Decoding Consumer Sentiments and Emotions in the Metaverse
International Journal of Consumer Studies,
Journal Year:
2025,
Volume and Issue:
49(3)
Published: April 13, 2025
ABSTRACT
This
study
explored
the
dominant
features
and
experiences
of
metaverse
as
discussed
on
social
media
along
with
sentiments
emotional
responses
associated
these
through
lens
uses
gratifications
theory
appraisal
emotion.
Using
topic
modeling,
sentiment,
emotion
analyzes,
this
identified
16
topics
categorized
into
three
primary
themes:
immersive
collaborative
experiences,
functional
analytical
needs,
community
engagement
financial
gains.
Positive
were
commonly
virtual
events,
creative
activities,
opportunities
(e.g.,
parcel,
land,
spaces),
while
negative
stemmed
from
security
concerns,
market
fluctuations,
unmet
expectations.
The
range
emotions
expressed,
including
joy
fear,
reflects
nuanced
nature
user
experiences.
predominance
neutral
sentiment
suggests
that
metaverse‐related
are
addressed
in
an
informational
or
manner
rather
than
overtly
one.
contributes
to
growing
research
engagement,
offering
valuable
implications
for
researchers,
marketers,
developers
seeking
enhance
address
key
challenges
environments.
Language: Английский
Tech-Forward Travels: Unravelling Users’ Adoption Intention of Metaverse Technology for the Tourism and Hospitality Experience
Sujood Sujood,
No information about this author
Saima Kareem,
No information about this author
Samiha Siddiqui
No information about this author
et al.
Journal of Quality Assurance in Hospitality & Tourism,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 43
Published: March 31, 2025
Language: Английский
Be Smart, but Not Humanless? Prioritizing the Improvement of Service Attributes in Smart Hotels Based on an Online Reviews-Driven Method
Sustainability,
Journal Year:
2025,
Volume and Issue:
17(9), P. 4036 - 4036
Published: April 30, 2025
Although
integrating
smart
technologies
into
service
encounters
can
provide
hoteliers
with
a
competitive
advantage,
managing
customer
satisfaction
in
hotels
remains
challenging
due
to
limited
knowledge
of
how
prioritize
improvements
across
and
traditional
service.
Therefore,
the
study
aims
evaluate
both
non-smart
technology
attributes
hotels,
identify
high
improvement
priorities,
uncover
factors
contributing
dissatisfaction.
This
proposes
prioritization
method
for
by
analyzing
online
reviews
from
42
hotels.
The
findings
reveal
that
customers’
technological
needs
are
well
met
but
need
promptly
address
three
key
issues:
long
check-in
wait
times,
staff
attitude
competence,
breakfast
quality.
To
maximize
satisfaction,
managers
should
adopt
hybrid
model
strikes
right
balance
between
human
interaction.
Language: Английский
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction
Journal of Hospitality Marketing & Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 22
Published: April 30, 2025
Language: Английский
Applying UTAUT and experiential consumption theory to understand the adoption of ChatGPT’s digitalized itinerary
Journal of Hospitality and Tourism Insights,
Journal Year:
2025,
Volume and Issue:
unknown
Published: May 12, 2025
Purpose
This
study
explores
tourist
adoption
of
ChatGPT-powered
digital
itineraries.
It
investigates
the
factors
influencing
their
intention
to
use
these
AI-driven
travel
planning
applications
by
building
upon
Unified
Theory
Acceptance
and
Use
Technology
(UTAUT)
incorporating
experiential
consumption
theory,
specifically
focusing
on
utilitarian
hedonic
values.
Design/methodology/approach
research
surveyed
384
travelers
who
mobile
like
ChatGPT
for
tourism,
employing
an
online
survey
purposive
sampling.
PLS-SEM
was
used
data
analysis.
Findings
The
results
confirmed
a
significant
relationship
between
adopt
ChatGPT’s
digitalized
itinerary
all
UTAUT
dimensions,
with
exception
facilitating
condition.
Both
values
personal
significantly
motivate
in
behavioral
itinerary.
Practical
implications
advises
AI
tool
developers
marketers
prioritize
both
values,
such
as
AR
integration,
user-friendly
interfaces.
Social
influence
should
be
leveraged
through
in-app
sharing
communities.
Ethical
considerations,
including
privacy
algorithmic
fairness,
are
crucial,
along
adherence
protection
laws.
Originality/value
how
AI-generated
itineraries
(like
those
from
ChatGPT),
filling
gap
that
often
focuses
general
smart
app
adoption.
develops
new
model
explain
user
intentions,
providing
novel
insights
into
this
growing
trend.
Language: Английский
The double-edged sword of user reviews: how customer feedback can build and break hotel brands
Journal of Hospitality Marketing & Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 39
Published: May 21, 2025
Language: Английский
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
Journal of Hospitality Marketing & Management,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 30
Published: Nov. 18, 2024
In
the
dynamic
realm
of
influencer
marketing,
hospitality
virtual
influencers
(HVIs)
are
emerging
as
a
prominent
player.
Grounded
in
Stimulus-Organism-Response
(SOR)
model,
this
study
explores
factors
influencing
users'
intention
to
adhere
HVIs
recommendations.
Data
were
collected
from
cohort
290
participants
through
an
online
crowdsourcing
platform.
SmartPLS
used
run
SEM,
mediation
and
moderation
analysis.
Results
indicate
that
follow
recommendations
is
positively
affected
by
interest
fit,
perceived
credibility,
flow
experience.
Mimetic
desire
mediates
relationship
between
homophily,
experience,
Moreover,
charisma
significantly
moderates
anthropomorphism,
mimetic
desire.
Furthermore,
parasocial
relationships
moderate
association
anthropomorphism
The
provides
practical
insights
valuable
for
brands
leverage
their
marketing
strategies,
ultimately
enhancing
overall
user
engagement.
Language: Английский