Journal of Hospitality Marketing & Management,
Journal Year:
2024,
Volume and Issue:
33(8), P. 1153 - 1161
Published: Aug. 13, 2024
Research
has
shown
that
racial
discrimination
is
detrimental
to
the
ethnic
minorities
in
accommodation
and
hospitality
sectors.
However,
whether
happens
during
stage
of
online
booking
before
check-in
remains
unclear.
Leveraging
a
natural
experiment
anti-discrimination
policy
implemented
on
Airbnb
face
recognition
techniques
identify
information
hosts
guests,
this
study
reveals
racism
from
against
guests
indeed
exists
booking.
The
results
indicate
monthly
proportion
increases
5%
after
launch
policy.
We
also
find
between
which
was
not
documented
previous
studies.
Moreover,
relieving
plays
bigger
role
among
with
severe
discrimination.
These
findings
are
critical
for
platforms
set
policies.
Journal of Science and Technology Policy Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 10, 2025
Purpose
This
research
aims
to
investigate
the
determinants
of
discontinuance
intention
Malaysian
consumers
use
Alipay.
An
integrated
model
was
proposed
drawing
on
theoretical
principle
Mental
Accounting
Theory
(MAT)
and
Perceived
Risk
(TPR).
study
extends
MAT-TPR
in
Alipay
context
by
assessing
impact
product-related
factors
including
security
risk,
privacy
risk
perceived
complexity,
testing
moderating
influence
personal
anxiety,
as
a
personal-related
factor.
Design/methodology/approach
To
achieve
objective
empirical
study,
data
were
obtained
from
407
analyzed
through
PLS-SEM.
Findings
The
findings
reported
that
significant
inhibitors,
significantly
while
anxiety
moderates
complexity.
Practical
implications
provide
policymakers
service
providers
with
insights
guidelines
enhance
postadoption
usage
reducing
key
obstacles
such
risks.
In
addition,
it
helps
marketers
understand
formation
consumers’
decision-making
process.
Originality/value
contributes
literature
integrating
MAT
TPR
examining
role
context.
On the Horizon The International Journal of Learning Futures,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 17, 2025
Purpose
Artificial
intelligence
(AI)
has
seen
considerable
growth
recently
and
is
denoted
as
an
emerging
technology,
particularly
in
educational
settings.
This
study
aims
to
explain
the
students’
perceptions
behavioral
factors
adopting
AI.
paper
utilized
gender
country
differences
explore
adoption
patterns
influenced
by
perceptual
factors,
including
AI
literacy,
anxiety,
self-efficacy,
relevance,
perceived
enjoyment.
Design/methodology/approach
A
survey
was
conducted
on
Malaysian
students
using
purposive
sampling.
The
finalized
sample
of
391
respondents
tested
MS
Excel,
SPSS
SmartPLS
obtain
results.
Moreover,
observe
differences,
this
used
multigroup
analysis
based
country.
Findings
found
that
theoretical
strongly
influence
intention
adopt
higher
education.
self-efficacy
enjoyment
affect
ease
use
(PEOU).
PEOU,
relevance
subjective
norms
usefulness
(PU).
In
addition,
both
PU
PEOU
shape
attitudes
intentions
their
learning.
Originality/value
garnered
significant
attention
from
consumers
organizations.
specifically
focuses
students,
shedding
light
perceptual,
social
influencing
European Journal of Management and Business Economics,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 24, 2025
Purpose
The
integration
of
Industry
4.0
technologies
such
as
robotics
and
artificial
intelligence
is
transforming
the
hotel
industry.
This
study
aims
to
identify
factors
that
strengthen
readiness
for
4.0,
focusing
on
agility
a
core
capability
market
orientation
strategic
approach
effectively
leverage
these
technological
advancements.
Design/methodology/approach
A
quantitative
analysis
conducted
using
data
collected
from
sample
198
Spanish
managers.
PLS-SEM
methodology
SmartPLS4
software
have
been
used
perform
analyses.
Findings
Our
findings
underscore
crucial
role
organizational
in
overcoming
structural
inertia
challenging
established
patterns,
drawing
dynamic
capabilities
theory.
prepares
hotels
detect
latent
demands
adopt
proactive
advances,
enhancing
their
ability
thrive
an
increasingly
environment.
Practical
implications
results
show
importance
managers
adopting
agile
structures
recognizing
value
or
prepare
successfully
adapt
digital
change.
Originality/value
originality
this
lies
its
pioneering
empirically
examine
influence
filling
critical
gaps
literature.
sheds
light
interplay
variables
tourism
context,
which
experiencing
rapid
advances.
