strategies challenges successful practices industry. 17 professionals worldwide, selected through convenience sampling, constitute participant profile study. current study, based qualitative research design, used text analysis patterns data set. QSR NVivo 10 software was major themes from transcripts. As result analysis, 4 were identified, namely setting strategic direction, culture innovation, alignment collaboration partnerships, lack understanding technology, overload, failure meet user needs speed change, which pose obstacles This contributes literature by providing an in-depth evaluation process approaching topic holistically.

Language: Английский

Citations

0